When evaluating zero-party data platforms for retail businesses, it's essential to consider tools that effectively capture and analyze customer insights. Two notable options are Fairing and Delighted, each offering unique features tailored to different business needs.
Fairing vs Delighted for Retail Businesses
Fairing is a Shopify-integrated post-purchase survey app designed to provide deep analytics and attribution insights. It enables retailers to deploy surveys on order confirmation pages, capturing data on customer behavior, marketing channel effectiveness, and product feedback. This approach allows businesses to analyze survey responses against order and lifetime value (LTV) data, offering a comprehensive view of customer preferences and purchasing patterns. (apps.shopify.com)
Delighted, on the other hand, is a customer experience (CX) survey tool that specializes in Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys. It facilitates the collection of customer feedback through various channels, including email, SMS, and web embeds. Delighted's focus is on measuring customer sentiment and satisfaction, providing insights that can inform product development, customer service improvements, and overall business strategy. (delighted.com)
Core Features and Functionality
| Feature | Fairing | Delighted |
|---|---|---|
| Survey Deployment | Post-purchase surveys on order confirmation pages | Surveys via email, SMS, web embeds, and more |
| Survey Types | NPS, multi-response questions, "How Did You Hear About Us" (HDYHAU) | NPS, CSAT, CES, 5-star, Thumbs, Smileys, eNPS, PMF |
| Analytics and Reporting | Attribution insights, LTV analysis, AOV analysis, revenue tracking | Real-time reporting, AI-driven smart trends, pre-built reports |
| Integrations | Klaviyo, Google Sheets, Elevar, Shopify Flow, and 25+ others | Slack, Shopify, Zendesk, Salesforce, Segment, HubSpot, and more |
| Customization | Conditional logic, custom styles, drag-and-drop editor, multi-language support | Branding customization, dynamic question personalization, conditional logic |
| Response Management | Data export, analytics, customer segments | Results summaries, question-based visualizations, answer comparison, report builder |
Pricing and Value
| Plan | Fairing | Delighted |
|---|---|---|
| Free Plan | Up to 100 orders per month | Not specified |
| Entry-Level Paid Plan | $15/month for up to 200 orders | $19/month (Starter) for 50 responses and 1 user |
| Mid-Tier Paid Plan | $49/month for up to 500 orders | $39/month (Growth) for 100 responses and 5 users |
| Advanced Paid Plan | $149/month for up to 5,000 orders | $149/month (Advanced) for 250 responses and 5 users |
| Premium Paid Plan | Not specified | $249/month (Premium) for 500 responses and 10 users |
Note: Fairing's pricing is based on order volume, while Delighted's pricing is based on response volume and user count.
Ease of Setup and Use
Fairing offers a user-friendly interface with a drag-and-drop editor, allowing for quick survey creation and deployment. Its integration with Shopify ensures seamless setup, with many merchants reporting that they were live in under 10 minutes. (attnagency.com)
Delighted provides an intuitive platform with easy survey creation and distribution. Its omnichannel approach allows businesses to reach customers through various touchpoints, and the setup process is designed to be swift, enabling retailers to start collecting feedback promptly. (delighted.com)
Integrations
Fairing integrates with over 25 platforms, including Klaviyo, Google Sheets, Elevar, and Shopify Flow, facilitating data synchronization and workflow automation. (apps.shopify.com)
Delighted offers integrations with platforms such as Slack, Shopify, Zendesk, Salesforce, Segment, and HubSpot, enabling businesses to incorporate customer feedback into their existing systems. (delighted.com)
Customer Support and Documentation
Fairing is praised for its responsive and helpful customer support, with merchants highlighting the team's prompt assistance and valuable insights. (apps.shopify.com)
Delighted provides comprehensive support resources, including a self-serve help center and community forums, ensuring users have access to the information and assistance they need. (delighted.com)
Best-Fit Customer Profile
Fairing is well-suited for Shopify-based retailers seeking to understand the effectiveness of their marketing channels and customer purchasing behavior through post-purchase surveys. Its focus on attribution and LTV analysis makes it ideal for businesses aiming to optimize marketing ROI and customer retention.
Delighted is ideal for businesses looking to measure customer satisfaction and loyalty across various touchpoints. Its versatile survey distribution methods and focus on CX metrics make it suitable for companies aiming to enhance customer experience and inform strategic decisions.
Comparison Table
| Aspect | Fairing | Delighted |
|---|---|---|
| Survey Deployment | Post-purchase surveys on order confirmation pages | Surveys via email, SMS, web embeds, and more |
| Survey Types | NPS, multi-response questions, HDYHAU | NPS, CSAT, CES, 5-star, Thumbs, Smileys, eNPS, PMF |
| Analytics and Reporting | Attribution insights, LTV analysis, AOV analysis, revenue tracking | Real-time reporting, AI-driven smart trends, pre-built reports |
| Integrations | Klaviyo, Google Sheets, Elevar, Shopify Flow, and 25+ others | Slack, Shopify, Zendesk, Salesforce, Segment, HubSpot, and more |
| Customization | Conditional logic, custom styles, drag-and-drop editor, multi-language support | Branding customization, dynamic question personalization, conditional logic |
| Response Management | Data export, analytics, customer segments | Results summaries, question-based visualizations, answer comparison, report builder |
| Pricing | Free plan; Paid plans: $15/month (up to 200 orders), $49/month (up to 500 orders), $149/month (up to 5,000 orders) | Paid plans: $19/month (Starter), $39/month (Growth), $149/month (Advanced), $249/month (Premium) |
| Ease of Setup and Use | Quick setup with Shopify integration; user-friendly interface | Swift setup with omnichannel survey distribution; intuitive platform |
| Customer Support | Responsive and helpful support; praised for prompt assistance | Comprehensive support resources; self-serve help center and community forums |
Which to Choose
The choice between Fairing and Delighted depends on your business objectives:
Choose Fairing if you are a Shopify retailer aiming to understand marketing channel effectiveness and customer purchasing behavior through post-purchase surveys. Its focus on attribution and LTV analysis is beneficial for optimizing marketing ROI and customer retention.
Choose Delighted if you seek to measure customer satisfaction and loyalty across various touchpoints. Its versatile survey distribution methods and focus on CX metrics are suitable for enhancing customer experience and informing strategic decisions.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing additional avenues to gather customer feedback and insights.
