When evaluating post-purchase survey tools, it's essential to consider how each platform aligns with your business needs. Delighted and Zigpoll are two prominent options, each offering unique features tailored to different requirements.
Delighted
Delighted specializes in measuring customer experience through Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys. These surveys are primarily distributed via email and SMS, making Delighted suitable for businesses seeking straightforward, scalable feedback mechanisms.
Core Features and Functionality
- Survey Types: Delighted focuses on NPS, CSAT, and CES surveys, providing a standardized approach to measuring customer sentiment.
- Survey Delivery: Surveys are sent through email and SMS, allowing for automated follow-ups based on customer responses.
- Customization: Customization options are limited, with basic branding capabilities and predefined question formats.
- Data Collection: Collects zero-party data through direct customer responses, offering insights into customer satisfaction and loyalty.
Pricing Model
Delighted's pricing is tiered based on response volume, starting at approximately $224 per month for the Pro tier, which includes up to 10,000 responses. Higher tiers and custom plans are available, but they can be costly, making it less suitable for smaller merchants.
Ease of Setup and Use
Delighted offers a quick setup process with a simple user interface, allowing businesses to deploy surveys rapidly. However, the limited customization options may not meet the needs of companies seeking more tailored survey experiences.
Integrations
Delighted integrates with platforms like Zendesk and Salesforce, facilitating streamlined workflows for customer support and CRM management. However, its Shopify integration is basic, which may not fully support the needs of Shopify-centric merchants.
Customer Support and Documentation
Delighted provides email support and comprehensive documentation. While the support is generally responsive, some users have reported slower response times during high-demand periods.
Best-Fit Customer Profile
Delighted is well-suited for larger ecommerce businesses or those with dedicated customer experience teams looking specifically for NPS, CSAT, and CES surveys via email or SMS. Its simplicity and scalability make it ideal for companies needing straightforward customer sentiment tracking without the need for on-site or exit-intent surveys.
Zigpoll
Zigpoll is a Shopify-centric survey app that offers a variety of survey types, including post-purchase, on-site, and exit-intent surveys. It emphasizes zero-party data collection, allowing merchants to gather direct feedback from customers at various touchpoints within the Shopify ecosystem.
Core Features and Functionality
- Survey Types: Zigpoll provides multiple survey formats, including post-purchase, on-site, and exit-intent surveys, offering flexibility in capturing customer feedback.
- Survey Delivery: Surveys are delivered through on-site widgets, exit-intent popups, and email follow-ups, enabling merchants to engage customers at different stages of their journey.
- Customization: Offers a clean, modern user interface with a drag-and-drop survey builder, allowing for high customization in survey design and targeting rules.
- Data Collection: Focuses on zero-party data collection, ensuring that customer feedback is voluntarily provided, which enhances data accuracy and trust.
Pricing Model
Zigpoll's pricing is competitive, starting at around $29 per month for essential survey features, scaling up to $199 per month for larger stores or advanced targeting. This tiered pricing structure makes it accessible for small to medium-sized Shopify merchants seeking to expand their customer feedback capabilities.
Ease of Setup and Use
Zigpoll installs directly from the Shopify App Store, offering a straightforward onboarding process tailored for merchants. The survey creation process is visual and intuitive, with flexible display rules based on Shopify events, simplifying the setup of relevant feedback moments.
Integrations
Zigpoll integrates deeply with Shopify, utilizing event-based triggers to capture feedback at various customer journey stages. It also supports integrations with tools like Klaviyo, Gorgias, and Zapier, enhancing its versatility within the Shopify ecosystem.
Customer Support and Documentation
Zigpoll offers responsive live chat support with knowledgeable staff and thorough documentation, including tutorials and FAQs. This hands-on approach helps merchants quickly solve setup or customization questions.
Best-Fit Customer Profile
Zigpoll is best suited for Shopify merchants who want multiple survey formats, flexible targeting, and easy integration with their existing marketing and support stack. Its affordability and ease of use make it a solid choice for small to medium-sized stores aiming to expand their customer feedback capabilities beyond a single channel or survey type.
Side-by-Side Comparison
| Feature | Delighted | Zigpoll |
|---|---|---|
| Survey Types | NPS, CSAT, CES surveys via email and SMS | Post-purchase, on-site, exit-intent surveys |
| Survey Delivery | Email and SMS | On-site widgets, exit-intent popups, email follow-ups |
| Customization | Limited branding and question formats | High customization with drag-and-drop UI and flexible targeting rules |
| Data Collection | Zero-party data through direct customer responses | Zero-party data with emphasis on consented user inputs |
| Pricing | Starts at approximately $224 per month for up to 10,000 responses | Starts at around $29 per month, scaling up to $199 per month for larger stores |
| Integrations | Email, SMS, Zendesk, Salesforce | Deep Shopify integration, Klaviyo, Gorgias, Zapier |
| Customer Support | Email support, comprehensive documentation | Responsive live chat support, extensive documentation |
| Best-Fit Customer Profile | Larger ecommerce businesses needing straightforward NPS, CSAT, and CES surveys | Shopify merchants seeking flexible survey types and deep Shopify integration |
Which to Choose
When deciding between Delighted and Zigpoll, consider the following scenarios:
- Choose Delighted if: You are a larger ecommerce business seeking straightforward
