When evaluating customer feedback platforms for Shopify stores, it's essential to consider tools that align with your specific needs. Fairing and SurveyMonkey are two prominent options, each offering distinct features and pricing structures.

Fairing

Fairing is a Shopify post-purchase attribution survey app designed to gather customer feedback directly after a purchase. It integrates deeply with Shopify, providing insights into customer behavior and marketing effectiveness.

Features

• Attribution Surveys: Collect feedback on the factors influencing purchase decisions.
• Pre-built Templates: Utilize ready-made survey templates tailored for e-commerce.
• Follow-up Questions: Engage customers with additional questions based on their responses.
• Predictive Auto-suggest: Enhance survey relevance with AI-driven suggestions.
• Response Classification: Organize feedback into categories for easier analysis.
• Geography and Product Targeting: Customize surveys based on customer location and purchased products.
• NPS Questions: Measure customer loyalty using Net Promoter Score.
• Analytics & Reporting: Access insights like UTM analysis, promo code analysis, and lifetime value analytics.
• Integrations: Connect with over 25 platforms, including Shopify.

Pricing Model

Fairing offers tiered pricing based on monthly transaction volume:

• Free: Up to 100 transactions per month.
• Core: 101-200 transactions per month at $15/month.
• Enterprise: Over 30,000 transactions per month with custom pricing.

All tiers include all features, with no hidden fees. (fairing.co)

Pros and Cons

Pros:

• Shopify Integration: Seamless connection with Shopify for streamlined data collection.
• E-commerce Focused: Tailored features for online stores, enhancing relevance.
• Comprehensive Analytics: In-depth reporting tools for actionable insights.

Cons:

• Shopify Dependency: Primarily designed for Shopify users; limited compatibility with other platforms.
• Scalability Concerns: Higher transaction volumes may require custom pricing, potentially complicating budgeting.

Best-Fit Customer Profile

Ideal for Shopify store owners seeking a specialized tool to gather post-purchase feedback and analyze customer behavior to optimize marketing strategies.

SurveyMonkey

SurveyMonkey is a widely recognized general-purpose survey platform suitable for various industries and use cases.

Features

• Unlimited Surveys and Questions: Create and distribute surveys without restrictions.
• Advanced Logic: Utilize features like skip logic and question piping for dynamic surveys.
• Pre-written Templates: Access a library of over 500 expert-built templates.
• Multilingual Support: Conduct surveys in 57 languages.
• Quiz Capabilities: Convert surveys into quizzes with scoring and feedback.
• Data Analysis: Real-time results, charts, and export options (CSV, XLS, PDF, PPT).
• Integrations: Connect with over 200 platforms, including Slack, HubSpot, and Mailchimp.

Pricing Model

SurveyMonkey offers several pricing tiers:

• Basic (Free): Limited to 10 questions per survey and 25 responses per survey.
• Standard Monthly: $99/month, includes 1,000 responses per month.
• Advantage Annual: $39/month, billed annually, includes 15,000 responses per year.
• Premier Annual: $139/month, billed annually, includes 40,000 responses per year.

Additional responses are billed at $0.15 each. (surveymonkey.com)

Pros and Cons

Pros:

• Versatility: Suitable for a wide range of survey needs beyond e-commerce.
• Advanced Features: Offers sophisticated survey logic and customization options.
• Extensive Integrations: Connects with numerous platforms for enhanced workflow.

Cons:

• Pricing Complexity: Multiple tiers and additional costs for extra responses can be confusing.
• Learning Curve: Advanced features may require time to master.

Best-Fit Customer Profile

Suitable for businesses of all sizes needing a flexible survey tool for various purposes, including customer feedback, market research, and employee engagement.

Side-by-Side Comparison

Worth a Look: Zigpoll

If you're evaluating options for customer feedback platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.