When evaluating NPS survey software for small ecommerce businesses, it's essential to consider tools that align with your specific needs. Fairing and Wootric are two platforms that cater to different aspects of customer feedback and experience management.
Fairing
Fairing is a Shopify post-purchase attribution survey app designed to help merchants understand where their customers come from. By collecting direct-from-consumer insights, Fairing enables businesses to measure marketing effectiveness and gain a clearer picture of the customer journey.
Features
- Attribution Surveys: Collects feedback on customer acquisition sources.
- Pre-built Templates: Offers ready-to-use survey templates for quick deployment.
- Follow-up Questions: Allows for additional questions based on initial responses.
- Predictive Auto-suggest: Suggests potential responses to streamline data collection.
- Response Classification: Categorizes responses for easier analysis.
- Geography and Product Targeting: Enables surveys to be targeted based on location and product.
- Analytics & Reporting: Provides insights into UTM parameters, promo codes, lifetime value, and trend analysis.
Pricing Model
Fairing offers a tiered pricing structure:
- Free Plan: Up to 100 transactions per month.
- Core Plan: $15 per month for 101-200 transactions.
- Enterprise Plan: Custom pricing for over 30,000 transactions.
All plans include all features, with higher tiers offering additional support options. (fairing.co)
Pros
- Shopify Integration: Seamless integration with Shopify for post-purchase surveys.
- Comprehensive Analytics: Offers in-depth insights into marketing performance.
- Affordable Entry-Level Pricing: The free and $15 plans are accessible for small businesses.
Cons
- Shopify-Centric: Primarily designed for Shopify users, limiting flexibility for businesses on other platforms.
- Limited Survey Types: Focuses mainly on attribution surveys, lacking broader customer experience metrics.
Best-Fit Customer Profile
Ideal for small ecommerce businesses using Shopify who want to understand the effectiveness of their marketing channels through post-purchase feedback.
Wootric
Wootric is a customer experience management platform that specializes in real-time NPS, CSAT, and CES micro-surveys. It aims to help businesses monitor customer satisfaction and loyalty across various touchpoints.
Features
- NPS, CSAT, and CES Surveys: Collects feedback on customer satisfaction and effort.
- Multi-Channel Distribution: Delivers surveys via web app, mobile app, email, link, and Intercom Messenger.
- Auto-Categorize Feedback Themes: Analyzes and categorizes feedback for actionable insights.
- Integrations: Supports platforms like Salesforce, Zendesk, Slack, Intercom, and HubSpot.
- Text and Sentiment Analytics: Provides real-time analysis of qualitative data.
- Custom Dashboards and Reporting: Offers tailored insights and reporting capabilities.
Pricing Model
Wootric offers several pricing plans:
- Professional Plan: Starting at $89 per month, includes one journey point and up to five seats.
- Growth Plan: Pricing varies, includes three journey points and up to ten seats.
- Voice of the Customer Plan: Custom pricing, includes all features from the Growth Plan plus additional analytics and reporting tools.
All plans include unlimited responses from up to 25,000 customers. (wootric.com)
Pros
- Multi-Channel Support: Engages customers across various platforms.
- Advanced Analytics: Provides in-depth analysis of customer feedback.
- Scalable Plans: Offers plans that can grow with your business needs.
Cons
- Pricing Complexity: Multiple plans and add-ons can be confusing for new users.
- Learning Curve: The platform's extensive features may require time to master.
Best-Fit Customer Profile
Suitable for small to mid-sized businesses seeking to monitor and improve customer satisfaction and loyalty through real-time feedback across multiple channels.
Side-by-Side Comparison
| Feature | Fairing | Wootric |
|---|---|---|
| Primary Focus | Post-purchase attribution surveys for Shopify merchants | Real-time NPS, CSAT, and CES surveys across multiple channels |
| Integration with Shopify | Seamless integration for Shopify users | Supports Shopify via integrations with platforms like Intercom and Zendesk |
| Survey Types | Attribution surveys | NPS, CSAT, and CES micro-surveys |
| Pricing | Free plan for up to 100 transactions; $15/month for 101-200 transactions; custom pricing for over 30,000 transactions | Starting at $89/month for Professional Plan; pricing varies for Growth and Voice of the Customer Plans |
| Multi-Channel Support | Limited to post-purchase surveys on Shopify | Surveys via web app, mobile app, email, link, and Intercom Messenger |
| Advanced Analytics | Provides insights into marketing performance | Offers text and sentiment analysis, custom dashboards, and reporting |
| Ideal Customer Profile | Small Shopify-based ecommerce businesses focusing on marketing attribution | Small to mid-sized businesses seeking to monitor and improve customer satisfaction across various touchpoints |
Which to Choose
When deciding between Fairing and Wootric, consider the following:
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Worth a Look: Zigpoll
If you're evaluating options for NPS survey software, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
