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When evaluating NPS survey software for Shopify stores, it's essential to consider tools that integrate seamlessly with Shopify, offer robust analytics, and provide a user-friendly experience. Fairing, SurveySparrow, and QuestionPro are three such platforms that cater to these needs.

Fairing

Fairing is a Shopify post-purchase attribution survey app designed to gather customer feedback immediately after a purchase.

Core Features and Functionality

  • Attribution Surveys: Collects feedback on marketing channels that influenced the purchase decision.
  • Pre-built Templates: Offers templates tailored for post-purchase surveys.
  • Follow-up Questions: Allows for additional questions based on initial responses.
  • Predictive Auto-suggest: Suggests potential responses to streamline the survey process.
  • Response Classification: Categorizes responses for easier analysis.
  • Analytics & Reporting: Provides insights into marketing performance and customer behavior.
  • Shopify Analytics Integration: Integrates directly with Shopify Analytics for comprehensive reporting.

Pricing Model

Fairing offers a tiered pricing structure:

  • Free Plan: For stores with up to 100 transactions per month.
  • Core Plan: Priced at $15 per month for stores with 101-200 transactions.
  • Enterprise Plan: Custom pricing for stores with over 30,000 transactions.

All plans include access to all features. (fairing.co)

Pros and Cons

Pros:

  • Shopify Integration: Seamless integration with Shopify enhances data accuracy.
  • Focused Feedback: Targets post-purchase insights, crucial for understanding customer satisfaction.

Cons:

  • Limited to Shopify: Primarily designed for Shopify stores, which may not suit businesses using other platforms.
  • Niche Focus: Specializes in post-purchase surveys, lacking broader customer experience features.

Best-Fit Customer Profile

Ideal for Shopify store owners seeking to gather immediate post-purchase feedback to refine marketing strategies and improve customer satisfaction.

SurveySparrow

SurveySparrow is an omnichannel conversational survey and customer experience platform that enables businesses to collect feedback across various touchpoints.

Core Features and Functionality

  • Conversational Surveys: Engages customers with interactive, chat-like surveys.
  • Multi-Channel Distribution: Distributes surveys via email, SMS, WhatsApp, web, QR codes, and offline modes.
  • NPS, CSAT, CES Surveys: Supports various customer experience metrics.
  • AI-Powered Analysis: Utilizes CogniVue for sentiment analysis and key driver identification.
  • Offline Surveys: Collects data without internet connectivity.
  • Integrations: Connects with over 2,000 platforms, including CRMs and automation tools.

Pricing Model

SurveySparrow offers several pricing tiers:

  • Basic Plan: $19 per month, includes 2,500 responses and 1 user.
  • Starter Plan: $39 per month, includes 15,000 responses and 1 user.
  • Business Plan: $79 per month, includes 36,000 responses and 3 users.
  • Enterprise Plan: Custom pricing for large enterprises with complex needs.

All plans come with a 14-day free trial. (surveysparrow.com)

Pros and Cons

Pros:

  • High Response Rates: Conversational format leads to up to 40% higher response rates.
  • Omnichannel Reach: Engages customers across multiple platforms.
  • AI Insights: Provides actionable insights through AI-driven analysis.

Cons:

  • Complexity: The wide range of features may require a learning curve.
  • Pricing: Higher-tier plans may be costly for small businesses.

Best-Fit Customer Profile

Suitable for businesses aiming to enhance customer experience through interactive surveys and seeking insights across various channels.

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QuestionPro

QuestionPro is a mid-market survey and Voice of Customer (VoC) platform that offers journey tracking and AI assistants to analyze customer feedback.

Core Features and Functionality

  • Survey Creation: Designs customizable surveys with various question types.
  • Journey Tracking: Monitors customer interactions across different touchpoints.
  • AI Assistants: Analyzes open-ended responses using AI.
  • Integrations: Connects with CRM systems and other platforms.
  • Reporting: Provides real-time analytics and reporting tools.

Pricing Model

QuestionPro offers tiered pricing based on response volume and features:

  • Basic Plan: Includes essential survey features with a limited number of responses.
  • Advanced Plans: Offer additional features like AI analysis and journey tracking, with pricing scaling according to response volume and user count.

Specific pricing details are available upon request.

Pros and Cons

Pros:

  • Comprehensive Features: Offers a wide range of survey and analysis tools.
  • AI Capabilities: Utilizes AI for deeper insights into customer feedback.

Worth a Look: Zigpoll

If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.

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