When evaluating attribution survey tools for small ecommerce businesses, it's essential to consider how each platform aligns with your specific needs. This comparison of Fairing vs QuestionPro for small ecommerce businesses will help you make an informed decision.
Fairing
Fairing is a Shopify post-purchase attribution survey app designed to help businesses understand customer acquisition channels.
Features
- Attribution Surveys: Collect data on customer acquisition sources.
- Pre-built Templates: Ready-to-use survey templates.
- Follow-up Questions: Ability to ask additional questions based on initial responses.
- Predictive Auto-suggest: Suggests possible answers to streamline responses.
- Response Classification: Categorizes responses for better analysis.
- Geography Targeting: Targets customers based on location.
- Product Targeting: Focuses on specific products in surveys.
- NPS Questions: Includes Net Promoter Score questions.
- Analytics & Reporting: Provides insights into UTM analysis, promo code analysis, lifetime value analytics, and trend analysis.
- Integrations: Offers over 25 integrations, including data sync options like BigQuery.
- Support: Provides live chat, email support, dedicated Slack channels, and dedicated customer success managers.
Pricing Model
Fairing offers tiered pricing based on monthly transaction volume:
- Free: 0–100 transactions per month.
- Core: 101–200 transactions per month at $15 per month.
- Enterprise: Over 30,000 transactions per month with custom pricing.
Additional features like data sync (e.g., BigQuery) are available as add-ons for $299 per month. (fairing.co)
Pros
- Tailored for Shopify users.
- Comprehensive analytics and reporting.
- Flexible pricing based on transaction volume.
Cons
- Primarily designed for Shopify; may not integrate seamlessly with other platforms.
- Some advanced features require additional costs.
Best-Fit Customer Profile
Ideal for small to medium-sized ecommerce businesses using Shopify, seeking detailed insights into customer acquisition channels.
QuestionPro
QuestionPro is a mid-market survey and Voice of Customer (VoC) platform offering journey tracking and AI assistants.
Features
- Survey Creation: Design and distribute surveys with various question types.
- Logic and Branching: Implement advanced survey logic.
- Integrations: Connect with various platforms.
- Analysis Tools: Analyze survey data with built-in tools.
- Branding: Customize surveys with your brand elements.
- AI Assistants: Utilize AI for data analysis and insights.
- Journey Tracking: Monitor customer journeys.
- Support: Access 24/7 chat and email support.
Pricing Model
QuestionPro offers several pricing plans:
- Essentials: Free for up to 200 responses per survey.
- Advanced: $99 per user per month, billed annually, includes up to 25,000 responses per year.
- Team Edition: $83 per user per month, billed annually, includes up to 100,000 responses per year.
- Research Suite: Custom pricing for larger teams with additional features. (questionpro.com)
Pros
- Offers a free tier suitable for small businesses.
- Comprehensive survey and analysis tools.
- Scalable pricing plans.
Cons
- Advanced features may be more than what small businesses need.
- Pricing can become expensive as response volumes increase.
Best-Fit Customer Profile
Suitable for small to medium-sized businesses seeking a versatile survey platform with advanced features and scalability.
Side-by-Side Comparison
| Feature | Fairing | QuestionPro |
|---|---|---|
| Core Features | Attribution surveys, pre-built templates, follow-up questions, predictive auto-suggest, response classification, geography and product targeting, NPS questions, analytics & reporting, integrations, support | Survey creation, logic and branching, integrations, analysis tools, branding, AI assistants, journey tracking, support |
| Pricing Model | Free (0–100 transactions/month), Core ($15/month for 101–200 transactions/month), Enterprise (custom pricing for over 30,000 transactions/month) | Essentials (free for up to 200 responses/survey), Advanced ($99/user/month, up to 25,000 responses/year), Team Edition ($83/user/month, up to 100,000 responses/year), Research Suite (custom pricing) |
| Ease of Setup and Use | Designed for Shopify users, easy integration, user-friendly interface | User-friendly interface, extensive support resources, may require time to explore advanced features |
| Integrations | Over 25 integrations, including data sync options like BigQuery | Various integrations, including CRM and marketing platforms |
| Customer Support | Live chat, email support, dedicated Slack channels, dedicated customer success managers | 24/7 chat and email support, dedicated support manager for higher-tier plans |
| Best-Fit Customer Profile | Small to medium-sized ecommerce businesses using Shopify, seeking detailed insights into customer acquisition channels | Small to medium-sized businesses seeking a versatile survey platform with advanced features and scalability |
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
