When evaluating survey tools for your Shopify store, it's essential to consider how each platform aligns with your specific needs. In this comparison of Fairing vs Delighted vs Retently, we'll examine their core features, pricing, ease of use, integrations, customer support, and best-fit customer profiles to help you make an informed decision.
Core Features and Functionality
Each of these platforms offers unique features tailored to different aspects of customer feedback collection.
| Feature Category | Fairing | Delighted | Retently |
|---|---|---|---|
| Survey Types | Post-purchase attribution surveys | NPS, CSAT, CES via email and SMS | NPS, CSAT, CES via multiple channels |
| Customization | Highly customizable questions and flows | Basic survey templates with limited customization | Customizable surveys with advanced features |
| Analytics | Deep attribution and revenue analytics | Real-time analytics with AI-driven text analysis | Advanced reporting with AI-powered feedback classification |
| Survey Delivery | Post-purchase page pop-ups or emails | Email and SMS campaigns | Email, SMS, in-app, and link-based surveys |
| Multi-language Support | Yes | Yes | Yes |
Highlights:
Fairing excels in linking survey responses directly to Shopify sales data, providing insights into what drives purchases. (zigpoll.com)
Delighted offers a straightforward approach with NPS, CSAT, and CES surveys delivered via email and SMS, suitable for businesses seeking simplicity. (zigpoll.com)
Retently provides a comprehensive customer experience management platform with multi-channel surveys and AI-powered analytics, ideal for businesses aiming for in-depth customer insights. (retently.com)
Pricing and Value
Pricing structures vary among these platforms, catering to different business sizes and needs.
| Pricing Tier | Fairing | Delighted | Retently |
|---|---|---|---|
| Entry Price | Starts around $39/month | Free plan available (up to 200 responses/month) | $49/month for 1,000 surveys |
| Mid-tier Plans | $99 to $249/month | $49/month for 800 responses | $299/month for 20,000 surveys |
| Enterprise/Custom | Custom pricing for high volume | Custom plans beyond 5,000 responses | Custom plans available |
Highlights:
Fairing offers competitive pricing for Shopify merchants focusing on post-purchase attribution surveys. (zigpoll.com)
Delighted provides a free tier suitable for small to medium-sized businesses, with paid plans scaling based on response volume. (zigpoll.com)
Retently offers a 14-day free trial, with plans starting at $49/month, providing value for businesses seeking advanced features. (retently.com)
Ease of Setup and Use
The ease of implementation and user-friendliness are crucial for efficient survey deployment.
Fairing provides a Shopify-native experience with a relatively simple installation. Setting up attribution surveys requires configuring tracking pixels and linking surveys to purchase flows, which can be technical for novices. The dashboard is user-friendly, but mastering advanced analytics takes time. (zigpoll.com)
Delighted is known for its ease of use. Setup takes minutes with Shopify integration handled smoothly. The interface is uncluttered, focusing on sending and analyzing surveys rather than customization. (zigpoll.com)
Retently offers a comprehensive setup with multi-channel survey capabilities. While it provides advanced features, the setup may require a learning curve for users unfamiliar with its extensive functionalities. (retently.com)
Integrations
Effective integrations enhance the utility of survey tools within your existing ecosystem.
Fairing integrates seamlessly with Shopify, linking survey responses to order data. It also supports integrations with analytics platforms like Google Analytics, Segment, and Mixpanel. (zigpoll.com)
Delighted connects with Shopify and major email marketing platforms like Mailchimp. It also supports webhooks for custom integrations but lacks direct CRM connectors. (zigpoll.com)
Retently offers integrations with Shopify, Gorgias, and Klaviyo, allowing for enriched customer data and streamlined survey management. (retently.com)
Customer Support and Documentation
Responsive support and clear documentation are vital for smooth operations.
Fairing provides email-based support with onboarding resources and a knowledge base. Some users report wait times for advanced help, but overall support quality is solid. (zigpoll.com)
Delighted offers email support and an online help center with straightforward guides. Its simplicity means fewer issues arise, but advanced feature requests can take time. (zigpoll.com)
Retently provides dedicated support with a concierge service for data migration and onboarding, ensuring a smooth transition for new users. (retently.com)
Best-Fit Customer Profiles
Choosing the right tool depends on your store’s size, goals, and feedback strategy.
Fairing is ideal for medium to large Shopify stores focused on post-purchase revenue attribution, seeking deep analytics and integration with sales data. (zigpoll.com)
Delighted suits small to medium-sized businesses aiming to measure customer satisfaction with minimal setup and straightforward survey deployment. (zigpoll.com)
Retently is best for businesses seeking a comprehensive customer experience management platform with multi-channel surveys and AI-powered analytics. (retently.com)
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent
