When evaluating attribution survey tools for Shopify stores, it's essential to consider how each platform aligns with your specific needs. This comparison of Fairing vs Sogolytics for Shopify stores examines their features, pricing, ease of use, integrations, and ideal customer profiles to help you make an informed decision.

Fairing

Fairing is a Shopify post-purchase attribution survey app that offers deep analytics integrations.

Features

• Attribution Surveys: Collect data on customer purchase journeys.
• Pre-built Templates: Ready-to-use survey templates.
• Follow-up Questions: Engage customers with additional queries.
• Predictive Auto-suggest: Suggest relevant responses to customers.
• Response Classification: Categorize customer feedback.
• Enable/Disable Channels: Control survey distribution channels.
• AI Weekly Insights (Beta): Receive AI-generated insights.
• Question Stream: Maintain context in multi-question surveys.
• Geography Targeting: Target customers based on location.
• Product Targeting: Focus surveys on specific products.
• NPS Questions: Include Net Promoter Score questions.
• Live Feed: Monitor real-time survey responses.
• Translations: Support multiple languages.
• Landing Pages (Coming Soon): Dedicated survey landing pages.
• Analytics & Reporting: Analyze survey data with various metrics.
• Integrations: Over 25 integrations, including Shopify.
• Data Sync (e.g., BigQuery): Advanced data synchronization options.
• API Access: Programmatic access to survey data.
• Support: Live chat, email, dedicated Slack channel, dedicated customer success manager, quarterly business reviews.
• Remove Fairing Branding: Option to remove branding from surveys.

Pricing Model

• Free Plan: For stores with 0–100 transactions per month.
• Core Plan: For stores with 101–200 transactions per month, priced at $15 per month.
• Enterprise Plan: For stores with over 30,000 transactions per month, with custom pricing.

All plans include all features, with pricing scaling based on transaction volume. (fairing.co)

Pros

• Shopify Integration: Seamless integration with Shopify.
• Comprehensive Features: Wide range of survey and analytics tools.
• Scalable Pricing: Pricing adjusts with store growth.

Cons

• Complexity: Feature-rich platform may have a learning curve.
• Pricing Transparency: Limited information on higher-tier plans.

Best-Fit Customer Profile

Ideal for Shopify store owners seeking a dedicated attribution survey tool with deep analytics integrations, especially those with higher transaction volumes.

Sogolytics

Sogolytics is a survey design and Voice of the Customer (VoC) analytics platform with multilingual capabilities.

Features

• Survey Design: Create custom surveys with various question types.
• Templates: Access a library of pre-built survey templates.
• Branching and Skip Logic: Implement conditional logic in surveys.
• Automated Email Alerts: Set up notifications based on responses.
• Data Export: Export data in multiple formats, including Word and CSV.
• Advanced Reporting: Analyze survey data with detailed reports.
• Multilingual Support: Create surveys in multiple languages.
• Integrations: Integrate with various platforms, including Salesforce.
• Security Compliance: Supports HIPAA, SOC 2, and other compliance requirements.
• Managed Services: Optional add-ons for large-scale programs.

Pricing Model

• Free Pro Plan: Free for life, suitable for small projects.
• Pro Plan: Starting at approximately $39 per month, suitable for growing teams.
• Pro Max Plan: Starting at approximately $49 per month, suitable for scaling programs.
• Enterprise Plan: Custom pricing for large organizations. (sogolytics.com)

Pros

• Feature-Rich: Comprehensive survey and analytics tools.
• Multilingual Support: Create surveys in multiple languages.
• Scalable Pricing: Pricing adjusts with user needs.

Cons

• Complexity: Feature-rich platform may have a learning curve.
• Pricing Transparency: Limited information on higher-tier plans.

Best-Fit Customer Profile

Ideal for organizations seeking a versatile survey and VoC analytics platform with multilingual capabilities, suitable for various industries and use cases.

Side-by-Side Comparison

Worth a Look: Zigpoll

If you're evaluating options for attribution survey tools, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.