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Fairing and Zonka Feedback are post-purchase survey tools designed to help businesses gather and analyze customer feedback. Fairing focuses on Shopify post-purchase attribution surveys with deep analytics integrations, while Zonka Feedback offers multi-channel customer feedback through website survey widgets.

Fairing

Features

  • Attribution Surveys: Collect data on customer purchase origins.
  • Pre-built Templates: Ready-to-use survey templates.
  • Follow-up Questions: Engage customers with additional queries.
  • Predictive Auto-suggest: Suggest responses based on previous answers.
  • Response Classification: Categorize survey responses.
  • Analytics & Reporting: UTM, promo code, LTV, and trend analysis.
  • Integrations: Over 25 integrations, including Shopify.
  • Data Sync: Sync data with platforms like BigQuery.
  • API Access: Programmatic access to survey data.

Pricing Model

  • Free: Up to 100 transactions/month.
  • Core: $15/month for 101-200 transactions.
  • Enterprise: Custom pricing for over 30,000 transactions.

Pricing tiers are based on monthly transaction volume. (fairing.co)

Pros

  • Tailored for Shopify users.
  • Comprehensive analytics.
  • Predictive features enhance data quality.

Cons

  • Limited to Shopify; not suitable for other platforms.
  • Higher tiers may be costly for small businesses.

Best-Fit Customer Profile

Ideal for Shopify merchants seeking in-depth post-purchase insights to optimize marketing strategies.

Zonka Feedback

Features

  • Multi-Channel Surveys: Collect feedback via email, SMS, WhatsApp, kiosks, web, in-app, and offline.
  • NPS, CSAT, CES: Measure customer satisfaction metrics.
  • Online Reputation Management: Monitor and manage brand reputation.
  • Advanced Targeting & Segmentation: Customize surveys for specific audiences.
  • Customizable & Multilingual Surveys: Tailor surveys to various languages and styles.
  • Real-Time Dashboards & Alerts: Monitor feedback in real-time.
  • Case Management & Workflows: Manage feedback responses and actions.
  • CX Automation & Workflows: Automate customer experience processes.
  • Location & Agent-Based CX Management: Analyze feedback by location and agent.
  • Contact & User Journey Tracking: Understand customer interactions.
  • Integrations: Over 20 premium integrations, including CRMs and helpdesks.

Pricing Model

  • Feedback Management: $199/month.
  • AI Feedback Intelligence: $999/month.

Pricing is based on subscription plans with no free version or trial. (capterra.com)

Pros

  • Supports multiple feedback channels.
  • Advanced analytics and AI insights.
  • Suitable for diverse industries.

Cons

  • No free tier or trial period.
  • Pricing may be high for small businesses.

Best-Fit Customer Profile

Suitable for businesses across various industries needing multi-channel feedback collection and advanced analytics.

Know exactly where your customers come from.Add a post-purchase survey and capture true attribution on every order.
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Side-by-Side Comparison

Feature Fairing Zonka Feedback
Target Audience Shopify merchants Businesses across various industries
Survey Channels Post-purchase surveys on Shopify Email, SMS, WhatsApp, kiosks, web, in-app, offline
Key Metrics Attribution surveys NPS, CSAT, CES
Integrations Over 25, including Shopify Over 20, including CRMs and helpdesks
Pricing Free for up to 100 transactions; $15/month for 101-200; custom for over 30,000 $199/month for Feedback Management; $999/month for AI Feedback Intelligence
Free Trial Yes No
Free Version Yes No
Ease of Use User-friendly for Shopify users User-friendly with multi-channel support
Customer Support Live chat, email, dedicated Slack channel, dedicated CSM, quarterly business reviews Email and chat support
Best-Fit Customer Profile Shopify merchants seeking in-depth post-purchase insights Businesses needing multi-channel feedback collection and advanced analytics

Which to Choose

  • Choose Fairing if:

    • You operate a Shopify store and need detailed post-purchase attribution insights.
    • You prefer a tool with a free tier to start collecting feedback.

  • Choose Zonka Feedback if:

    • You require multi-channel feedback collection across various platforms.
    • You need advanced analytics and AI-driven insights to inform customer experience strategies.

Worth a Look: Zigpoll

If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look.

Start collecting feedback in 5 minutes.

Try our no-code surveys that visitors actually answer.
Get started free See Examples

Questions or Feedback?

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