When evaluating survey applications for subscription commerce on Shopify, it's essential to consider tools that effectively capture customer feedback and integrate seamlessly with your platform. Two notable options are Fairing and Qualaroo. This comparison delves into their features, pricing models, ease of use, integrations, customer support, and ideal customer profiles to help you make an informed decision.

Fairing

Fairing is a Shopify post-purchase attribution survey app designed to provide deep analytics integrations.

Features

• Attribution Surveys: Collects data on customer acquisition sources to assess marketing effectiveness.
• Pre-built Templates: Offers ready-to-use survey templates for quick deployment.
• Follow-up Questions: Enables additional questions based on initial responses for deeper insights.
• Predictive Auto-suggest: Suggests relevant survey questions to enhance response quality.
• Response Classification: Categorizes responses for easier analysis.
• Geography and Product Targeting: Targets specific customer segments based on location and product interest.
• NPS Questions: Includes Net Promoter Score questions to gauge customer loyalty.
• Live Feed: Provides real-time survey responses for immediate insights.
• Translations: Supports multiple languages for diverse customer bases.
• Analytics & Reporting: Offers UTM analysis, promo code analysis, lifetime value analytics, trend analysis, and extrapolation.

Pricing Model

Fairing offers tiered pricing based on monthly transaction volume:

• Free Plan: Up to 100 transactions per month.
• Core Plan: For 101-200 transactions per month, priced at $15 per month.
• Enterprise Plan: For over 30,000 transactions per month, with custom pricing.

All plans include all features without hidden costs. (fairing.co)

Pros

• Comprehensive Analytics: Provides in-depth insights into customer behavior and marketing performance.
• Scalable Pricing: Offers plans suitable for businesses of various sizes.
• Real-time Data: Enables immediate access to customer feedback for prompt action.

Cons

• Shopify Exclusivity: Primarily designed for Shopify users, limiting its applicability for businesses on other platforms.
• Complex Setup: May require a learning curve for users unfamiliar with attribution surveys.

Best-Fit Customer Profile

Ideal for Shopify-based subscription businesses seeking detailed insights into customer acquisition channels and marketing effectiveness.

Qualaroo

Qualaroo is an on-site micro-survey nudge tool with AI-powered sentiment analysis.

Features

• Unlimited Nudges and Surveys: Captures real-time user insights through in-app, website intercept, and email surveys.
• Unlimited Domains: Deploys surveys across multiple subdomains for precise control.
• Unlimited Administrators/Creators: Facilitates team collaboration in survey creation.
• NPS, CSAT, CES Metrics: Measures customer satisfaction through various metrics.
• Advanced Targeting: Targets users based on identity, geolocation, cookie value, custom properties, and more.
• Mobile Nudge: Reaches mobile users effortlessly.
• Sentiment Analysis by IBM Watson: Automates sentiment analysis and visualizes keywords.
• Exit Survey: Triggers exit surveys to understand why visitors leave.
• Survey Maker: Creates web forms and surveys to send via link and email.
• Offline Authoring with Excel: Imports questions from any database or spreadsheet in bulk.
• Multi-Lingual Surveys: Develops surveys in over 70 languages.
• Branding: Customizes surveys with brand colors and logos.
• Reports & Analytics: Views all survey responses, response rates, views, domains, and more.

Pricing Model

Qualaroo offers several pricing tiers:

• Free Plan: Up to 50 responses per month, including 500 email sends and 10,000 pageviews.
• Essentials Plan: $19.99 per month (billed annually at $239.88), includes 1,000 email sends and unlimited responses.
• Business Plan: $49.99 per month (billed annually at $599.88), includes 5,000 email sends and 100,000 pageviews.
• Enterprise Plan: Starting at $149.99 per month (billed annually at $1,798.88), includes custom email sends and pageviews.

All plans include unlimited surveys and nudges, advanced targeting, and sentiment analysis by IBM Watson. (qualaroo.com)

Pros

• Free Tier: Offers a free plan suitable for startups and small businesses.
• Advanced Targeting: Provides precise targeting options for surveys.
• AI Integration: Utilizes IBM Watson for sentiment analysis.

Cons

• Response Limits: Free plan limited to 50 responses per month, which may be insufficient for growing businesses.
• Pricing Structure: Annual billing required for discounted rates, which may not suit all businesses.

Best-Fit Customer Profile

Ideal for businesses seeking a versatile

Worth a Look: Zigpoll

If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.