When evaluating NPS survey software for subscription commerce, it's essential to consider tools that offer robust features, seamless integrations, and pricing models aligned with your business needs. In this comparison of Fairing vs Delighted for subscription commerce, we'll delve into each platform's offerings to help you make an informed decision.

Fairing

Fairing is a Shopify post-purchase attribution survey app designed to provide deep analytics integrations, enabling merchants to understand customer acquisition sources and optimize marketing strategies.

Features

• Attribution Surveys: Collect data on customer acquisition channels to assess marketing effectiveness.
• Pre-built Templates: Utilize ready-made survey templates for quick deployment.
• Follow-up Questions: Engage customers with additional questions based on their responses.
• Predictive Auto-suggest: Leverage AI to suggest relevant survey questions.
• Response Classification: Categorize responses for better analysis.
• Geography and Product Targeting: Tailor surveys based on customer location and purchased products.
• Analytics & Reporting: Access insights like UTM analysis, promo code analysis, and lifetime value analytics.
• Integrations: Connect with over 25 platforms, including Shopify, to streamline data flow.

Pricing Model

Fairing offers tiered pricing based on monthly transaction volume:

• Free Plan: Up to 100 transactions per month.
• Core Plan: 101-200 transactions at $15 per month.
• Enterprise Plan: Over 30,000 transactions with custom pricing.

Additional features like Data Sync are available for $299 per month. (fairing.co)

Pros

• Comprehensive Attribution: Provides detailed insights into marketing channel performance.
• Shopify Integration: Seamless connection with Shopify enhances data accuracy.
• Advanced Analytics: Offers in-depth reporting for data-driven decisions.

Cons

• Complex Setup: Initial configuration may require technical expertise.
• Higher Pricing: Costs can escalate with increased transaction volumes.

Best-Fit Customer Profile

Ideal for established Shopify merchants seeking detailed attribution insights to refine marketing strategies and justify expenditures.

Delighted

Delighted is a straightforward NPS, CSAT, and CES survey tool tailored for e-commerce businesses, offering feedback collection via email and SMS.

Features

• Survey Types: Supports NPS, CSAT, and CES surveys to gauge customer satisfaction.
• Unlimited Surveys: Create and distribute surveys without limitations.
• Branding Customization: Customize surveys with your logo and colors.
• Integrations: Connects with over 35 platforms, including Shopify, Slack, and Zendesk.
• User Roles: Assign varying access levels to team members.
• Security: Offers 2-step security and SSL encryption for data protection.

Pricing Model

Delighted provides several plans:

• Free Plan: Up to 25 responses per month with 1 user.
• Starter Plan: 50 responses per month at $19 per month.
• Growth Plan: 100 responses per month at $39 per month.
• Advanced Plan: 250 responses per month at $149 per month.
• Premium Plan: 500 responses per month at $249 per month.

Note: Delighted is sunsetting its product on June 30, 2026, with no new features being added. (delighted.com)

Pros

• Ease of Use: User-friendly interface for quick survey deployment.
• Affordable Entry: Low-cost plans suitable for startups and small businesses.
• Quick Setup: Minimal technical requirements for implementation.

Cons

• Limited Features: Lacks advanced analytics and attribution capabilities.
• Sunsetting Product: Discontinuation may affect long-term viability.

Best-Fit Customer Profile

Suitable for small to medium-sized e-commerce businesses seeking a simple, cost-effective solution for collecting customer feedback.

Side-by-Side Comparison

Which to Choose

When deciding between Fairing and Delighted for your subscription commerce needs, consider the following:

• For Detailed Attribution Insights: If your business requires in-depth analysis of marketing channel performance and has the resources for a more complex setup, Fairing is the preferred choice.

• For Simple Feedback Collection: If you're a small to medium-sized e-commerce business seeking an easy-to-use, cost-effective solution for gathering customer feedback, Delighted may have been suitable. However, with the product sunsetting

Worth a Look: Zigpoll

If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.