Fairing and Hulk NPS Post Purchase Survey are Shopify apps designed to collect customer feedback post-purchase. Fairing focuses on post-purchase attribution surveys with deep analytics integrations, while Hulk NPS Post Purchase Survey centers on gathering Net Promoter Score (NPS) feedback alongside custom post-purchase surveys on thank-you pages.
Core Features and Functionality
| Feature | Fairing | Hulk NPS Post Purchase Survey |
|---|---|---|
| Survey Types | Post-purchase attribution surveys, multi-question, customizable | NPS surveys, custom post-purchase surveys |
| Survey Placement | Post-purchase page (checkout thank-you page) | Post-purchase thank-you pages |
| Analytics | Deep analytics with channel attribution, source tracking, and dashboard | NPS scoring, trends, basic reporting |
| Survey Customization | High customization: question types, logic, branding | Moderate customization, focused on NPS and simple questions |
| Response Triggers | Post-purchase only | Post-purchase only |
| Data Export | CSV export, API access | CSV export, simple API |
| Survey Targeting | Segmentation based on marketing channels | Basic segmentation (repeat customers, time-based) |
Fairing excels in comprehensive attribution tracking, connecting survey feedback to marketing campaigns. Hulk NPS is streamlined for measuring customer satisfaction using NPS as its primary metric, which may be limited for those seeking multi-dimensional feedback.
Pricing and Value
| Pricing Tier | Fairing | Hulk NPS Post Purchase Survey |
|---|---|---|
| Free Plan | No | Yes |
| Entry-Level Plan | Starts around $29/month for basic features | Starts around $10/month with NPS features |
| Mid-Tier Plan | ~$79/month with advanced analytics | ~$25/month with more question options |
| Enterprise/Custom Pricing | Available with API access and dedicated support | Available on request |
| Free Trial | Yes | Yes |
Fairing's higher pricing reflects its analytics-heavy approach and deeper integration capabilities. Hulk NPS offers a lighter entry point, attractive for smaller stores primarily interested in capturing NPS without complex analytics.
Ease of Setup and Use
Fairing offers a guided setup process but requires familiarity with marketing data and survey logic to maximize its features. Merchants new to attribution surveys might face a learning curve but benefit from detailed onboarding support.
Hulk NPS Post Purchase Survey is straightforward to install and configure. Its user interface is less complex, making it accessible for merchants new to surveys or those who want quick NPS feedback without deep customization.
The trade-off is that Fairing’s complexity can yield richer data, while Hulk NPS suits stores prioritizing simplicity and speed.
Integrations: Shopify and Beyond
| Integration Aspect | Fairing | Hulk NPS Post Purchase Survey |
|---|---|---|
| Shopify Integration | Native app, integrates directly with Shopify checkout | Native app, integrates directly with Shopify checkout |
| Analytics Platforms | Google Analytics, Facebook Ads, Klaviyo | Limited integrations |
| Marketing Tools | Supports multiple marketing platforms and CRM | Focused on Shopify integration and email follow-up capabilities |
| Data Export | Advanced exports with segmentation | CSV export for responses |
Fairing's multi-platform integration provides a significant advantage for marketers who require attribution tracking and cross-channel reporting. Hulk NPS remains focused on Shopify-centric feedback collection.
Customer Support and Documentation
Fairing provides email and chat support with detailed documentation, including use cases for marketing analytics. Response times are generally good, but some users note that complex issues can take longer to resolve.
Hulk NPS offers email support and a knowledge base focusing on setup and NPS best practices. Reviews suggest support is helpful but sometimes slower or less comprehensive on advanced use cases.
Both platforms offer free trials that allow merchants to test support responsiveness firsthand.
Ideal Customer Profiles
| Aspect | Fairing | Hulk NPS Post Purchase Survey |
|---|---|---|
| Ideal Customer | Medium to large Shopify merchants with active marketing teams | Small to medium Shopify stores focused primarily on measuring customer satisfaction via NPS |
| Requirements | Detailed customer acquisition insights tied to sales channels | Quick NPS feedback with minimal setup |
| Budget | Willing to invest more in analytics to optimize advertising spend | Seeking a cost-effective, easy-to-use solution |
Fairing is best suited for merchants needing multi-question surveys with logic and deep integration into marketing platforms. Hulk NPS Post Purchase Survey fits stores prioritizing customer satisfaction measurement with a focus on NPS.
Fairing vs Hulk NPS Post Purchase Survey for Online Stores: Summary Table
| Criterion | Fairing | Hulk NPS Post Purchase Survey |
|---|---|---|
| Core Features | Post-purchase multi-question, deep attribution analytics | NPS-focused, simple post-purchase surveys |
| Pricing | Starts ~$29/month, higher tiers up to $79+ | Starts ~$10/month, mid-tier ~$25 |
| Ease of Use | Moderate complexity, requires some setup | Easy to use, quick setup |
| Integrations | Shopify + Google Analytics, Facebook Pixel, API | Shopify-focused, email integrations |
| Customer Support | Responsive, detailed docs, chat & email | Email support, knowledge base |
| Ideal Customer Profile | Data-driven merchants needing marketing insights | Stores focused on customer loyalty and satisfaction |
Fairing Alternatives?
If Fairing’s price or complexity is a concern, there are alternatives worth exploring. Apps like ReConvert offer post-purchase upsell and survey features with simpler interfaces. Tools such as Asklayer provide zero-party data collection with flexible survey logic but may lack Fairing’s attribution depth.
Hulk NPS Post Purchase Survey Alternatives?
For merchants leaning towards Hulk NPS’s simplicity but seeking other options, apps like Delighted or SmileBack focus on NPS and customer satisfaction measurement with various channels including email and SMS.
Which to Choose? Recommendations by Use Case
Fairing: If you run a Shopify store aiming to connect post-purchase customer feedback directly to marketing campaigns, need multi-question surveys, and want to analyze attribution data in detail, Fairing is the better choice despite its higher cost and setup complexity.
Hulk NPS Post Purchase Survey: If your priority is simplicity, quick NPS feedback, and monitoring customer satisfaction on thank-you pages with minimal fuss, Hulk NPS Post Purchase Survey offers a cost-effective, easy-to-use solution.
Smaller Merchants or New to Zero-Party Data: Hulk NPS is a good starting point. Larger or more marketing-savvy stores will benefit from Fairing’s advanced features.
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth considering. It offers post-purchase, on-site, and exit-intent surveys, giving merchants multiple points to capture zero-party data. While not as focused on attribution as Fairing or NPS as Hulk, Zigpoll provides flexible survey deployment across the customer journey.
This detailed comparison of Fairing vs Hulk NPS Post Purchase Survey for online stores helps clarify which tool aligns with your data goals, budget, and technical comfort level. Both apps capture valuable customer feedback, but choosing depends on whether you prioritize marketing attribution or customer loyalty measurement.
