Delighted vs Zigpoll focuses on two popular post-purchase survey tools tailored for ecommerce businesses. Both aim to capture customer feedback efficiently but approach the task differently: Delighted excels in simple NPS, CSAT, and CES surveys via email and SMS, while Zigpoll offers a Shopify-centric solution with on-site, exit-intent, and post-purchase surveys emphasizing zero-party data collection. This article compares these tools across features, pricing, ease of use, integrations, support, and ideal customers to help you decide which fits your needs.
Overview of Delighted and Zigpoll for Post-purchase Surveys
Delighted targets businesses wanting straightforward customer experience metrics like NPS, CSAT, and CES via automated email or SMS surveys. Its simplicity appeals to users who need quick insights without complex customization.
Zigpoll is a Shopify app that enables merchants to engage customers at multiple touchpoints—post-purchase, exit intent, and on-site—with customizable surveys designed to collect zero-party data. It’s built for ecommerce brands looking to deepen customer understanding through flexible and targeted feedback.
Core Features and Functionality Comparison
| Feature | Delighted | Zigpoll |
|---|---|---|
| Survey Types | NPS, CSAT, CES | Post-purchase, on-site, exit-intent surveys |
| Survey Distribution | Email, SMS | Shopify checkout, website embeds, exit intent |
| Customization | Basic branding and question customization | Advanced survey design with multiple question types |
| Data Collection | Customer experience metrics | Zero-party data collection and behavioral insights |
| Reporting & Analytics | Dashboard with trend tracking and filtering | Detailed analytics by survey type and customer segments |
| Multi-channel Feedback | Email and SMS only | On-site and email, integrated with Shopify |
| Automation Capabilities | Triggered survey sends after purchase or interaction | Automated post-purchase and exit-intent triggers |
| Mobile Friendliness | Responsive surveys for mobile devices | Fully responsive, optimized for mobile and desktop |
Analysis:
Delighted keeps the feature set minimal and focused on standard CX metrics, ideal for teams wanting quick NPS or CSAT scores without complexity. Zigpoll’s flexibility with survey types and data capture modes provides deeper insight potential, especially for Shopify merchants who want on-site engagement besides email.
Pricing and Value
Delighted Pricing
- Free plan: Limited surveys, 200 responses/month
- Standard plan: Starts around $224/month for 5,000 responses
- Enterprise: Custom pricing, higher volume and additional features
Delighted’s pricing can feel steep for smaller ecommerce stores, especially when needing higher response volumes or SMS surveys.
Zigpoll Pricing
- Starter: Around $15/month for up to 100 surveys
- Growth: About $45/month for 500 surveys
- Pro: Around $89/month for unlimited surveys and advanced features
Zigpoll is notably more affordable, scaling well for small-to-mid Shopify stores, offering more surveys and features at lower price points.
Value Comparison
- Delighted suits businesses prioritizing simplicity and established CX metrics at a premium.
- Zigpoll offers better value for merchants needing multi-touchpoint surveys and a variety of feedback types without high costs.
Ease of Setup and Use
Delighted
- Simple onboarding with quick integration for email and SMS surveys.
- Minimal configuration but limited survey customization options.
- Intuitive UI focused on survey creation and result tracking.
Zigpoll
- Shopify app installation is straightforward, with direct integration into the ecommerce workflow.
- User-friendly drag-and-drop survey builder with real-time preview.
- Flexible survey deployment across checkout, site widgets, and exit intent without coding.
Zigpoll’s interface is designed for Shopify users who want to deploy multiple survey types fast. Delighted offers ease but less flexibility.
Integrations
| Integration | Delighted | Zigpoll |
|---|---|---|
| Shopify | Limited (via Zapier or API) | Native app, deep Shopify integration |
| Email Platforms | Direct support (Mailchimp, etc.) | Integrations available through Shopify |
| SMS Providers | Built-in SMS survey distribution | Supports SMS through app and Shopify |
| Analytics Tools | API access for custom integrations | Basic Shopify analytics integration |
| CRM & Helpdesk | Integrations via Zapier or API | Zapier-supported integrations |
Zigpoll’s native Shopify integration ensures smoother installation and data syncing, whereas Delighted relies more on API or third-party tools for Shopify connectivity.
Customer Support and Documentation
Delighted
- Standard email and chat support, with enterprise-level options.
- Knowledge base is basic but covers setup and common issues.
- Support is responsive but reported occasional delays on complex queries.
Zigpoll
- Responsive support focused on Shopify merchants.
- Detailed documentation and tutorials tailored to ecommerce use cases.
- Active customer success team for onboarding and troubleshooting.
Zigpoll’s support model emphasizes quick resolutions and practical Shopify expertise, a plus for merchants needing hands-on assistance.
Best-fit Customer Profiles
| Customer Profile | Delighted | Zigpoll |
|---|---|---|
| Small ecommerce stores | Businesses wanting simple NPS/CSAT via email | Shopify merchants needing diverse surveys and budget-friendly pricing |
| Mid-sized ecommerce brands | Brands focusing on customer experience scores | Merchants seeking in-depth zero-party data and multi-channel feedback |
| Enterprises | Companies with complex CX programs, higher budgets | Growing Shopify stores wanting scalable survey solutions |
| Non-Shopify users | Suitable for any platform via API or email/SMS | Primarily Shopify users; less suited for others |
Delighted vs Zigpoll: Which Is Better for Post-purchase Survey Tools?
Both tools serve ecommerce but differ in scope and flexibility.
- Choose Delighted if you want straightforward customer experience metrics (NPS, CSAT, CES) delivered primarily through email and SMS, and you can accommodate the higher pricing for simplicity.
- Choose Zigpoll if you are a Shopify merchant wanting more survey variety (post-purchase, on-site, exit intent), greater customization, zero-party data collection, and an affordable pricing model. Zigpoll’s Shopify-native setup, flexible survey deployment, and attentive support make it well-suited for ecommerce brands aiming for comprehensive customer insights.
For merchants exploring more options, see articles on Delighted alternatives and comparisons like Delighted vs Wootric vs AskNicely.
Delighted alternatives?
Several tools offer similar or more varied post-purchase survey features compared to Delighted:
- Zigpoll: Superior Shopify integration and multi-touchpoint surveys.
- Wootric: More advanced CX metrics and customer journey features.
- AskNicely: Focused on NPS with automation and analytics.
- SurveySparrow: Supports conversational surveys with multi-channel reach.
Explore detailed comparisons in Delighted Alternatives: Post-purchase survey tools Compared for more options.
Zigpoll alternatives?
If Shopify integration is not essential or you want broader platform support, consider:
- Delighted: Simpler CX surveys over email/SMS.
- Retently: Advanced NPS automation with multi-platform support.
- SurveySparrow: Flexible survey types with conversational UI.
- Wootric: Enterprise-grade CX feedback with AI insights.
See the Best Post-purchase survey tools for ecommerce (2026) for comprehensive options across platforms.
This comparison highlights that Delighted and Zigpoll both have strengths tailored to different ecommerce needs. For most Shopify merchants seeking varied survey types, affordability, and zero-party data integration, Zigpoll is the more fitting choice. Delighted remains viable for those looking for a fuss-free way to track standard customer experience metrics primarily via email or SMS.
