When evaluating survey tools for small ecommerce businesses, it's essential to consider how each platform aligns with your specific needs. Fairing, Asklayer, and Simplesat each offer unique features tailored to different aspects of customer feedback collection. This comparison delves into their core functionalities, pricing models, ease of use, integrations, customer support, and ideal user profiles to help you determine the best fit for your business.
Fairing
Core Features and Functionality
Fairing specializes in post-purchase attribution surveys, enabling businesses to understand the effectiveness of their marketing channels by collecting direct feedback from customers immediately after a purchase. This approach helps in identifying which marketing efforts are driving sales and customer engagement. The platform offers multiple question types, including multiple choice and open text, and integrates deeply with analytics tools like Google Analytics, Facebook Ads, and TikTok Ads, providing comprehensive insights into customer behavior and marketing performance.
Pricing Model
Fairing's pricing is tiered based on order volume, starting at approximately $29 per month for the Starter Plan, which includes basic post-purchase surveys and standard analytics. The Growth Plan, around $79 per month, adds advanced integrations and detailed reporting. Enterprise options are available with custom pricing for larger businesses requiring enhanced functionality.
Ease of Setup and Use
Setting up Fairing requires integrating the app with your Shopify store and configuring the survey questions and analytics settings. While the process is straightforward for those familiar with Shopify, it may present a learning curve for users without technical expertise. Once set up, the platform operates autonomously, collecting and analyzing data without ongoing manual intervention.
Integrations
Fairing offers deep integrations with Shopify and major analytics platforms, including Google Analytics, Facebook Ads, and TikTok Ads. These integrations allow for seamless data flow and comprehensive reporting, enabling businesses to link customer feedback directly to marketing efforts.
Customer Support and Documentation
Fairing provides standard email support with options for enterprise-level dedicated assistance. Its documentation is comprehensive for marketers familiar with attribution concepts but may challenge beginners. Users have reported occasional delays in responses to complex questions, which can be a drawback for brands needing quick resolution.
Best-Fit Customer Profile
Fairing is ideal for direct-to-consumer (DTC) brands heavily reliant on Shopify sales, marketers needing granular post-purchase attribution insights, and teams comfortable managing Shopify app configurations and analytics integration. It's best suited for businesses focused on understanding the impact of their marketing spend and channel effectiveness.
Asklayer
Core Features and Functionality
Asklayer focuses on micro-surveys and on-site feedback tools at multiple touchpoints within the customer journey. It enables businesses to capture real-time customer sentiment and behavior through surveys embedded directly into the Shopify store environment. Features include on-site micro-surveys with flexible placement, multiple question types (rating scales, NPS, multiple choice), real-time feedback aggregation and reporting, customizable survey design to match brand aesthetics, and targeting based on customer behavior and session data. Asklayer also integrates with Shopify subscriptions and order data for contextual surveys.
Pricing Model
Asklayer offers a free trial, with entry-level pricing starting around $20 per month for the basic plan. Higher tiers are available with custom pricing for larger volumes and additional features. The pricing model is based on survey volume and feature set, providing flexibility for businesses to scale as needed.
Ease of Setup and Use
Asklayer's setup includes installing the Shopify app and configuring surveys for specific store pages or flows. This requires some initial effort to map touchpoints and design survey questions, but once set, it runs largely on autopilot. Non-technical users might find the customization options a bit complex initially but rewarding in terms of targeted feedback.
Integrations
Asklayer integrates deeply with Shopify, including subscription order data, enabling contextual surveys that respond to customer lifecycle events. It also supports Slack and Zapier for workflow automation but lacks broad CRM or helpdesk system integrations.
Customer Support and Documentation
Asklayer provides Shopify app store support, email assistance, and an online knowledge base with setup guides. Some users note a learning curve and occasional delays with complex feature questions.
Best-Fit Customer Profile
Asklayer is best suited for Shopify merchants with a subscription business seeking detailed, contextual feedback directly on their store. It's ideal for brands wanting to optimize the customer journey through micro-surveys at multiple touchpoints.
Simplesat
Core Features and Functionality
Simplesat is built around fast, one-click surveys suitable for customer service workflows. It supports CSAT (Customer Satisfaction), CES (Customer Effort Score), and NPS (Net Promoter Score) surveys and offers easy-to-send survey links via email or chat, one-click response mechanism for high completion rates, basic customization of survey templates, dashboard with aggregate metrics and reporting, and workflow automation with integrations for helpdesk and CRM systems. Simplesat has limited on-site survey capabilities and is more focused on post-interaction feedback.
Pricing Model
Simplesat offers a free trial, with entry-level pricing starting at $20 per month for the basic plan, which includes 500 surveys. Scaling plans are available up to $100+ per month, depending on user seats and surveys sent. The pricing model is based on the number of users and survey sends, making it scalable for growing teams.
Ease of Setup and Use
Simplesat excels in ease of use: the no-frills one-click surveys can be set up swiftly and integrated with email and support tools. For companies with dedicated service teams, it fits naturally into existing workflows with minimal training.
Integrations
Simplesat integrates well with popular service platforms like Zendesk, Freshdesk, Salesforce, and HubSpot, making it ideal for MSPs and service teams. Its Shopify integration is limited to backend use rather than on-site feedback.
Customer Support and Documentation
Simplesat has well-regarded customer support
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
