When evaluating post-purchase survey tools for online stores, it's essential to consider features, pricing, ease of use, and integration capabilities. This comparison of Fairing vs Delighted for online stores will help you make an informed decision.
Fairing
Features
- Attribution Surveys: Collect data on customer acquisition sources.
- Pre-built Templates: Ready-to-use survey formats.
- Follow-up Questions: Engage customers with additional queries.
- Predictive Auto-suggest: Suggest responses based on customer input.
- Response Classification: Categorize feedback for analysis.
- Analytics & Reporting: Insights into customer behavior and marketing effectiveness.
- Shopify Integration: Seamless connection with Shopify stores.
Pricing Model
- Free Plan: Up to 100 transactions/month.
- Core Plan: $15/month for 101-200 transactions.
- Enterprise Plan: Custom pricing for over 30,000 transactions.
All plans include all features. (fairing.co)
Pros
- Comprehensive Analytics: In-depth insights into customer behavior.
- Shopify Integration: Easy setup for Shopify users.
- Predictive Features: Anticipate customer responses for better engagement.
Cons
- Limited Free Tier: Restricted to 100 transactions/month.
- Complexity: May require time to fully utilize advanced features.
Best-Fit Customer Profile
- E-commerce Stores: Looking for detailed customer acquisition insights.
- Shopify Users: Seeking seamless integration with their platform.
Delighted
Features
- Survey Types: NPS, CSAT, CES via email and SMS.
- Unlimited Surveys: No limits on survey creation.
- Question Customization: Tailor questions to your needs.
- Branding Customization: Customize with your logo and colors.
- Integrations: 35+ free integrations, including Shopify, Slack, and Zendesk.
Pricing Model
- Free Plan: 25 responses/month.
- Starter Plan: $19/month for 50 responses.
- Growth Plan: $39/month for 100 responses.
- Advanced Plan: $149/month for 250 responses.
- Premium Plan: $249/month for 500 responses.
All plans include unlimited surveys and access to the Delighted Community. (delighted.com)
Pros
- Ease of Use: Quick setup with no technical skills required.
- Customizable Surveys: Flexibility in question and branding.
- Multiple Integrations: Connects with various platforms.
Cons
- Response Limits: Free plan limited to 25 responses/month.
- Pricing: Higher tiers may be costly for small businesses.
Best-Fit Customer Profile
- Startups: Looking for an easy-to-use feedback tool.
- Small to Medium E-commerce Stores: Needing basic post-purchase surveys.
Side-by-Side Comparison
| Feature | Fairing | Delighted |
|---|---|---|
| Survey Types | Attribution Surveys | NPS, CSAT, CES |
| Integrations | Shopify, 25+ others | Shopify, Slack, Zendesk, 35+ others |
| Free Plan | Up to 100 transactions/month | 25 responses/month |
| Pricing | Free, $15/month, Custom | Free, $19/month, $39/month, $149/month, $249/month |
| Ease of Use | Moderate; advanced features may require learning | High; designed for quick setup without technical skills |
| Analytics | Comprehensive customer behavior insights | Basic reporting; advanced features in higher tiers |
| Customization | Limited to survey templates and follow-up questions | Extensive; question and branding customization |
| Best-Fit Customer | E-commerce stores seeking detailed customer acquisition insights | Startups and small to medium e-commerce stores needing basic surveys |
Which to Choose
Choose Fairing if:
- You need detailed insights into customer acquisition sources.
- You're using Shopify and prefer deep integration.
- You have the resources to utilize advanced analytics features.
Choose Delighted if:
- You're a startup or small business needing a simple, easy-to-use survey tool.
- You require basic post-purchase feedback without complex analytics.
- You prefer a tool with multiple integrations and customizable surveys.
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
