When evaluating NPS survey software for DTC brands, it's essential to compare Fairing and Retently. Both offer unique features tailored to different business needs.
Fairing
Fairing is a Shopify post-purchase attribution survey app with deep analytics integrations.
Features
- Attribution Surveys: Collect data on customer acquisition sources.
- Pre-built Templates: Ready-to-use survey designs.
- Follow-up Questions: Engage customers further post-purchase.
- Predictive Auto-suggest: AI-driven suggestions for survey questions.
- Response Classification: Categorize customer feedback automatically.
- Geography Targeting: Tailor surveys based on customer location.
- Product Targeting: Focus surveys on specific products.
- NPS Questions: Measure customer loyalty.
- Analytics & Reporting: In-depth insights into survey data.
- Integrations: Over 25 integrations, including Shopify.
Pricing
- Free Plan: Up to 100 transactions/month.
- Core Plan: $15/month for 101-200 transactions.
- Enterprise Plan: Custom pricing for over 30,000 transactions.
Additional features like Data Sync are available for $99/month. (fairing.co)
Pros
- Tailored for Shopify users.
- Comprehensive analytics.
- Affordable entry-level pricing.
Cons
- Limited to Shopify integration.
- Advanced features may require higher-tier plans.
Best For
Shopify-based DTC brands seeking post-purchase insights and attribution data.
Retently
Retently is an NPS/CSAT/CES survey platform with ecommerce use cases.
Features
- Multi-channel Surveys: Reach customers via email, SMS, and more.
- Customizable Surveys: Tailor questions and design.
- Automated Workflows: Set up triggers for survey distribution.
- Advanced Reporting: Analyze trends and benchmarks.
- Integrations: Supports various ecommerce platforms.
Pricing
- Ecommerce Basic: $49/month for 1,000 surveys.
- Ecommerce Pro: $299/month for 20,000 surveys.
- Enterprise: Custom pricing for larger needs. (getpulsesignal.com)
Pros
- Supports multiple ecommerce platforms.
- Comprehensive survey customization.
- Scalable pricing for growing businesses.
Cons
- Higher-tier plans can be expensive.
- May require technical setup for integrations.
Best For
Ecommerce businesses needing multi-channel surveys and advanced reporting.
Measure satisfaction and loyalty.Run NPS, CSAT, and CES surveys your customers actually answer.
Get started freeSide-by-Side Comparison
| Feature | Fairing | Retently |
|---|---|---|
| Survey Types | Attribution, NPS | NPS, CSAT, CES |
| Integrations | 25+ integrations, including Shopify | Various ecommerce platforms |
| Pricing | Free, $15/month, custom pricing | $49/month, $299/month, custom pricing |
| Free Trial | Yes | Yes |
| Ease of Use | User-friendly for Shopify users | Requires setup for integrations |
| Advanced Features | Data Sync for $99/month | Advanced reporting and automation |
Which to Choose
- Fairing: Ideal for Shopify-based DTC brands focusing on post-purchase attribution and NPS surveys.
- Retently: Suitable for ecommerce businesses seeking multi-channel surveys and advanced reporting capabilities.
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look.
