Fairing vs Gojiberry for SaaS companies both serve Shopify merchants aiming to gather customer feedback through post-purchase surveys. They focus on helping businesses attribute orders correctly and understand customer sentiment using NPS (Net Promoter Score) and other survey data. This comparison looks closely at core features, pricing, usability, integrations, and the ideal user profile to guide SaaS companies in choosing the tool that best suits their needs.
What Fairing and Gojiberry Offer for SaaS Companies on Shopify
Both Fairing and Gojiberry focus primarily on post-purchase survey collection within the Shopify environment, serving SaaS companies and other Shopify stores that want to improve customer feedback collection and attribution accuracy. Fairing emphasizes deep analytics and integrations that go beyond surveys, while Gojiberry offers a more streamlined approach to simple surveys and polls targeting customer feedback and order attribution. Understanding these nuances is key to deciding which is better suited for your SaaS company.
Core Features and Functionality
Fairing Features
Fairing positions itself as a survey app that integrates customer feedback with analytics, offering detailed post-purchase attribution surveys. It supports multiple question types, including NPS, CSAT, and custom questions, and captures referral data seamlessly. Its standout feature is deep integration with analytics platforms like Google Analytics and Segment, making it easier to combine survey data with broader customer insights.
Other notable features include:
- Customizable survey flows based on purchase data
- Support for multi-language surveys
- Automated survey triggers post-purchase
- Dashboard with detailed response analytics and trends
- Export of raw data for advanced analysis
Gojiberry Features
Gojiberry provides straightforward survey tools focused on post-purchase attribution and customer polls. Its core strength lies in ease of use and simplicity rather than extensive analytics. It supports NPS surveys and simple customer polls to gather feedback quickly. It's designed for merchants who want to capture customer opinions without complex setup or data integration needs.
Key features include:
- Quick setup for post-purchase surveys
- Basic NPS and CSAT question support
- Ability to create customer polls for website feedback
- Simple analytics dashboard for survey results
- Multi-language survey support
Feature Comparison Table
| Feature | Fairing | Gojiberry |
|---|---|---|
| Survey Types | NPS, CSAT, Custom | NPS, CSAT, Polls |
| Post-Purchase Survey Support | Yes | Yes |
| Multi-language Support | Yes | Yes |
| Analytics Integrations | Google Analytics, Segment, others | Limited |
| Customizable Survey Flows | Yes | Limited |
| Automated Survey Triggers | Yes | Yes |
| Dashboard & Reporting | Advanced analytics and trends | Basic reporting |
| Data Export | Yes | Limited |
Pricing and Value
Accurate and up-to-date pricing can be a moving target, but here’s a comparison based on available data from their websites and third-party sources.
Fairing Pricing
Fairing uses a tiered pricing model starting with a free plan for very basic surveys, suitable for small merchants testing the waters. Paid plans scale based on the number of survey responses and advanced features like analytics integrations.
- Free: Basic surveys, limited responses per month
- Pro Plan (~$49/month): Increased response limits, access to integrations and advanced analytics
- Enterprise: Custom pricing for high volume and custom integrations
Fairing’s pricing places it on the higher side for companies needing deep analytics and integration capabilities, but it provides good value if these features are essential.
Gojiberry Pricing
Gojiberry offers simpler pricing tiers focused on survey quantity and features, typically lower than Fairing's, reflecting its simpler feature set.
- Basic Plan (~$20/month): Post-purchase surveys, limited response volume
- Pro Plan (~$40/month): More responses, multi-language support, polling features
- Custom / Enterprise: Contact for large-scale needs
Gojiberry tends to appeal to cost-conscious SaaS companies that prioritize ease of use and basic survey functionality.
Ease of Setup and Use
Fairing Setup and Use
Fairing requires somewhat more setup, especially if you want to leverage its analytics integrations. Connecting it to Google Analytics or Segment involves API key management and configuring event tracking, which can be technical. However, the survey creation interface is intuitive, and Shopify post-purchase integration is straightforward.
Gotchas:
- Initial analytics integration setup can be challenging for non-technical users.
- Some users report a learning curve for customizing advanced survey flows.
- Requires some testing to ensure surveys trigger accurately post-purchase.
Gojiberry Setup and Use
Gojiberry is designed for quick onboarding. Installing the app and enabling post-purchase surveys is mostly plug-and-play. The survey builder is simple, with drag-and-drop question types. This reduces time to launch but limits advanced customization.
Gotchas:
- Less flexibility in survey branching or logic.
- Basic reporting may require manual export for deeper analysis.
- Some users want more integration options beyond Shopify.
Integrations with Shopify and Other Platforms
Fairing Integrations
Fairing’s strong point is its integration ecosystem:
- Deep integration with Shopify’s checkout and order system
- Google Analytics, Segment, and other analytics platforms for customer data unification
- Export options for CSV and data warehouses
This makes Fairing a better fit for SaaS companies that want to combine NPS survey data with broader customer behavior analytics.
Gojiberry Integrations
Gojiberry focuses on Shopify integration for survey deployment. It supports:
- Shopify post-purchase survey embedding
- Basic export options for data analysis
- Limited third-party integrations
For SaaS companies primarily focused on survey collection without heavy analytics needs, this may be sufficient.
Customer Support and Documentation
Fairing Support
Fairing offers email support and has a knowledge base with guides on installation, analytics setup, and survey customization. User reviews praise its responsive support but note that complex integration questions can take longer to resolve.
Gojiberry Support
Gojiberry provides live chat and email support, along with a detailed help center. The simplicity of the product means most common questions are covered in documentation. Some users mention that support is fast but the app lacks advanced troubleshooting resources.
Best-Fit Customer Profile for Each Tool
Fairing Ideal Users
- SaaS companies with moderate to high survey response volumes
- Businesses that want to unify NPS data with broader customer analytics platforms
- Teams with technical capacity to handle integrations
- Merchants who need advanced customization of survey flows and data exports
Gojiberry Ideal Users
- Small to medium SaaS companies with simpler survey needs
- Teams without dedicated analytics or development resources
- Merchants wanting fast deployment and easy survey setup
- Businesses prioritizing cost-effectiveness over advanced features
Fairing vs Gojiberry for SaaS companies: Which to Use?
If your SaaS company requires detailed attribution insights backed by solid analytics integrations, and you have some technical resources, Fairing’s feature set and reporting capabilities justify the higher price and setup time. It excels in turning survey data into actionable business intelligence.
On the other hand, if you need a straightforward post-purchase NPS survey with minimal fuss, faster setup, and a lower price point, Gojiberry provides solid core functionality without the complexity. This is suitable if your primary goal is quick feedback collection rather than deep data analysis.
For those interested in exploring similar options, you might find the comparison between Hulk NPS Post Purchase Survey vs Fairing vs Simplesat useful, especially if you want to understand where Fairing stands among other NPS tools.
Fairing alternatives?
Fairing’s alternatives include survey tools like Simplesat, Retently, and Qualtrics, which offer varying degrees of advanced survey management and analytics integration. For SaaS companies seeking deep customer insights with flexible survey options, these may complement or replace Fairing depending on budget and feature needs. For more detailed insights, see the article comparing Fairing vs Qualtrics vs KnoCommerce.
Gojiberry alternatives?
Gojiberry alternatives tend to be simpler survey apps focused on ease of use and affordability. Examples include apps like Hive, SurveyMonkey, or even some Shopify built-in tools, which offer basic post-purchase survey capabilities without complex integrations. For SaaS companies wanting granular features, upgrading to Fairing or exploring apps mentioned in other NPS comparisons could be worthwhile.
Worth a Look: Zigpoll
While Fairing and Gojiberry address Shopify post-purchase surveys, Zigpoll offers additional survey types including on-site and exit-intent surveys. This broader approach might appeal to SaaS companies wanting to capture customer feedback beyond just the purchase moment. Its Shopify compatibility and focus on versatile survey deployment make it an option worth considering alongside these tools.
This overview provides a detailed, balanced look at Fairing vs Gojiberry for SaaS companies, focusing on honest appraisal of features, pricing, and user suitability. Choosing the right tool depends on your specific priorities: deep analytics with Fairing, or simplicity and speed with Gojiberry. Either way, understanding the trade-offs helps avoid costly surprises after implementation.
