When evaluating ecommerce feedback tools, it's essential to consider how each platform aligns with your business needs. Fairing, Retently, and SurveyMonkey are three prominent options, each offering unique features and pricing structures.
Fairing
Fairing is a Shopify post-purchase attribution survey app that integrates deeply with analytics platforms.
Features
- Post-Purchase Surveys: Collects feedback immediately after purchase to understand customer satisfaction and attribution.
- Analytics Integrations: Seamlessly integrates with Shopify analytics and other platforms to provide comprehensive insights.
Pricing Model
Fairing offers tiered pricing based on response volume, with a free tier available for businesses with lower survey needs. For detailed pricing, refer to Fairing's official website.
Pros and Cons
Pros:
- Shopify Integration: Tailored for Shopify users, ensuring smooth integration and ease of use.
- Attribution Focus: Helps in understanding which marketing efforts lead to sales.
Cons:
- Limited to Shopify: Primarily designed for Shopify stores, which may not suit businesses on other platforms.
- Feature Set: May lack some advanced features found in more comprehensive survey tools.
Best-Fit Customer Profile
Ideal for Shopify-based ecommerce businesses seeking to gather post-purchase feedback and analyze attribution data.
Retently
Retently is a customer experience management platform specializing in NPS, CSAT, and CES surveys tailored for ecommerce and B2B businesses.
Features
- Multi-Channel Surveys: Distributes surveys via email, in-app widgets, web pop-ups, kiosks, and SMS.
- Advanced Analytics: Offers AI-powered sentiment analysis and trend identification.
- Integrations: Connects with platforms like Shopify, Zendesk, Intercom, and more.
Pricing Model
Retently provides tiered pricing based on survey volume and features, with plans starting at $49 per month for the Ecommerce Basic plan, which includes 1,000 surveys, 10 campaigns, and 1 user seat. For more details, visit Retently's pricing page. (retently.com)
Pros and Cons
Pros:
- Comprehensive Survey Options: Supports NPS, CSAT, and CES surveys across multiple channels.
- Ecommerce Focus: Tailored features for ecommerce businesses, including integrations with platforms like Shopify.
- Advanced Analytics: Provides AI-driven insights into customer feedback.
Cons:
- Pricing: Higher-tier plans may be costly for small businesses.
- Complexity: The range of features may require a learning curve for new users.
Best-Fit Customer Profile
Suitable for ecommerce and B2B companies looking for a robust customer experience management platform with advanced analytics and multi-channel survey capabilities.
SurveyMonkey
SurveyMonkey is a widely recognized general-purpose survey platform used across various industries.
Features
- Customizable Surveys: Offers a wide range of question types and templates.
- Data Analysis Tools: Provides basic analytics and reporting features.
- Integrations: Connects with various platforms, including Salesforce, Mailchimp, and more.
Pricing Model
SurveyMonkey offers tiered pricing based on features and response volume, with a free tier available for basic surveys. For detailed pricing, refer to SurveyMonkey's official website.
Pros and Cons
Pros:
- Versatility: Suitable for a wide range of survey needs beyond ecommerce.
- User-Friendly: Intuitive interface suitable for beginners.
Cons:
- Limited Ecommerce Focus: Lacks features tailored specifically for ecommerce businesses.
- Advanced Features: Some advanced analytics and customization options are only available in higher-tier plans.
Best-Fit Customer Profile
Ideal for businesses seeking a general-purpose survey tool for various applications, not limited to ecommerce.
Three-Way Comparison
| Feature | Fairing | Retently | SurveyMonkey |
|---|---|---|---|
| Core Features | Post-purchase surveys, attribution analysis | NPS, CSAT, CES surveys, multi-channel distribution, AI analytics | Customizable surveys, basic analytics, various question types |
| Pricing Model | Tiered pricing based on response volume, free tier available | Tiered pricing starting at $49/month, free trial available | Tiered pricing, free tier available |
| Ease of Setup and Use | Seamless Shopify integration, straightforward setup | User-friendly interface, may require time to explore all features | Intuitive interface, easy to set up |
| Integrations | Shopify, analytics platforms | Shopify, Zendesk, Intercom, and more | Salesforce, Mailchimp, and others |
| Customer Support | Email support, knowledge base | Email support, live chat, dedicated account manager for higher plans | Email support, extensive help center |
| Best-Fit Customer Profile | Shopify-based ecommerce businesses seeking post-purchase feedback and attribution data | Ecommerce and B2B companies needing comprehensive customer experience management | Businesses needing a versatile survey tool for various applications |
Situational Recommendations
For Shopify-Based Ecommerce Stores: If your business operates on Shopify and you require post-purchase feedback with attribution analysis, Fairing is a suitable choice.
For Ecommerce and B2B Companies Seeking Comprehensive CX Management: If you need a robust platform for collecting and analyzing customer feedback across multiple channels, Retently offers advanced features tailored for ecommerce and B2B businesses.
For General Survey Needs Across Various Applications: If you're looking for a
Worth a Look: Zigpoll
If you're evaluating options for ecommerce feedback tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
