Fairing and QuestionPro are survey platforms designed to gather customer feedback, each catering to different business needs. Fairing specializes in post-purchase surveys for Shopify stores, focusing on attribution and customer insights. QuestionPro offers a broader suite of survey tools suitable for mid-market businesses, including journey tracking and AI-assisted survey creation.
Core Features and Functionality
Fairing provides post-purchase surveys integrated into Shopify's order status and thank-you pages, capturing data on attribution, NPS, and customer behavior. It offers smart targeting based on customer demographics, product purchased, and geography, with AI-generated attribution insights and over 25 integrations, including Klaviyo and Google Sheets. (apps.shopify.com)
QuestionPro delivers a comprehensive survey solution with advanced features like journey tracking, AI-assisted survey creation, and a wide range of question types. It supports multiple survey distribution methods, including email, web, and mobile, and offers robust analytics and reporting tools. Integrations include CRM systems, marketing platforms, and data analysis tools. (questionpro.com)
Pricing and Value
Fairing's pricing is tiered based on monthly order volume:
- Free: Up to 100 orders/month
- Starter: $15/month for up to 200 orders
- Growth: $49/month for up to 500 orders
- Pro: $99/month for up to 1,000 orders
- Business: $149/month for up to 5,000 orders
All paid plans include a 14-day free trial. (attnagency.com)
QuestionPro's pricing starts at $99 per user per month for the Advanced plan, with higher tiers available for larger teams and additional features. Pricing is based on the number of users and responses, with custom pricing for enterprise solutions. (questionpro.com)
Ease of Setup and Use
Fairing offers a user-friendly setup, with most merchants going live in under 10 minutes. Its Question Stream™ approach prevents survey fatigue by serving different questions to different customer segments over time. (attnagency.com)
QuestionPro provides a comprehensive suite of tools, which may require a steeper learning curve. While it offers extensive customization, some users find the interface complex, and customer support can be less responsive. (zigpoll.com)
Integrations
Fairing integrates seamlessly with Shopify, including Shopify Flow and Shopify POS, and offers over 25 integrations with platforms like Klaviyo, Google Sheets, and Elevar. (apps.shopify.com)
QuestionPro supports integrations with various CRM systems, marketing platforms, and data analysis tools, though specific integrations may vary based on the plan and customization. (questionpro.com)
Customer Support and Documentation
Fairing provides 24/7 chat and email support, with a dedicated success manager for higher-tier plans. Users praise its responsive customer support and intuitive dashboard. (attnagency.com)
QuestionPro offers 24/7 chat and email support, with a dedicated success manager for higher-tier plans. Users appreciate its rich feature set but note a learning curve and occasionally unresponsive customer support. (zigpoll.com)
Best-Fit Customer Profile
Fairing is ideal for direct-to-consumer brands using Shopify who need post-purchase attribution data to optimize marketing spend and understand customer acquisition channels. It's well-suited for businesses with 200+ orders per month seeking actionable insights without complex setup. (attnagency.com)
QuestionPro is suitable for mid-market businesses requiring a comprehensive survey platform with advanced features like journey tracking and AI-assisted survey creation. It's best for organizations needing a broad range of survey tools and integrations across various departments. (questionpro.com)
Comparison Table
| Feature | Fairing | QuestionPro |
|---|---|---|
| Core Functionality | Post-purchase surveys for attribution, NPS, and customer insights on Shopify | Comprehensive survey platform with journey tracking and AI-assisted survey creation |
| Pricing | Free for up to 100 orders/month; paid plans from $15 to $149/month | Starts at $99 per user/month; higher tiers for additional features |
| Ease of Setup and Use | Quick setup; user-friendly interface; high response rates | Steeper learning curve; extensive customization; complex interface |
| Integrations | Over 25 integrations including Shopify, Klaviyo, Google Sheets, Elevar | Integrates with various CRM systems, marketing platforms, and data analysis tools |
| Customer Support and Documentation | 24/7 chat and email support; dedicated success manager for higher-tier plans | 24/7 chat and email support; dedicated success manager for higher-tier plans |
| Best-Fit Customer Profile | DTC brands using Shopify with 200+ orders/month seeking post-purchase attribution data | Mid-market businesses needing a broad range of survey tools and integrations across departments |
Which to Choose
Fairing: Choose Fairing if you're a Shopify-based direct-to-consumer brand seeking to understand customer acquisition channels and optimize marketing spend through post-purchase attribution data.
QuestionPro: Opt for QuestionPro if you require a comprehensive survey platform with advanced features like journey tracking and AI-assisted survey creation, suitable for mid-market businesses needing a broad range of survey tools and integrations.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing additional flexibility for gathering customer feedback.
