When evaluating survey applications for subscription commerce on Shopify, two prominent options are Fairing and Retently. Both offer unique features tailored to different business needs. This comparison delves into their core functionalities, pricing structures, ease of use, integrations, customer support, and ideal customer profiles to assist you in making an informed decision.
Core Features and Functionality
Fairing
Fairing specializes in post-purchase attribution surveys, enabling merchants to gather insights directly after a purchase is completed. Key features include:
- Post-Purchase Surveys: Deploy surveys on order confirmation pages to capture immediate customer feedback.
- Attribution Analysis: Link survey responses to customer lifetime value (LTV) and order data to identify effective marketing channels.
- Survey Types: Supports Net Promoter Score (NPS), customer satisfaction (CSAT), and custom surveys.
- Integrations: Connects with platforms like Klaviyo, Google Sheets, Elevar, and Shopify Flow.
- AI Insights: Provides AI-generated attribution insights to uncover patterns in customer behavior.
Retently
Retently offers a broader suite of customer experience surveys, including NPS, CSAT, and Customer Effort Score (CES). Its features encompass:
- Multi-Channel Surveys: Conduct surveys via email, SMS, and web to capture diverse customer feedback.
- Survey Automation: Automate survey distribution based on customer actions like purchases or support interactions.
- Advanced Reporting: Access detailed analytics, trends, and benchmarking to assess customer satisfaction.
- Integrations: Integrates with e-commerce platforms, CRMs, and other tools to centralize feedback.
- Customization: Offers survey branding and personalization to align with brand identity.
Pricing and Value
Fairing
Fairing's pricing is tiered based on monthly order volume:
- Free Plan: Up to 100 orders/month.
- Starter Plan: $15/month for up to 200 orders.
- Growth Plan: $49/month for up to 500 orders.
- Pro Plan: $99/month for up to 1,000 orders.
- Business Plan: $149/month for up to 5,000 orders.
- Scale Plan: $199/month for up to 7,500 orders.
These plans include features like unlimited surveys, AI insights, and integrations. (apps.shopify.com)
Retently
Retently offers plans tailored for e-commerce businesses:
- Ecommerce Basic: $49/month for up to 1,000 surveys and 10 campaigns.
- Ecommerce Pro: $299/month for up to 20,000 surveys and 10 campaigns.
Both plans include NPS, CSAT, and CES surveys, multi-channel distribution, and integrations. (retently.com)
Ease of Setup and Use
Fairing
Fairing is designed for quick deployment, with most merchants going live within minutes. The app offers a user-friendly interface and seamless integration with Shopify, minimizing the learning curve. (attnagency.com)
Retently
Retently provides a straightforward setup process with guided steps to create and distribute surveys. Its intuitive dashboard allows users to monitor responses and analyze data efficiently.
Integrations
Fairing
Fairing integrates with over 25 platforms, including:
- Klaviyo
- Google Sheets
- Elevar
- Shopify Flow
These integrations facilitate data synchronization and enhance marketing workflows. (apps.shopify.com)
Retently
Retently integrates with various e-commerce platforms, CRMs, and analytics tools, enabling centralized feedback management. Specific integrations include:
- Shopify
- Magento
- WooCommerce
- Salesforce
These integrations support seamless data flow and comprehensive customer experience analysis. (retently.com)
Customer Support and Documentation
Fairing
Fairing offers responsive customer support through email and live chat. Users commend the team's helpfulness and promptness in addressing issues. (apps.shopify.com)
Retently
Retently provides support via email and live chat, with additional resources like a knowledge base and webinars. The support team is known for its expertise and timely assistance.
Best-Fit Customer Profile
Fairing
Ideal for Shopify merchants seeking to understand post-purchase customer behavior and marketing effectiveness. Businesses aiming to optimize marketing channels and improve customer retention will find Fairing's attribution insights valuable.
Retently
Suited for e-commerce businesses looking to measure overall customer satisfaction across various touchpoints. Companies aiming to enhance customer experience and loyalty through comprehensive feedback will benefit from Retently's multi-channel survey capabilities.
Comparison Table
| Feature | Fairing | Retently |
|---|---|---|
| Survey Types | Post-purchase attribution, NPS, CSAT, custom surveys | NPS, CSAT, CES, multi-channel surveys |
| Integrations | Klaviyo, Google Sheets, Elevar, Shopify Flow, 25+ others | Shopify, Magento, WooCommerce, Salesforce, and more |
| Pricing | Free plan; Paid plans from $15 to $199/month | Plans from $49 to $299/month |
| Ease of Use | Quick setup, user-friendly interface | Intuitive dashboard, guided survey creation |
| Customer Support | Email and live chat; praised for responsiveness | Email and live chat; offers knowledge base and webinars |
| Ideal Customer | Shopify merchants focusing on post-purchase insights and marketing attribution | E-commerce businesses aiming to measure and enhance overall customer satisfaction |
Which to Choose?
For Post-Purchase Attribution Focus: If your primary goal is to understand which marketing channels drive sales and customer loyalty post-purchase, Fairing is tailored for this purpose.
For Comprehensive Customer Experience Measurement: If you seek to gauge customer satisfaction across various touchpoints and channels, Retently offers a broader suite of survey options.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing a comprehensive approach to customer feedback collection.
