When evaluating survey apps for direct-to-consumer (DTC) brands on Shopify, Fairing and Gojiberry are two prominent options. Both tools aim to enhance customer insights through post-purchase surveys, but they differ in features, pricing, ease of use, integrations, and ideal customer profiles.
Fairing
Fairing is a Shopify app designed to gather post-purchase customer feedback, focusing on post-purchase attribution surveys with deep analytics integrations.
Core Features and Functionality
- Post-Purchase Attribution Surveys: Collects customer feedback after purchase to understand the factors influencing buying decisions.
- Advanced Analytics Integrations: Integrates with platforms like Klaviyo, Google Sheets, Elevar, Shopify Flow, and over 22 other platforms to provide in-depth analysis.
Pricing Model
- Free Tier: Offers basic surveys with limited responses per month.
- Pro Plan: Approximately $49 per month, includes increased response limits and access to integrations and advanced analytics.
- Enterprise Plan: Custom pricing for high-volume merchants requiring custom integrations.
Ease of Setup and Use
- Installation: Easy installation with seamless Shopify integration.
- Customization: May require more time for advanced customization and setup due to the depth of analytics features.
Integrations
- Shopify Integration: Seamless integration with Shopify.
- Additional Integrations: Supports integrations with Klaviyo, Google Sheets, Elevar, Shopify Flow, and over 22 other platforms.
Customer Support and Documentation
- Support: Offers customer support through various channels.
- Documentation: Provides comprehensive documentation to assist users.
Best-Fit Customer Profile
Ideal for high-volume merchants requiring deep analytics and custom integrations to understand customer behavior and optimize marketing strategies.
Gojiberry
Gojiberry is a Shopify app that focuses on post-purchase surveys and customer polls to gather feedback and insights.
Core Features and Functionality
- Post-Purchase Surveys: Collects feedback from customers after purchase to gauge satisfaction and gather insights.
- Customer Polls: Allows merchants to create polls to engage customers and gather opinions on various topics.
Pricing Model
- Free Plan: Offers basic features suitable for small merchants.
- Paid Plans: Start at approximately $29 per month for up to 1,000 responses, with pricing scaling based on response volume.
Ease of Setup and Use
- Setup: Emphasizes a 1-minute, no-code setup process.
- User Interface: User-friendly interface suitable for merchants of all sizes.
Integrations
- Shopify Integration: Integrates with Shopify and supports extensibility through various apps.
Customer Support and Documentation
- Support: Provides customer support through various channels.
- Documentation: Offers documentation to assist users.
Best-Fit Customer Profile
Suitable for small to medium-sized merchants seeking an easy-to-use solution for gathering customer feedback through post-purchase surveys and polls.
Side-by-Side Comparison
| Feature | Fairing | Gojiberry |
|---|---|---|
| Core Features | Post-purchase attribution surveys, advanced analytics integrations | Post-purchase surveys, customer polls |
| Pricing Model | Free tier, Pro Plan (~$49/month), Enterprise Plan (custom pricing) | Free plan, Paid plans starting at ~$29/month for up to 1,000 responses |
| Ease of Setup and Use | Easy installation, may require more time for advanced customization | 1-minute, no-code setup, user-friendly interface |
| Integrations | Shopify, Klaviyo, Google Sheets, Elevar, Shopify Flow, and over 22 other platforms | Shopify, supports extensibility through various apps |
| Customer Support and Documentation | Customer support through various channels, comprehensive documentation | Customer support through various channels, documentation available |
| Best-Fit Customer Profile | High-volume merchants requiring deep analytics and custom integrations | Small to medium-sized merchants seeking an easy-to-use solution for customer feedback |
Which to Choose
When deciding between Fairing and Gojiberry for your DTC brand, consider the following:
Fairing: Best suited for high-volume merchants needing deep analytics and custom integrations to understand customer behavior and optimize marketing strategies.
Gojiberry: Ideal for small to medium-sized merchants seeking an easy-to-use solution for gathering customer feedback through post-purchase surveys and polls.
Your choice should align with your business size, complexity, and specific needs regarding customer feedback and analytics.
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look. Zigpoll offers a versatile Shopify app covering post-purchase, on-site, and exit-intent surveys with a focus on zero-party data collection. It provides a clean, Shopify-native setup, making it a strong contender for merchants seeking comprehensive survey solutions.
