When evaluating NPS survey software for subscription commerce, it's essential to compare tools that cater specifically to this niche. In this analysis, we examine Fairing and POWR, focusing on their features, pricing models, ease of use, integrations, customer support, and ideal customer profiles.
Fairing
Fairing is a Shopify post-purchase attribution survey app designed to provide deep analytics integrations.
Features
- Attribution Surveys: Collects data on customer purchase origins.
- Pre-built Templates: Offers ready-to-use survey templates.
- Follow-up Questions: Allows for additional questions based on initial responses.
- Predictive Auto-suggest: Suggests responses to streamline the survey process.
- Response Classification: Categorizes responses for easier analysis.
- Geography and Product Targeting: Enables surveys tailored to specific regions or products.
- NPS Questions: Includes Net Promoter Score questions to gauge customer loyalty.
- Analytics & Reporting: Provides insights like UTM analysis, promo code analysis, and lifetime value analytics.
- Integrations: Supports over 25 integrations, including data sync options like BigQuery.
Pricing Model
Fairing offers a tiered pricing structure based on monthly transaction volume:
- Free: 0–100 transactions per month.
- Core: 101–200 transactions per month at $15/month.
- Enterprise: Over 30,000 transactions per month with custom pricing.
Additional features like data sync (e.g., BigQuery) are available for $299/month. (fairing.co)
Pros and Cons
Pros:
- Tailored for Shopify users.
- Comprehensive analytics and reporting.
- Advanced targeting options.
Cons:
- Pricing may be prohibitive for smaller businesses.
- Limited to Shopify integration.
Best-Fit Customer Profile
Ideal for established Shopify merchants with high transaction volumes seeking in-depth post-purchase insights.
POWR
POWR is a Shopify form builder that offers customizable surveys, popups, and lead capture tools.
Features
- Customizable Surveys: Design surveys to match brand aesthetics.
- Popups: Create engaging popup forms for various purposes.
- Lead Capture: Collect customer information effectively.
- Integrations: Connects with platforms like Mailchimp, Klaviyo, Google Sheets, and Zapier.
- Advanced Display Rules: Set conditions for when and where forms appear.
- Design Options: Offers customization through CSS and HTML.
Pricing Model
POWR employs a usage-based pricing model based on monthly pageviews:
- Free: Up to 250 pageviews per month.
- Starter: Up to 2,500 pageviews at $9.99/month.
- Pro: Up to 5,000 pageviews at $18.99/month.
- Business: Up to 10,000 pageviews at $35.99/month.
- Custom Plan: For over 10,000 pageviews, with pricing available upon request. (help.powr.io)
Note: Pricing may vary based on the specific app and platform (e.g., Shopify, Wix). (help.powr.io)
Pros and Cons
Pros:
- Flexible pricing based on usage.
- Wide range of customization options.
- Integrates with multiple platforms.
Cons:
- Free plan has limited features and includes branding.
- Advanced features require higher-tier plans.
Best-Fit Customer Profile
Suitable for businesses of all sizes, especially those needing customizable forms and surveys with flexible pricing.
Side-by-Side Comparison
| Feature | Fairing | POWR |
|---|---|---|
| Core Features | Attribution surveys, pre-built templates, follow-up questions, predictive auto-suggest, response classification, geography and product targeting, NPS questions, analytics & reporting, over 25 integrations | Customizable surveys, popups, lead capture, integrations with Mailchimp, Klaviyo, Google Sheets, Zapier, advanced display rules, design options |
| Pricing Model | Tiered pricing based on monthly transaction volume: Free (0–100 transactions), Core ($15/month for 101–200 transactions), Enterprise (custom pricing for over 30,000 transactions); additional features like data sync for $299/month | Usage-based pricing based on monthly pageviews: Free (up to 250 pageviews), Starter ($9.99/month for up to 2,500 pageviews), Pro ($18.99/month for up to 5,000 pageviews), Business ($35.99/month for up to 10,000 pageviews), Custom Plan (pricing upon request for over 10,000 pageviews) |
| Ease of Use | Designed for Shopify users; may require familiarity with Shopify's ecosystem. | User-friendly interface; customization through CSS and HTML may require technical knowledge. |
| Integrations | Over 25 integrations, including data sync options like BigQuery. | Integrates with platforms like Mailchimp, Klaviyo, Google Sheets, and Zapier. |
| Customer Support | Live chat, email support, dedicated Slack channel, |
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
