When evaluating survey tools for your Shopify store, it's essential to choose one that aligns with your specific needs. Fairing and Retently are two prominent options, each offering unique features tailored to different objectives.
Fairing vs Retently: Core Features and Functionality
Fairing specializes in post-purchase attribution surveys, allowing you to deploy targeted questions on your order confirmation and status pages. This approach helps identify which marketing channels effectively drive sales. Key features include unlimited questions and responses, AI-generated attribution insights, and integrations with over 25 platforms like Klaviyo and Meta. Pricing starts at $15 per month for up to 200 orders, with higher tiers accommodating up to 5,000 orders at $149 per month. (apps.shopify.com)
Retently focuses on customer experience metrics, offering NPS, CSAT, and CES surveys to gauge customer satisfaction and loyalty. It provides automated survey triggers, real-time analytics, and integrations with email providers and CRMs. Pricing begins at $49 per month, with higher tiers offering additional features. (zigpoll.com)
Pricing and Value
Fairing's pricing is structured based on monthly order volume, with a free plan for up to 100 orders and paid plans ranging from $15 to $149 per month. This tiered approach allows scalability as your business grows. (apps.shopify.com)
Retently's pricing starts at $49 per month, with higher tiers offering more advanced features. While it provides a comprehensive suite for measuring customer satisfaction, the pricing may be a consideration for smaller businesses. (zigpoll.com)
Ease of Setup and Use
Fairing is praised for its straightforward setup, often taking less than 10 minutes to integrate with Shopify. The user interface is intuitive, catering to marketing teams without extensive technical expertise. (attnagency.com)
Retently also offers a user-friendly interface with automated survey triggers, simplifying the process of collecting customer feedback. However, some users have noted that the platform's focus on customer experience metrics may not fully address attribution needs. (zigpoll.com)
Integrations
Fairing integrates seamlessly with Shopify and supports over 25 platforms, including Klaviyo, Google Sheets, and Meta. This extensive integration network ensures that survey data can be easily incorporated into your existing marketing stack. (apps.shopify.com)
Retently integrates with various email providers and CRMs, facilitating the collection and analysis of customer feedback. However, its integration capabilities may be more limited compared to Fairing's extensive network. (zigpoll.com)
Customer Support and Documentation
Fairing is known for its responsive customer support and comprehensive documentation, assisting users in maximizing the platform's capabilities. (attnagency.com)
Retently offers customer support and documentation, though some users have found the platform's focus on customer experience metrics may not fully address attribution needs. (zigpoll.com)
Best-Fit Customer Profile
Fairing is ideal for direct-to-consumer (DTC) brands and e-commerce businesses seeking to understand the effectiveness of their marketing channels through post-purchase surveys. Its focus on attribution and integration with various platforms makes it suitable for businesses aiming to optimize their marketing strategies. (attnagency.com)
Retently is best suited for businesses focused on measuring and improving core customer experience metrics, such as satisfaction and loyalty, without the need for complex survey setups. (zigpoll.com)
Comparison Table
| Feature | Fairing | Retently |
|---|---|---|
| Core Focus | Post-purchase attribution surveys | Customer experience metrics (NPS, CSAT, CES) |
| Pricing | Free plan for up to 100 orders; paid plans from $15 to $149 per month | Starts at $49 per month |
| Ease of Setup | Quick integration with Shopify; user-friendly interface | Automated survey triggers; user-friendly interface |
| Integrations | Over 25 platforms, including Klaviyo, Google Sheets, Meta | Integrates with various email providers and CRMs |
| Customer Support | Responsive support; comprehensive documentation | Customer support and documentation available |
| Best-Fit Customer Profile | DTC brands and e-commerce businesses focusing on marketing attribution | Businesses aiming to measure and improve customer satisfaction and loyalty |
Which to Choose?
If your primary goal is to understand which marketing channels are driving sales and optimize your marketing strategies accordingly, Fairing's post-purchase attribution surveys are a strong fit. Its deep analytics integrations and focus on attribution provide actionable insights into your marketing performance.
On the other hand, if you're looking to measure and enhance customer satisfaction and loyalty through NPS, CSAT, and CES surveys, Retently offers a comprehensive suite tailored to these needs. Its automated survey triggers and focus on customer experience metrics can help you gather valuable feedback to inform your business decisions.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing flexibility in collecting customer feedback across different touchpoints.
