When evaluating Fairing vs Gojiberry for SaaS companies, both tools offer Shopify merchants the ability to gather customer feedback through post-purchase surveys. They focus on helping businesses attribute orders correctly and understand customer sentiment using NPS (Net Promoter Score) and other survey data. This comparison examines core features, pricing, ease of use, integrations, and ideal customer profiles to guide SaaS companies in choosing the tool that best suits their needs.
Fairing
Core Features and Functionality
Fairing specializes in post-purchase surveys that provide deep analytics integrations. Its primary focus is on understanding customer behavior and attributing sales to specific marketing efforts. This makes it particularly valuable for ecommerce businesses looking to refine their marketing strategies based on direct customer feedback.
Pricing Model
Fairing offers tiered pricing based on order volume. The entry-level paid plan starts at $15 per month for up to 200 orders per month. The mid-tier plan is priced at $49 per month for up to 500 orders per month, and the top-tier plan is $149 per month for up to 5,000 orders per month. A free tier is available for up to 100 orders per month.
Ease of Setup and Use
Fairing boasts a quick setup process, with most merchants up and running in under 10 minutes. Its integration with Shopify is seamless, requiring minimal technical knowledge. However, advanced analysis may require additional effort beyond the default templates.
Integrations
Fairing integrates with over 25 platforms, including Klaviyo and Meta, facilitating data flow across various marketing tools. This extensive integration network is beneficial for businesses with complex marketing ecosystems.
Customer Support and Documentation
Fairing provides responsive support, with a dedicated team available to assist with setup and troubleshooting. Its documentation is comprehensive, covering various aspects of the platform.
Best-Fit Customer Profile
Fairing is well-suited for established ecommerce businesses with a significant volume of orders, seeking in-depth analytics and attribution insights to refine their marketing strategies.
Gojiberry
Core Features and Functionality
Gojiberry offers a user-friendly survey platform that includes both pre- and post-purchase surveys, along with customer polls. Its emphasis is on ease of setup and customization, allowing merchants to quickly gather insights and make data-driven decisions. This approach is ideal for businesses seeking straightforward tools to engage customers and improve conversion rates.
Pricing Model
Gojiberry offers tiered pricing based on response volume. The free tier allows up to 100 responses per month. The entry-level paid plan, the Plus plan, is priced at $15 per month. The Growth plan is priced at $23 per month, and the Premium plan is priced at $90 per month. A free trial is available for the Premium plan.
Ease of Setup and Use
Gojiberry also offers an intuitive setup, with survey templates that can be launched within a minute. Its user-friendly interface is designed for merchants without technical backgrounds. The platform supports multilingual surveys, catering to a global audience.
Integrations
Gojiberry integrates with Shopify and Shopify Flow, enabling automated workflows. It also supports easyPoints, allowing merchants to incentivize survey participation. While the integration scope is narrower, it is sufficient for businesses primarily operating within the Shopify ecosystem.
Customer Support and Documentation
Gojiberry offers support through its FAQ section and direct contact options. The platform is praised for its user-friendly interface and ease of use, with support available for setup and customization.
Best-Fit Customer Profile
Gojiberry is ideal for small to medium-sized businesses looking for an easy-to-implement survey solution to gather customer feedback and improve conversion rates.
Side-by-Side Comparison
| Feature | Fairing | Gojiberry |
|---|---|---|
| Survey Types | Post-purchase, NPS | Pre-purchase, Post-purchase, Customer polls |
| Customization | Limited | High (customizable surveys, multilingual support) |
| Integrations | 25+ (e.g., Klaviyo, Meta) | Shopify, Shopify Flow, easyPoints |
| Analytics | AI-generated attribution insights, LTV analysis | Analytics dashboard with CSV export, click-through and conversion rates |
| Conditional Logic | No | Yes |
| White Labeling | No | Yes (Plus plan) |
| Pricing | Free tier: up to 100 orders/month; Paid plans: $15/month (200 orders), $49/month (500 orders), $149/month (5,000 orders) | Free tier: up to 100 responses/month; Paid plans: $15/month (Plus), $23/month (Growth), $90/month (Premium) |
Which to Choose
If your SaaS company requires detailed attribution insights backed by solid analytics integrations, and you have some technical resources, Fairing’s feature set and reporting capabilities justify the higher price and setup time. It excels in turning survey data into actionable business intelligence.
On the other hand, if you need a straightforward post-purchase NPS survey with minimal fuss, faster setup, and a lower price point, Gojiberry provides solid core functionality without the complexity. This is suitable if your primary goal is quick feedback collection rather than deep data analysis.
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing additional flexibility in gathering customer insights.
