When evaluating NPS survey software for Shopify stores, two notable options are Fairing and Grapevine Surveys. Both tools aim to enhance customer feedback collection but differ in their approaches, features, and pricing structures.
Fairing
Fairing is a Shopify app designed to gather post-purchase attribution data through surveys, providing deep analytics integrations to help merchants understand customer acquisition sources.
Features
- Attribution Surveys: Collect data on how customers discovered the store, aiding in marketing strategy optimization.
- NPS Surveys: Measure customer loyalty and satisfaction.
- Advanced Analytics: Integrates with platforms like Google Analytics and BigQuery for in-depth data analysis.
- AI Insights: Offers AI-generated weekly insights to identify trends and actionable items.
- Multi-Question Surveys: Supports surveys with multiple questions, including follow-ups and open-text responses.
- Geographic and Product Targeting: Allows surveys to be targeted based on customer location or specific products.
Pricing Model
Fairing offers tiered pricing based on monthly transaction volume:
- Free Plan: Up to 100 transactions per month.
- Core Plan: For 101-200 transactions per month, priced at $15 per month.
- Enterprise Plan: For over 30,000 transactions per month, with custom pricing.
All plans include all features without additional fees. (fairing.co)
Pros and Cons
Pros:
- Comprehensive analytics integrations.
- AI-driven insights for trend analysis.
- Flexible survey targeting options.
Cons:
- Pricing may be higher for stores with low transaction volumes.
- Some advanced features are limited to higher-tier plans.
Best-Fit Customer Profile
Fairing is well-suited for merchants with a substantial transaction volume who require advanced analytics and AI-driven insights to optimize marketing strategies and customer acquisition channels.
Grapevine Surveys
Grapevine Surveys is a Shopify app focused on collecting post-purchase feedback directly on the order status page, offering various survey types to gather customer insights.
Features
- Post-Purchase Surveys: Collect feedback immediately after checkout.
- NPS Surveys: Gauge customer loyalty and satisfaction.
- CSAT Surveys: Measure customer satisfaction with specific experiences.
- Attribution Surveys: Understand how customers found the store.
- Multi-Question Surveys: Include multiple question types like single-choice, multiple-choice, open text, and NPS.
- Survey Reminders: Encourage survey participation through reminders.
- POS Surveys: Collect feedback from in-store customers using Shopify POS integration.
- Integrations: Connects with platforms like Klaviyo, Google Analytics, and Google Sheets.
Pricing Model
Grapevine Surveys offers a single plan priced at $25 per month, which includes all features and unlimited surveys and responses. (grapevine-surveys.com)
Pros and Cons
Pros:
- Flat-rate pricing with no usage tiers.
- Unlimited surveys and responses.
- Integrations with popular platforms.
Cons:
- Limited advanced analytics compared to competitors.
- Some features may be less customizable.
Best-Fit Customer Profile
Grapevine Surveys is ideal for merchants seeking an affordable, straightforward solution for collecting post-purchase feedback, particularly those with moderate transaction volumes who prefer a flat-rate pricing model.
Side-by-Side Comparison
| Feature | Fairing | Grapevine Surveys |
|---|---|---|
| Survey Types | Attribution, NPS, Multi-Question Surveys | Post-Purchase, NPS, CSAT, Attribution, Multi-Question Surveys |
| Pricing | Free (up to 100 transactions), $15/month (101-200 transactions), Custom (Enterprise) | $25/month (unlimited surveys and responses) |
| Integrations | Google Analytics, BigQuery, 25+ Integrations | Klaviyo, Google Analytics, Google Sheets |
| Advanced Analytics | AI-Generated Insights, UTM Analysis, Lifetime Value Analytics | Revenue Reports, Survey Trend Reports |
| Survey Targeting | Geographic and Product Targeting | Channel-Level Attribution, Survey Reminders |
| POS Integration | Not specified | Shopify POS Integration |
| Best-Fit Customer Profile | High-Volume Merchants Seeking Advanced Analytics and AI Insights | Merchants Seeking Affordable, Unlimited Post-Purchase Feedback Collection |
Which to Choose
When deciding between Fairing and Grapevine Surveys for your Shopify store, consider the following:
Fairing: If your store processes a high volume of transactions and requires advanced analytics, AI-driven insights, and flexible survey targeting, Fairing may be the better fit.
Grapevine Surveys: If you're looking for an affordable, straightforward solution to collect unlimited post-purchase feedback with essential integrations and features, Grapevine Surveys could be more suitable.
Ultimately, the choice depends on your store's specific needs, transaction volume, and the level of analytics and customization you require.
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a
