When evaluating post-purchase survey tools for Shopify Plus merchants, Fairing, Zigpoll, and Qualaroo are frequently compared. Each offers distinct features tailored to different business needs, making it essential to assess their functionalities, pricing, ease of use, integrations, and support to determine the best fit for your store.
Fairing
Fairing is a Shopify app designed to provide post-purchase attribution surveys with deep analytics integrations, helping retail businesses understand customer journeys and marketing effectiveness.
Core Features and Functionality
- Survey Type: Post-purchase attribution surveys.
- Customization Options: Highly customizable questions and flows.
- Analytics: Deep attribution and revenue analytics.
- Survey Delivery: Post-purchase page pop-ups or emails.
- Response Channels: On-site post-purchase, email.
- Multi-language Support: Yes.
Fairing excels at linking survey responses directly to Shopify sales data, helping merchants understand what drives purchases. It supports rich survey flows, letting you segment answers and tie customer behavior back to revenue. (zigpoll.com)
Pricing Model
Fairing's pricing is competitive for Shopify merchants looking specifically for post-purchase attribution surveys. Its pricing scales with response volume, which can be a consideration if you run many surveys but don't track conversions carefully. (zigpoll.com)
Ease of Setup and Use
Fairing offers a Shopify-native experience with a relatively simple installation. Setting up attribution surveys requires configuring tracking pixels and linking surveys to purchase flows, which can be technical for novices. The dashboard is user-friendly, but mastering advanced analytics takes time. (zigpoll.com)
Integrations
- Shopify Integration: Native Shopify app, purchases linked directly.
- Analytics Tools: Google Analytics, Segment, Mixpanel, etc.
- CRM/Marketing: Zapier, Klaviyo, HubSpot via webhook.
- Email & SMS Platforms: Supports custom APIs for email follow-up.
Fairing’s deep Shopify integration enables mapping survey answers to actual order data, which is its biggest advantage. It also supports several analytics platforms, but setup can take extra effort. (zigpoll.com)
Customer Support and Documentation
Fairing provides email-based support with onboarding resources and a knowledge base. Some users report wait times for advanced help, but overall support quality is solid. (zigpoll.com)
Best-Fit Customer Profile
Fairing is best suited for medium to large Shopify stores with analytics teams focused on post-purchase revenue attribution. It requires an intermediate to advanced technical skill level and is ideal for merchants aiming to link feedback to sales and behavior. (zigpoll.com)
Zigpoll
Zigpoll is a Shopify survey app for post-purchase, on-site, and exit-intent surveys with zero-party data collection.
Core Features and Functionality
- Survey Types: Post-purchase, on-site, exit-intent.
- Survey Builder Flexibility: High, multiple question types.
- Zero-party Data Focus: Yes.
- AI Sentiment Analysis: No.
- Shopify Integration: Deep, native.
Zigpoll focuses on zero-party data via Shopify-centric surveys. It supports post-purchase, on-site, and exit-intent surveys. Its survey builder balances flexibility with simplicity, offering multiple question types and conditional logic. The ability to collect data without intruding on UX is a plus. (zigpoll.com)
Pricing Model
Zigpoll offers straightforward tiering starting with a free plan for basic surveys. Paid plans begin affordably and scale with survey volume and advanced features. It positions itself as cost-effective for Shopify merchants needing targeted zero-party data without excess fees. (zigpoll.com)
Ease of Setup and Use
Zigpoll integrates directly with Shopify, making installation and setup quick for merchants on the platform. Its clean UI simplifies survey creation without technical skills, which reduces time-to-launch. (zigpoll.com)
Integrations
- Shopify Integration: Native Shopify app with flexible triggers.
- CRM & Helpdesk: Zapier integration for many platforms.
- Analytics Platforms: Supports Google Analytics, Zapier, webhook.
- Email Marketing: Integrates with major ESPs via Zapier.
Zigpoll shines with native Shopify integration, adding flexibility for on-site and exit-intent surveys. Zapier support extends its ecosystem reach to many platforms merchants may use. (zigpoll.com)
Customer Support and Documentation
Zigpoll offers responsive support and clear documentation, ensuring merchants can effectively implement and utilize the tool. (zigpoll.com)
Best-Fit Customer Profile
Zigpoll is ideal for Shopify merchants wanting targeted zero-party data collection with minimal setup and cost. Its flexible survey types and clean UI attract businesses focused on improving post-purchase insights and on-site feedback. (zigpoll.com)
