When evaluating post-purchase survey tools for online stores, Fairing and Qualaroo offer distinct approaches tailored to different business needs. Fairing specializes in post-purchase attribution surveys with deep analytics integrations, while Qualaroo provides on-site micro-surveys with AI-powered sentiment analysis.
Fairing
Features
Fairing offers attribution surveys designed to identify the sources of customer purchases. Its platform includes pre-built templates, follow-up questions, predictive auto-suggest, response classification, and multi-question asking. Advanced analytics features encompass UTM analysis, promo code analysis, lifetime value analytics, trend analysis, and extrapolation. Integrations are extensive, with over 25 options, and it supports data synchronization with platforms like BigQuery. API access is available for custom integrations. Support includes live chat, email, a dedicated Slack channel, a dedicated customer success manager, and quarterly business reviews. Customization options allow for the removal of Fairing branding. (fairing.co)
Pricing Model
Fairing offers a free plan for up to 100 transactions per month, with all features included. The Core plan is priced at $15 per month for 101-200 transactions, and the Enterprise plan is customized for businesses with over 30,000 transactions per month. Additional features like data synchronization with BigQuery are available for an extra $299 per month. (fairing.co)
Ease of Setup and Use
Fairing's setup is straightforward, particularly for Shopify users, due to its native integration. The user interface is designed for ease of use, facilitating quick deployment of surveys.
Integrations
Fairing integrates with over 25 platforms, including Shopify, and offers data synchronization with BigQuery. API access allows for custom integrations, enhancing its adaptability to various business environments. (fairing.co)
Customer Support and Documentation
Fairing provides comprehensive support through live chat, email, a dedicated Slack channel, and a dedicated customer success manager. Quarterly business reviews are also available, ensuring ongoing assistance and optimization. (fairing.co)
Best-Fit Customer Profile
Fairing is ideal for online stores seeking to understand the effectiveness of their marketing channels through post-purchase attribution. Its features are well-suited for businesses with substantial transaction volumes that require detailed analytics to inform marketing strategies.
Qualaroo
Features
Qualaroo specializes in on-site micro-surveys, known as Nudges™, designed to capture real-time user feedback. Key features include unlimited Nudges™, advanced targeting, mobile Nudge™, Nudge™ for prototypes, sentiment analysis powered by IBM Watson, and exit surveys. The platform supports multiple customer satisfaction metrics, such as NPS, CSAT, and CES. Integrations are available with platforms like Segment, Slack, Tableau, HubSpot, Adobe Analytics, Zapier, Salesforce, Intercom, FullStory, and SessionCam. (qualaroo.com)
Pricing Model
Qualaroo offers a free plan with up to 50 survey responses, 500 email sends, and 10,000 pageviews. The Essentials plan is priced at $19.99 per month for 1,000 email sends and unlimited responses. The Business plan is available for $49.99 per month, including 5,000 email sends and 100,000 pageviews. Enterprise pricing starts at $149.99 per month, offering custom email sends and pageviews. (qualaroo.com)
Ease of Setup and Use
Qualaroo's setup is user-friendly, with a focus on seamless integration into websites and mobile apps. The platform's intuitive interface allows for quick deployment of surveys without extensive technical knowledge.
Integrations
Qualaroo integrates with a variety of platforms, including Segment, Slack, Tableau, HubSpot, Adobe Analytics, Zapier, Salesforce, Intercom, FullStory, and SessionCam. These integrations facilitate data synchronization and enhance the platform's utility across different business systems. (qualaroo.com)
Customer Support and Documentation
Qualaroo offers robust support through phone, chat, and email, aiming to provide a delightful customer experience. The platform also provides comprehensive documentation to assist users in maximizing the tool's capabilities. (qualaroo.com)
Best-Fit Customer Profile
Qualaroo is well-suited for online stores looking to gather real-time, in-the-moment feedback from users to inform product and user experience decisions. Its features are particularly beneficial for businesses aiming to enhance customer engagement and conversion rates through immediate insights.
Side-by-Side Comparison
| Feature | Fairing | Qualaroo |
|---|---|---|
| Core Features | Attribution surveys, pre-built templates, predictive auto-suggest, response classification, multi-question asking, advanced analytics (UTM analysis, promo code analysis, lifetime value analytics, trend analysis, extrapolation) | On-site micro-surveys (Nudges™), advanced targeting, mobile Nudge™, Nudge™ for prototypes, sentiment analysis (IBM Watson), exit surveys, multiple customer satisfaction metrics (NPS, CSAT, CES) |
| Pricing Model | Free plan for up to 100 transactions/month; Core plan at $15/month for 101-200 transactions; Enterprise plan customized for over 30,000 transactions/month; Data sync with BigQuery at $299/month | Free plan with up to 50 survey responses, 500 email sends, and 10,000 pageviews; Essentials plan at $19.99/month for 1,000 email sends and unlimited responses; Business plan at $49.99/month for 5,000 email sends and 100,000 pageviews; Enterprise plan starting at $149.99/month |
| Ease of Setup and Use | Straightforward setup, especially for Shopify users; user-friendly interface for quick survey deployment | User-friendly setup; intuitive interface for seamless integration into websites and mobile apps |
| Integrations | Over |
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
