When evaluating post-purchase survey tools for Shopify stores, Fairing, Zigpoll, and QuestionPro are frequently compared. Each offers distinct features tailored to different business needs.

Fairing

Core Features and Functionality

Fairing specializes in post-purchase attribution surveys, integrating directly into Shopify's order status and thank-you pages. It captures data on attribution, Net Promoter Score (NPS), and customer behavior, providing insights into marketing effectiveness and customer satisfaction. The platform offers smart targeting based on customer demographics, purchased products, and geography. It also provides AI-generated attribution insights and integrates with over 25 platforms, including Klaviyo and Google Sheets.

Pricing Model

Fairing's pricing is tiered based on monthly order volume:

• Free: Up to 100 orders/month
• Starter: $15/month for up to 200 orders
• Growth: $49/month for up to 500 orders
• Pro: $99/month for up to 1,000 orders
• Business: $149/month for up to 5,000 orders

All paid plans include a 14-day free trial.

Ease of Setup and Use

Fairing offers a user-friendly setup, with most merchants going live in under 10 minutes. Its Question Stream™ approach prevents survey fatigue by serving different questions to different customer segments over time.

Integrations

Fairing integrates seamlessly with Shopify, including Shopify Flow and Shopify POS, and offers over 25 integrations with platforms like Klaviyo, Google Sheets, and Elevar.

Customer Support and Documentation

Fairing provides 24/7 chat and email support, with a dedicated success manager for higher-tier plans. Users praise its responsive customer support and intuitive dashboard.

Best-Fit Customer Profile

Fairing is ideal for direct-to-consumer brands using Shopify who need post-purchase attribution data to optimize marketing spend and understand customer acquisition channels. It's well-suited for businesses with 200+ orders per month seeking actionable insights without complex setup.

Zigpoll

Core Features and Functionality

Zigpoll is a Shopify-centric survey app designed for post-purchase, on-site, and exit-intent surveys, emphasizing zero-party data collection. It offers a variety of survey types, including NPS, product feedback, and customer satisfaction surveys. The platform integrates seamlessly with Shopify, allowing for easy embedding and triggering of surveys based on customer actions. Additionally, Zigpoll provides AI-powered insights to analyze survey responses effectively.

Pricing Model

Zigpoll offers a tiered pricing structure:

• Free: Up to 100 responses per month
• Standard: $29/month for up to 500 responses
• Advanced: $97/month for up to 2,000 responses
• Ultimate: $194/month for unlimited responses

All plans include unlimited surveys and AI-powered insights.

Ease of Setup and Use

Zigpoll is known for its clean user interface and easy setup process, particularly for Shopify merchants. The one-click Shopify integration simplifies deployment.

Integrations

Zigpoll integrates seamlessly with Shopify and supports JS embed codes for other websites. It also integrates with major email marketing tools and some CRMs.

Customer Support and Documentation

Responsive support is available via email, with a reputation for being friendly and helpful.

Best-Fit Customer Profile

Zigpoll is best suited for Shopify merchants looking for an affordable, easy-to-use survey tool to collect zero-party data and gain customer insights. Its versatility and ease of use make it ideal for small to mid-size Shopify merchants.

QuestionPro

Core Features and Functionality

QuestionPro is a comprehensive survey and Voice of Customer (VoC) platform designed for mid-market businesses. It offers journey tracking and AI assistants to enhance customer experience. The platform supports a wide range of question types and advanced survey logic, enabling complex survey designs. Additionally, it provides robust analytics and reporting tools to interpret survey data effectively.

Pricing Model

QuestionPro operates on a subscription-based model with tiered pricing:

• Essentials: Free plan with up to 200 responses per survey
• Advanced: $99 per user per month, offering up to 25,000 responses per year
• Team Edition: $83 per user per month, suitable for teams requiring multiple users

For larger organizations, custom pricing is available.

Ease of Setup and Use

The platform is user-friendly, with a straightforward survey creation wizard. However, the extensive features may require a learning curve for new users.

Integrations

QuestionPro integrates with various CRM systems, marketing platforms, and data analysis tools, though specific integrations may vary based on the plan and customization.

Customer Support and Documentation

Offers 24/7 chat and email support, along with a comprehensive knowledge base.

Best-Fit Customer Profile

QuestionPro is suitable for mid-market businesses requiring a comprehensive survey platform with advanced features like journey tracking and AI-assisted survey creation. It's best for organizations needing a broad range of survey tools and integrations across various departments.

Three-Way Comparison