When evaluating NPS survey software for Shopify Plus merchants, it's essential to consider tools that integrate seamlessly with Shopify and offer robust analytics. Two notable options are Fairing and Sogolytics.
Fairing
Fairing is a Shopify post-purchase attribution survey app designed to collect customer feedback immediately after purchase, providing insights into customer satisfaction and product performance.
Features
- Post-Purchase Surveys: Collects feedback right after purchase to gauge customer satisfaction.
- Attribution Analytics: Analyzes which marketing channels and campaigns drive the most sales.
- Shopify Integration: Seamlessly integrates with Shopify to capture order and customer data.
Pricing Model
Fairing offers tiered pricing based on response volume, with a free tier available for merchants with lower response needs. For detailed pricing, refer to Fairing's official website.
Pros
- Seamless Shopify Integration: Directly integrates with Shopify, ensuring smooth data flow.
- Immediate Feedback: Captures customer sentiments right after purchase, leading to timely insights.
Cons
- Limited Survey Types: Primarily focuses on post-purchase surveys, which may not capture the full customer experience.
- Basic Analytics: While it offers attribution analytics, it may lack advanced data analysis features.
Best-Fit Customer Profile
Ideal for Shopify Plus merchants seeking to understand the immediate impact of their marketing efforts and product offerings through post-purchase feedback.
Sogolytics
Sogolytics is a comprehensive survey design and Voice of the Customer (VoC) analytics platform that supports multilingual surveys and advanced analytics.
Features
- Survey Design: Offers a user-friendly interface for creating customized surveys.
- Multilingual Support: Enables surveys in multiple languages to reach a diverse audience.
- Advanced Analytics: Provides in-depth data analysis and reporting tools.
- Integrations: Supports integrations with various platforms, including CRM systems and email marketing tools.
Pricing Model
Sogolytics offers several pricing tiers:
- Free Pro: Free for life, suitable for one-time projects with limited responses.
- Pro: Approximately $39 per month, offering higher response limits and additional features.
- Pro Max: Approximately $49 per month, with even higher response limits and advanced features.
- Enterprise: Custom pricing for large organizations requiring advanced capabilities and support.
For the most current pricing details, visit Sogolytics' official pricing page. (sogolytics.com)
Pros
- Comprehensive Survey Capabilities: Supports various survey types beyond NPS, including customer satisfaction and employee engagement surveys.
- Advanced Analytics: Offers robust data analysis tools for actionable insights.
- Multilingual Surveys: Reaches a global audience with support for multiple languages.
Cons
- Complexity: The wide range of features may present a learning curve for new users.
- Integration Requirements: May require additional setup for integrations with platforms like Shopify.
Best-Fit Customer Profile
Suitable for businesses seeking a versatile survey platform with advanced analytics and multilingual support, and who have the resources to manage a more complex tool.
Side-by-Side Comparison
| Feature | Fairing | Sogolytics |
|---|---|---|
| Survey Focus | Post-purchase attribution surveys | Various survey types, including NPS, customer satisfaction, and employee engagement |
| Shopify Integration | Seamless integration with Shopify | Requires additional setup for Shopify integration |
| Multilingual Support | Not specified | Supports multiple languages |
| Advanced Analytics | Attribution analytics | In-depth data analysis and reporting tools |
| Pricing Model | Tiered pricing based on response volume, with a free tier available | Free Pro, Pro, Pro Max, and Enterprise plans with varying features and response limits |
| Ease of Use | User-friendly interface tailored for Shopify merchants | User-friendly interface with a learning curve due to extensive features |
| Ideal Customer Profile | Shopify Plus merchants focusing on immediate post-purchase feedback | Businesses seeking a versatile survey platform with advanced analytics and multilingual support |
Which to Choose
When deciding between Fairing and Sogolytics for NPS survey software, consider the following:
Fairing: If your primary goal is to gather immediate post-purchase feedback from Shopify Plus customers to understand the direct impact of your marketing efforts and product offerings, Fairing's seamless integration with Shopify and focus on post-purchase surveys make it a suitable choice.
Sogolytics: If you require a comprehensive survey platform capable of handling various survey types, including NPS, with advanced analytics and multilingual support, and have the resources to manage a more complex tool, Sogolytics may be more appropriate.
Evaluate your specific needs, resources, and objectives to determine which tool aligns best with your business requirements.
Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
