When evaluating customer feedback platforms for Shopify Plus merchants, it's essential to consider tools that integrate seamlessly with Shopify and offer features tailored to e-commerce needs. Fairing and AskNicely are two such platforms, each with unique offerings.
Fairing
Fairing is a Shopify post-purchase attribution survey app designed to help merchants understand customer acquisition sources and optimize marketing strategies.
Features
- Attribution Surveys: Collect data on customer acquisition channels.
- Pre-built Templates: Ready-to-use survey templates.
- Follow-up Questions: Engage customers with additional queries.
- Predictive Auto-suggest: AI-driven question suggestions.
- Response Classification: Categorize customer responses.
- Geography and Product Targeting: Customize surveys based on location and product.
- NPS Questions: Incorporate Net Promoter Score queries.
- Analytics & Reporting: Analyze UTM parameters, promo codes, and lifetime value.
- Integrations: Over 25 integrations, including Shopify.
Pricing Model
- Free Plan: Up to 100 transactions/month.
- Core Plan: $15/month for 101-200 transactions.
- Enterprise Plan: Custom pricing for over 30,000 transactions.
Pricing tiers are based on monthly transaction volume, with all features included at each level. (fairing.co)
Pros
- Tailored for Shopify merchants.
- Comprehensive attribution analytics.
- Affordable entry-level pricing.
Cons
- Limited to post-purchase feedback.
- May lack broader customer experience features.
Best-Fit Customer Profile
Ideal for Shopify Plus merchants seeking to understand marketing channel effectiveness through post-purchase surveys.
AskNicely
AskNicely is a customer experience platform focusing on real-time customer feedback, primarily through Net Promoter Score (NPS) surveys.
Features
- CSAT and NPS Surveys: Capture customer satisfaction and loyalty metrics.
- Unlimited Users: Collaborative access for teams.
- AI-Powered Surveys: Dynamic, conversational survey design.
- Automated Workflows: Streamline feedback processes.
- Reports and Leaderboards: Monitor performance metrics.
- Integrations: Supports various platforms; specific Shopify integration details not specified.
Pricing Model
- Learn Plan: Contact sales; pricing scales with response volume starting from 500 responses/year.
- Grow Plan: Contact sales; includes additional features.
- Transform Plan: Contact sales; offers comprehensive capabilities.
Pricing is customized based on response volume and features, with annual contracts and potential discounts for multi-year commitments. (vendr.com)
Pros
- Real-time, actionable insights.
- AI-driven feedback analysis.
- Scalable for various business sizes.
Cons
- Pricing may be higher for smaller businesses.
- Specific Shopify integration details not clearly defined.
Best-Fit Customer Profile
Suitable for businesses aiming to enhance customer experience through real-time feedback, with a focus on NPS metrics.
Side-by-Side Comparison
| Feature | Fairing | AskNicely |
|---|---|---|
| Core Functionality | Post-purchase attribution surveys for Shopify merchants | Real-time customer experience feedback via NPS surveys |
| Pricing Model | Free plan; paid plans based on transaction volume | Custom pricing based on response volume and features |
| Ease of Use | Shopify-native integration; straightforward setup | User-friendly interface; setup details not specified |
| Integrations | Over 25 integrations, including Shopify | Various integrations; specific Shopify details not specified |
| Customer Support | Live chat, email, dedicated Slack channel, dedicated CSM | Email and phone support; setup fees may apply for larger implementations |
| Best-Fit Customer Profile | Shopify Plus merchants seeking post-purchase insights | Businesses aiming to improve customer experience through real-time feedback |
Which to Choose
Choose Fairing if: You're a Shopify Plus merchant focused on understanding marketing channel effectiveness through post-purchase surveys.
Choose AskNicely if: You're looking to enhance overall customer experience with real-time feedback, especially through NPS surveys.
Worth a Look: Zigpoll
If you're evaluating options for customer feedback platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
