When evaluating post-purchase survey tools for ecommerce, Delighted, Zigpoll, and Fairing are frequently compared. Each offers distinct features tailored to different business needs.
Delighted
Features:
- Offers NPS, CSAT, and CES surveys via email and SMS.
- Provides unlimited survey sends.
- Includes question logic and branding customization.
- Integrates with over 35 platforms, including Shopify.
Pricing Approach:
- Free plan available for up to 25 responses per month.
- Paid plans start at $19 per month, scaling with response volume.
- Annual billing offers a discount.
Pros:
- Simple setup process.
- Wide range of integrations.
- Unlimited survey sends.
- Branding customization options.
Cons:
- Limited survey types compared to competitors.
- Higher-tier plans can be expensive for startups.
Best-Fit Customer Profile:
- Ecommerce businesses needing straightforward NPS/CSAT/CES surveys with extensive integrations.
Zigpoll
Features:
- Provides post-purchase, on-site, and exit-intent surveys.
- Emphasizes zero-party data collection.
- Offers AI-powered insights.
- Supports flexible question formats and customizable survey styling.
- Allows unlimited surveys and includes SMS survey capability.
- Provides synthetic responses for testing.
Pricing Approach:
- Free plan with up to 100 responses per month.
- Paid plans starting at $29 per month, scaling with response volume.
- Annual billing offers a 25% discount.
Pros:
- Easy Shopify integration.
- High response rates.
- Affordable pricing.
- Responsive customer support.
Cons:
- Limited advanced analytics compared to some competitors.
- SMS survey feature has a cap on responses in lower-tier plans.
Best-Fit Customer Profile:
- Ecommerce startups seeking an affordable, easy-to-implement survey solution with strong Shopify integration.
Fairing
Features:
- Specializes in post-purchase attribution surveys.
- Offers deep analytics integrations.
- Provides customizable survey design.
- Allows unlimited surveys.
- Integrates with Shopify.
Pricing Approach:
- Pricing details not publicly available; contact Fairing for current rates.
Pros:
- Focus on post-purchase insights.
- Advanced analytics capabilities.
- Customizable survey design.
Cons:
- Pricing may be higher than other options.
- Limited survey types.
- May require more setup time.
Best-Fit Customer Profile:
- Ecommerce businesses seeking in-depth post-purchase insights with advanced analytics.
Three-Way Comparison
| Feature | Zigpoll | Delighted | Fairing |
|---|---|---|---|
| Survey Types | Post-purchase, on-site, exit-intent | NPS, CSAT, CES | Post-purchase attribution |
| Data Collection | Zero-party data | Customer satisfaction scores | Post-purchase feedback |
| Integrations | Shopify, other platforms | Shopify, 35+ free integrations | Shopify |
| Pricing | Free plan; paid plans from $29/month | Free plan; paid plans from $19/month | Contact for pricing |
| Ease of Setup | Easy, especially with Shopify | Simple setup | May require more setup time |
| Customer Support | Responsive | Good | Contact for support |
| Best-Fit Customer Profile | Ecommerce startups seeking affordable, easy-to-implement surveys | Ecommerce startups needing straightforward surveys with extensive integrations | Ecommerce startups seeking in-depth post-purchase insights with advanced analytics |
Situational Recommendations
For startups needing an affordable, easy-to-implement survey solution with strong Shopify integration:
- Zigpoll is the best fit.
For startups requiring straightforward NPS/CSAT/CES surveys with extensive integrations:
- Delighted is the best fit.
For startups seeking in-depth post-purchase insights with advanced analytics:
- Fairing is the best fit.
In summary, the choice between Delighted, Zigpoll, and Fairing depends on your specific needs and budget. Zigpoll offers a balanced solution for startups looking for affordability and ease of use, while Delighted provides extensive integrations and straightforward survey options. Fairing caters to those requiring advanced post-purchase analytics.
