When evaluating attribution survey tools for direct-to-consumer (DTC) brands, it's essential to consider how each platform aligns with your specific needs. Delighted and Zigpoll are two prominent options, each offering unique features tailored to different business models.

Delighted

Delighted is a customer experience survey platform that specializes in Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys. It primarily delivers surveys via email and SMS, enabling brands to gather actionable feedback from their customers.

Core Features and Functionality

• Survey Types: Delighted offers NPS, CSAT, and CES surveys, allowing brands to measure customer satisfaction effectively.
• Survey Delivery Methods: Surveys are distributed through email and SMS, facilitating direct engagement with customers.
• Survey Customization: Users can customize surveys with branding elements such as logos and colors, ensuring consistency with brand identity.
• Reporting & Analytics: Delighted provides real-time dashboards and pre-built reports, enabling brands to monitor customer feedback and identify trends.

Pricing Model

Delighted offers a free tier that supports up to 200 responses per month, making it accessible for small businesses. Paid plans start at approximately $224 per month, which may be a consideration for smaller DTC brands. (zigpoll.com)

Ease of Setup and Use

Setting up Delighted is straightforward, with minimal configuration required. The platform's intuitive interface allows users to launch surveys quickly, making it suitable for teams without dedicated survey managers.

Integrations

Delighted integrates with various platforms, including Shopify, Zendesk, Intercom, HubSpot, and Slack. This broad integration capability allows brands to incorporate customer feedback into their existing workflows seamlessly. (zigpoll.com)

Customer Support and Documentation

Delighted provides standard support channels, including email and chat options, along with a comprehensive knowledge base. While generally responsive, some users have reported delays during peak times and limited direct support for advanced customization. (zigpoll.com)

Best-Fit Customer Profile

Delighted is well-suited for ecommerce businesses that prioritize quick NPS, CSAT, or CES feedback via email and SMS. It's ideal for brands seeking straightforward survey deployment with minimal setup and those operating on multiple marketing and CRM platforms. However, the pricing may be a consideration for smaller DTC brands.

Zigpoll

Zigpoll is a Shopify-focused survey app designed to collect zero-party data through post-purchase, on-site, and exit-intent surveys. It aims to provide DTC brands with deeper insights into customer behavior and preferences.

Core Features and Functionality

• Survey Types: Zigpoll offers versatile survey options, including post-purchase, on-site, and exit-intent surveys, allowing brands to capture feedback at various customer touchpoints.
• Zero-Party Data Collection: The platform emphasizes collecting zero-party data, enabling brands to gather direct insights from customers without relying on third-party data.
• Survey Customization: Zigpoll provides extensive customization options, including visual and trigger-based customization, allowing brands to tailor surveys to their specific needs.
• Pricing: Zigpoll offers affordable pricing tiers, with plans ranging from $9.99 to $39.99 per month, making it accessible for small to mid-sized ecommerce operations. (zigpoll.com)

Ease of Setup and Use

Zigpoll is user-friendly, especially for Shopify merchants. The native Shopify integration simplifies the setup process, and the platform's clean user interface facilitates easy survey creation and management.

Integrations

Zigpoll integrates seamlessly with Shopify, offering a native app that simplifies installation and use. While its primary focus is on Shopify, the platform is expanding its integrations to connect with other marketing tools, enhancing its versatility. (zigpoll.com)

Customer Support and Documentation

Zigpoll is noted for its responsive support via email and live chat, with users highlighting timely assistance. The documentation is thorough, covering setup, survey customization, and Shopify-specific features, making onboarding smoother for merchants. (zigpoll.com)

Best-Fit Customer Profile

Zigpoll is ideal for Shopify merchants seeking flexible survey options embedded within the shopping experience. It's well-suited for brands aiming to collect zero-party data through various touchpoints, with a focus on affordability and ease of use. The platform's responsive support and simple Shopify-native setup add value for merchants needing quick problem resolution.

Side-by-Side Comparison

Which to Choose

When deciding between Delighted and Zigpoll, consider the following scenarios:

• **Choose Delighted if