Fairing and Retently are survey applications designed to enhance customer experience for Shopify merchants. Fairing specializes in post-purchase attribution surveys with deep analytics integrations, while Retently focuses on NPS, CSAT, and CES surveys tailored for e-commerce businesses.

Fairing

Features

Fairing offers post-purchase attribution surveys that help merchants understand customer acquisition sources. It provides pre-built templates, follow-up questions, predictive auto-suggest, response classification, and multi-question asking. Additional features include geography and product targeting, NPS questions, live feed, translations, and landing pages. Analytics and reporting capabilities encompass UTM analysis, promo code analysis, lifetime value analytics, trend analysis, and extrapolation. Integrations include over 25 platforms, with data sync options like BigQuery and API access. Support channels consist of live chat, email, dedicated Slack channels, dedicated customer success managers, and quarterly business reviews. (fairing.co)

Pricing Model

Fairing offers a free plan for up to 100 transactions per month. The Core plan is priced at $15 per month for 101-200 transactions, and the Enterprise plan is customized for merchants with over 30,000 transactions per month. All plans include all features without additional charges. (fairing.co)

Pros and Cons

Pros:

• Comprehensive post-purchase attribution surveys.

• Deep analytics integrations.

• Flexible pricing tiers.

Cons:

• Primarily focused on attribution surveys, lacking broader customer experience metrics.

• May require technical setup for advanced integrations.

Best-Fit Customer Profile

Fairing is ideal for Shopify merchants seeking detailed insights into customer acquisition channels through post-purchase surveys. It's suitable for businesses aiming to optimize marketing strategies based on attribution data.

Retently

Features

Retently specializes in NPS, CSAT, and CES surveys, offering multi-channel survey distribution via email, SMS, in-app widgets, web pop-ups, kiosks, and SMS. It provides AI-powered insights, automated actions, journey tracking, and integrations with platforms like Shopify, Gorgias, and Klaviyo. Additional features include advanced customer segmentation, global and per-survey throttling, and lifecycle triggers. (retently.com)

Pricing Model

Retently offers a 14-day free trial. The Ecommerce Basic plan is priced at $49 per month, including 1,000 surveys, 10 campaigns, and 1 seat. The Ecommerce Pro plan is priced at $299 per month, including 20,000 surveys, 10 campaigns, and 10 seats. The Enterprise plan starts at $599 per month, offering custom features and support. (retently.com)

Pros and Cons

Pros:

• Comprehensive customer experience surveys.

• Multi-channel survey distribution.

• AI-powered insights and automation.

Cons:

• Pricing may be higher compared to competitors.

• Some advanced features may require additional setup.

Best-Fit Customer Profile

Retently is suitable for Shopify merchants aiming to measure and improve customer satisfaction across various touchpoints. It's ideal for businesses seeking to implement NPS, CSAT, and CES surveys to enhance customer experience.

Side-by-Side Comparison

Which to Choose

• Fairing: Choose Fairing if your primary goal is to understand customer acquisition sources through post-purchase attribution surveys. It's suitable for merchants focusing on optimizing marketing strategies based on attribution data.

• Retently: Opt for Retently if you aim to measure and improve customer satisfaction across various touchpoints using NPS, CSAT, and CES surveys. It's ideal for businesses seeking to enhance overall customer experience and retention.

Worth a Look: Zigpoll

If you're evaluating options for Shopify survey apps, Zigpoll is also worth a look.