When evaluating zero-party data platforms for Shopify stores, it's essential to compare Fairing and Retently. Both offer unique features tailored to different business needs.

Fairing

Fairing is a Shopify post-purchase attribution survey app that integrates deeply with analytics platforms.

Features

• Attribution Surveys: Collects data on customer purchase origins.
• Pre-built Templates: Offers ready-to-use survey templates.
• Follow-up Questions: Enables additional questions based on initial responses.
• Predictive Auto-suggest: Suggests answers to streamline responses.
• Response Classification: Categorizes responses for analysis.
• Geography Targeting: Targets surveys based on customer location.
• Product Targeting: Focuses surveys on specific products.
• NPS Questions: Includes Net Promoter Score questions.
• Live Feed: Provides real-time survey responses.
• Translations: Supports multiple languages.
• Landing Pages: (Coming Soon)
• Analytics & Reporting: Offers UTM and promo code analysis, LTV analytics, trend analysis, and extrapolation.
• Integrations: Supports over 25 integrations, including data sync options like BigQuery.
• API Access: Provides API for custom integrations.
• Support: Offers live chat, email, dedicated Slack channel, dedicated customer success manager, and quarterly business reviews.

Pricing Model

• Free Plan: Up to 100 transactions per month.
• Core Plan: $15 per month for 101-200 transactions.
• Enterprise Plan: Custom pricing for over 30,000 transactions.

All plans include all features. (fairing.co)

Pros

• Comprehensive survey features.
• Deep analytics integrations.
• Flexible pricing tiers.

Cons

• Limited to Shopify stores.
• Some features are in beta or coming soon.

Best-Fit Customer Profile

Ideal for Shopify merchants seeking detailed post-purchase insights to optimize marketing strategies.

Retently

Retently is a customer experience management platform offering NPS, CSAT, and CES surveys with e-commerce use cases.

Features

• Survey Types: NPS, CSAT, CES.
• Multi-channel Surveys: Supports email, SMS, and in-app surveys.
• Custom FROM Domain: Allows branded survey emails.
• Email & Slack Alerts: Notifies teams of new responses.
• Free Data Migration: Assists in transferring existing data.
• Custom Survey Design: Offers survey customization.
• Integrations: Includes Shopify, Gorgias, Klaviyo, and more.
• AI-Powered Insights: Analyzes feedback for actionable insights.
• Automated Actions: Routes feedback and triggers follow-ups.
• Journey Tracking: Measures satisfaction at each customer touchpoint.
• Close the Loop: Engages detractors to improve satisfaction.

Pricing Model

• Ecommerce Basic: $49 per month for 1,000 surveys, 10 campaigns, and 1 user seat.
• Ecommerce Pro: $299 per month for 20,000 surveys, 10 campaigns, and 10 user seats.
• Enterprise: Starting from $599 per month for 10,000 surveys, 10 campaigns, and 10 user seats.

All plans include NPS, CSAT, and CES surveys, multi-channel surveys, custom FROM domain, email & Slack alerts, free data migration, and custom survey design. (retently.com)

Pros

• Comprehensive customer experience tools.
• Supports multiple survey types.
• Integrates with various platforms.

Cons

• Pricing may be high for small businesses.
• Some features may be complex for new users.

Best-Fit Customer Profile

Suitable for e-commerce businesses aiming to enhance customer experience through diverse survey methods.

Side-by-Side Comparison

Which to Choose

• Fairing: Best for Shopify merchants needing detailed post-purchase attribution insights.
• Retently: Ideal for e-commerce

Worth a Look: Zigpoll

If you're evaluating options for zero-party data platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.