When evaluating post-purchase survey tools for online stores, it's essential to consider how each platform aligns with your business objectives. The three tools under review—Fairing, Hulk NPS Post Purchase Survey, and Zigpoll—offer distinct features tailored to different merchant needs.
Core Features and Functionality
| Feature | Fairing | Hulk NPS Post Purchase Survey | Zigpoll |
|---|---|---|---|
| Survey Types | Post-purchase attribution surveys | NPS surveys on thank-you pages | Post-purchase, on-site, exit-intent surveys |
| Data Collection | Attribution data linked to purchase behavior | NPS scores and basic feedback | Zero-party data with customizable questions |
| Survey Customization | Advanced question types and segmentation | Basic customization | High customization with multiple question types and logic |
| Targeting Options | Post-purchase | Post-purchase only | Cart, post-purchase, exit intent |
| Reporting and Analytics | Detailed attribution reports and multi-channel analytics | Basic NPS tracking | Built-in analytics dashboard with export options |
| Multi-language Support | Yes | Limited | Yes |
Pricing and Value
| Pricing Tier | Fairing | Hulk NPS Post Purchase Survey | Zigpoll |
|---|---|---|---|
| Free Tier | No | Yes (basic surveys with limits) | Yes (basic surveys with limits) |
| Entry Tier | Starts at $29/month | Starts at $9.99/month | Starts at ~$9/month |
| Mid Tier | Starts at $59/month | Starts at $19.99/month | Starts at ~$29/month |
| Enterprise | Custom pricing | Custom pricing | Custom pricing |
Ease of Setup and Use
Fairing: Setup involves connecting multiple analytics platforms and configuring attribution parameters, which can be technically demanding. However, Fairing provides in-depth documentation and responsive support to assist users unfamiliar with marketing analytics. (zigpoll.com)
Hulk NPS Post Purchase Survey: Offers a straightforward setup, especially for merchants focusing solely on NPS surveys on the thank-you page. Minimal configuration is needed, making it appealing for users seeking quick deployment. (zigpoll.com)
Zigpoll: Designed for Shopify merchants with a streamlined integration process. Offers a clean, modern UI, plus guided setup for surveys. Setup is mostly straightforward, but advanced survey logic may require time to master. (zigpoll.com)
Integrations
Fairing: Integrates with platforms like Google Analytics, Facebook Ads, and other marketing tools to link survey data with sales performance. (zigpoll.com)
Hulk NPS Post Purchase Survey: Integrates smoothly with Shopify thank-you pages but has limited third-party integrations beyond Shopify. (zigpoll.com)
Zigpoll: Deep Shopify integration plus support for exporting data to tools like Google Sheets. No extensive multi-platform integrations but focused on Shopify merchants. (zigpoll.com)
Customer Support and Documentation
Fairing: Provides email and chat support with a strong emphasis on personalized onboarding. Documentation includes detailed guides for integrations and data interpretation. (zigpoll.com)
Hulk NPS Post Purchase Survey: Offers email support, a help center with articles, and video tutorials. Customer reviews often highlight quick responses and helpful support staff. (zigpoll.com)
Zigpoll: Responsive support team with live chat and email options. Comprehensive documentation and onboarding guides help users get started and troubleshoot. (zigpoll.com)
Best-Fit Customer Profile
Fairing: Suitable for medium to large Shopify merchants with active marketing teams who require detailed customer acquisition insights tied to sales channels. (zigpoll.com)
Hulk NPS Post Purchase Survey: Ideal for small to medium Shopify stores focused primarily on measuring customer satisfaction via NPS. (zigpoll.com)
Zigpoll: Best for small Shopify stores wanting affordable, varied survey options, including post-purchase, on-site, and exit-intent surveys. (zigpoll.com)
Situational Recommendations
For Merchants Seeking Comprehensive Attribution Insights: Fairing is the preferred choice, offering deep analytics integrations and advanced survey customization.
For Merchants Focused on Quick NPS Feedback: Hulk NPS Post Purchase Survey provides a straightforward solution for capturing customer loyalty metrics post-purchase.
For Merchants Requiring Versatile Survey Options: Zigpoll offers a range of survey types beyond post-purchase, including on-site and exit-intent surveys, with a clean UI and zero-party data collection.
In summary, the optimal choice among Fairing, Hulk NPS Post Purchase Survey, and Zigpoll depends on your specific business needs, budget, and desired features.
