When evaluating attribution survey tools, it's essential to consider how each platform aligns with your business needs. Fairing and QuestionPro offer distinct features tailored to different user requirements.
Fairing
Fairing is a Shopify post-purchase attribution survey app designed to help e-commerce businesses understand the impact of various marketing channels on sales.
Features
- Attribution Surveys: Collects customer feedback post-purchase to determine which marketing channels influenced their buying decisions.
- Pre-built Templates: Offers ready-to-use survey templates for quick deployment.
- Follow-up Questions: Allows for additional questions based on initial responses to gather deeper insights.
- Predictive Auto-suggest: Suggests potential answers to streamline the survey process.
- Response Classification: Categorizes responses for easier analysis.
- Geography and Product Targeting: Enables surveys to be tailored based on customer location and purchased products.
- Analytics & Reporting: Provides insights into UTM parameters, promo codes, lifetime value, and trend analysis.
- Integrations: Supports over 25 integrations, including Shopify, with options for data synchronization and API access.
Pricing Model
Fairing offers a tiered pricing structure:
- Free: For businesses with up to 100 transactions per month.
- Core: Priced at $15 per month for 101-200 transactions.
- Enterprise: Custom pricing for businesses with over 30,000 transactions.
All plans include all features, with additional costs for data synchronization and API access. (fairing.co)
Pros
- Shopify Integration: Seamless integration with Shopify, making it ideal for e-commerce businesses.
- Focused Functionality: Specializes in attribution surveys, providing targeted insights.
- User-Friendly: Intuitive interface with pre-built templates for quick setup.
Cons
- Limited Scope: Primarily designed for Shopify users; may not be suitable for businesses using other platforms.
- Basic Analytics: While it offers essential analytics, it may lack advanced features found in more comprehensive survey tools.
Best-Fit Customer Profile
Fairing is best suited for Shopify-based e-commerce businesses seeking to understand the effectiveness of their marketing channels through post-purchase surveys.
QuestionPro
QuestionPro is a versatile survey and Voice of Customer (VoC) platform catering to a wide range of industries.
Features
- Survey Creation: Offers a variety of question types and survey logic to create customized surveys.
- Integrations: Provides integrations with platforms like Google Sheets and third-party applications.
- Analysis Tools: Includes data analysis tools for real-time reporting and insights.
- Branding: Allows customization of surveys to match brand identity.
- Advanced Logic: Supports complex survey logic and piping for personalized experiences.
- AI Assistants: Utilizes AI to assist in survey creation and analysis.
Pricing Model
QuestionPro offers several pricing plans:
- Essentials: Free for up to 200 responses per survey.
- Advanced: $99 per user per month, billed annually.
- Team Edition: $83 per user per month, billed annually.
- Enterprise: Custom pricing for larger teams and organizations.
All plans include a 10-day free trial. (questionpro.com)
Pros
- Comprehensive Features: Offers a wide range of survey tools suitable for various industries.
- Scalability: Pricing plans cater to both small businesses and large enterprises.
- AI Integration: Utilizes AI to enhance survey creation and analysis.
Cons
- Complexity: The extensive features may require a learning curve for new users.
- Pricing: Higher-tier plans may be costly for small businesses.
Best-Fit Customer Profile
QuestionPro is ideal for businesses of all sizes seeking a comprehensive survey and VoC platform with advanced features and scalability.
Side-by-Side Comparison
| Feature | Fairing | QuestionPro |
|---|---|---|
| Core Functionality | Post-purchase attribution surveys for Shopify users | Versatile survey and VoC platform with advanced features |
| Pricing Model | Free for up to 100 transactions; Core at $15/month for 101-200 transactions; Enterprise custom pricing | Free for up to 200 responses; Advanced at $99/user/month; Team Edition at $83/user/month; Enterprise custom pricing |
| Ease of Setup and Use | User-friendly with pre-built templates; seamless Shopify integration | Intuitive interface with a variety of question types; may require time to master advanced features |
| Integrations | Over 25 integrations, including Shopify; data sync and API access available | Integrations with Google Sheets and third-party applications; AI assistants for enhanced functionality |
| Customer Support and Documentation | Live chat, email support, dedicated Slack channel, dedicated CSM, quarterly business reviews | 24/7 chat and email support; extensive knowledge base; live training services |
| Best-Fit Customer Profile | Shopify-based e-commerce businesses seeking to understand marketing channel effectiveness | Businesses of all sizes seeking a comprehensive survey and VoC platform with advanced features |
Which to Choose
When deciding between Fairing and QuestionPro, consider the following:
Worth a Look: Zigpoll
If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
