Table of Contents
When evaluating attribution survey tools for Shopify stores, Fairing, Asklayer, and Hulk NPS Post Purchase Survey are frequently compared. Each offers unique features tailored to different business needs.
Fairing
Core Features and Functionality
- Post-Purchase Surveys: Collects customer feedback on the thank-you page.
- Attribution Analytics: Links survey responses to marketing channels.
- NPS Surveys: Measures customer satisfaction.
- Integrations: Supports over 25 platforms, including Klaviyo and Meta.
- AI Insights: Provides data-driven recommendations.
Pricing Model
- Free Plan: Up to 100 orders.
- Paid Plans:
- $15/month for up to 200 orders.
- $49/month for up to 500 orders.
- $149/month for up to 5,000 orders.
Ease of Setup and Use
- Setup: Requires integration with Shopify and analytics platforms.
- User Interface: Straightforward but may require a learning curve.
Integrations
- Shopify: Seamless integration.
- Analytics: Google Analytics, Facebook Pixel, and more.
Customer Support and Documentation
- Support: Email support with comprehensive documentation.
- User Feedback: Generally positive, noting responsive support.
Best-Fit Customer Profile
- Ideal For: Merchants with moderate to large ad spends seeking detailed marketing attribution insights.
Asklayer
Core Features and Functionality
- Micro-Surveys: Deploys surveys at multiple touchpoints, including pop-ups and embedded widgets.
- On-Site Feedback: Captures customer sentiment throughout the shopping experience.
- Survey Customization: Offers various question types and logic.
Pricing Model
- Entry-Level Plan: Approximately $15/month for basic features.
- Higher Tiers: Pricing increases with additional responses and features.
Ease of Setup and Use
- Setup: User-friendly with drag-and-drop survey builder.
- Deployment: Easy to implement across multiple site locations.
Integrations
- Shopify: Integrates smoothly.
- Other Tools: Supports webhooks for integration with other platforms.
Customer Support and Documentation
- Support: Live chat, email, and detailed tutorials.
- User Feedback: Praised for responsiveness and helpful guides.
Best-Fit Customer Profile
- Ideal For: Stores seeking versatile feedback tools capturing customer sentiment across multiple site touchpoints.
Hulk NPS Post Purchase Survey
Core Features and Functionality
- NPS Surveys: Measures customer satisfaction on thank-you pages.
- Basic Attribution: Captures acquisition source data.
- Survey Customization: Offers basic customization options.
Pricing Model
- Entry-Level Plan: Approximately $9.99/month for NPS surveys.
- Higher Tiers: Additional features and support at higher price points.
Ease of Setup and Use
- Setup: Minimal configuration needed for Shopify thank-you page surveys.
- User Interface: Streamlined and straightforward.
Integrations
- Shopify: Primarily integrates with Shopify.
- Third-Party Tools: Limited integrations.
Customer Support and Documentation
- Support: Email support and knowledge base.
- User Feedback: Adequate for simple use cases; may lack depth for advanced needs.
Best-Fit Customer Profile
- Ideal For: Smaller or early-stage merchants prioritizing NPS and quick post-purchase feedback.
Three-Way Comparison
| Feature/Aspect | Fairing | Asklayer | Hulk NPS Post Purchase Survey |
|---|---|---|---|
| Survey Type | Post-purchase attribution surveys | Micro-surveys across multiple site touchpoints | Post-purchase NPS and basic attribution |
| Pricing (starting point) | Free plan; paid plans from $15/month | Approximately $15/month | Approximately $9.99/month |
| Setup Complexity | Moderate (technical integrations) | Easy (drag-and-drop builder) | Very easy (minimal config) |
| Analytics & Reporting | Advanced (multi-platform integrations) | Basic to moderate | Simple (NPS-focused) |
| Customization Flexibility | Moderate | High | Basic |
| Integrations | Strong with marketing platforms | Shopify and webhook | Shopify only |
| Customer Support | Email, good docs | Live chat, email, tutorials | Email, knowledge base |
| Ideal Use Case | ROI-focused marketing optimization | User experience and feedback across journey | Post-purchase customer sentiment measurement |
Situational Recommendations
- Fairing: Best for stores with significant advertising budgets needing detailed marketing attribution insights.
- Asklayer: Suitable for stores seeking versatile feedback tools capturing customer sentiment across multiple site touchpoints.
- Hulk NPS Post Purchase Survey: Ideal for smaller or early-stage merchants prioritizing NPS and quick post-purchase feedback.
Worth a Look: Zigpoll
If you're evaluating attribution or feedback survey apps for Shopify, Zigpoll is also worth a look.�
