When evaluating survey applications for Shopify stores, particularly for ecommerce startups, it's essential to consider tools that align with your specific needs. Fairing and Retently are two prominent options, each offering unique features tailored to different aspects of customer experience management.
Fairing
Fairing is a Shopify app designed to capture post-purchase customer feedback through Net Promoter Score (NPS) surveys. It offers deep analytics integrations focused on attribution, helping merchants understand which marketing efforts drive loyal customers.
Features
- Post-Purchase Attribution Surveys: Fairing specializes in post-purchase surveys, allowing merchants to attribute sales accurately and understand customer motivations.
- Deep Analytics Integrations: Integrates with Shopify and major analytics platforms, providing actionable insights into customer behavior and marketing effectiveness.
Pricing
Fairing's pricing is based on Shopify store size and response volume. It typically starts at around $29 per month, with tiered pricing increasing based on survey volume and features such as multi-platform analytics integration. No free plan is offered, which can be a barrier for smaller stores. (zigpoll.com)
Pros
- Focused Approach: Ideal for stores needing deep post-purchase attribution insights.
- Actionable Data: Provides clear data on which marketing efforts lead to loyal customers.
Cons
- Limited Survey Types: Focuses mainly on post-purchase surveys, lacking broader customer feedback options.
- Pricing: Higher cost compared to some alternatives, which may be a consideration for startups with limited budgets.
Best Fit Customer Profile
Ecommerce startups focused on understanding the effectiveness of their marketing campaigns and customer acquisition strategies through post-purchase feedback.
Retently
Retently is a customer experience platform offering NPS, Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys, with a strong emphasis on ecommerce use cases. It integrates with platforms like Shopify, Klaviyo, and HubSpot to gather feedback at various customer touchpoints. (retently.com)
Features
- Multi-Channel Surveys: Supports email, in-app, and link surveys, allowing feedback collection across different channels.
- Advanced Analytics: Provides detailed analytics and trend reports to monitor customer satisfaction and loyalty.
- Automated Playbooks: Enables automated follow-ups and feedback management to drive personalized interactions at scale.
Pricing
Retently offers tiered pricing based on response volume, starting at approximately $49 per month for up to 2,000 survey responses. Enterprise plans are available with custom pricing. (zigpoll.com)
Pros
- Comprehensive Survey Options: Offers NPS, CSAT, and CES surveys, providing a holistic view of customer experience.
- Multi-Channel Feedback: Collects feedback across various channels, enhancing customer engagement.
- Strong Integrations: Seamlessly integrates with major ecommerce platforms and tools.
Cons
- Pricing: Higher starting price point compared to some competitors, which may be a consideration for startups.
- Complexity: The range of features and integrations may require a learning curve for new users.
Best Fit Customer Profile
Mid-sized to large ecommerce stores seeking a comprehensive customer experience platform with multi-channel feedback capabilities.
Side-by-Side Comparison
| Feature | Fairing | Retently |
|---|---|---|
| Survey Types | Post-purchase NPS surveys | NPS, CSAT, and CES surveys |
| Survey Channels | Post-purchase only (Shopify) | Email, in-app, and link surveys |
| Integrations | Shopify, Google Analytics, attribution platforms | Shopify, Klaviyo, HubSpot, and more |
| Pricing | Starts at $29/month, scales with response volume | Starts at approximately $49/month for up to 2,000 responses |
| Ease of Setup | Moderate (technical setup) | Moderate (advanced targeting) |
| Automation/Segmentation | Moderate | Advanced |
| Customer Support | Standard | Good |
| Best Fit Customer | Shopify stores needing deep post-purchase attribution | Mid-size/large brands needing multi-channel NPS |
Which to Choose
When deciding between Fairing and Retently for your ecommerce startup, consider the following:
Fairing: If your primary goal is to understand the effectiveness of your marketing campaigns through post-purchase feedback and you have a Shopify store, Fairing's deep analytics integrations can provide valuable insights.
Retently: If you're looking for a comprehensive customer experience platform that offers multiple survey types across various channels and integrates with a broader range of tools, Retently may be more suitable.
Ultimately, the choice depends on your specific needs, budget, and the level of integration required for your ecommerce operations.
Worth a Look: Zigpoll
If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look.
