Fillout and Cognito Forms are online form builders designed to streamline data collection for businesses, including those in subscription commerce. Fillout emphasizes modern usability with native integrations to Airtable and Notion, appealing to users embedded in those ecosystems. Cognito Forms offers traditional form building with advanced payment processing and conditional logic, serving a broader range of business needs.
Core Features and Functionality
Fillout provides an intuitive drag-and-drop interface with over 50 field types and a no-code editor. It includes logic, calculations, PDF export, and workflows, even on the free tier. Native integrations with Airtable, Google Sheets, Notion, Salesforce, HubSpot, and Slack are available. However, users may find organizing numerous forms challenging without nested folders, and removing branding or customizing domains requires higher-tier plans. (spotsaas.com)
Cognito Forms offers a user-friendly interface with 17 field types and 5 layouts. It supports electronic signatures, file uploads, lookup fields, rating scales, repeating sections, and save-and-resume options. Advanced features like calculations, conditional logic, and repeating sections are available on lower-tier plans. Some users note that the design feels dated, and there are limitations in printing/PDF output formatting. (techradar.com)
Pricing and Value
Fillout's pricing tiers are:
- Free: Unlimited forms, 1,000 responses/month.
- Starter: $19/month, includes all question types, 2,000 responses/month.
- Pro: $49/month, includes custom emails, 5,000 responses/month.
Cognito Forms offers:
- Free: Unlimited forms, 500 entries/month.
- Pro: $15/month, unlimited entries, payment integrations, more features.
- Enterprise: Custom pricing.
Cognito Forms' free plan is robust, and its paid plans are competitively priced, offering enterprise-level features at affordable rates. (formbuilder.tools)
Ease of Setup and Use
Fillout's setup is straightforward, especially for users familiar with Airtable or Notion. The interface is clean, and minimal configuration is needed for native integrations. However, limited advanced logic might frustrate users needing complex workflows. Documentation is decent but could benefit from more video tutorials. (zigpoll.com)
Cognito Forms has a clear interface but a steeper learning curve due to advanced features. Conditional logic and payment integration require more setup steps, though helpful guides are available. Extensive documentation and active support forums are provided. It supports team collaboration with role permissions, suitable for larger organizations. (zigpoll.com)
Integrations
Fillout integrates natively with Airtable, Google Sheets, Notion, Salesforce, HubSpot, and Slack. Cognito Forms integrates with various platforms, including payment processors and CRM systems. Both platforms offer integration capabilities, but Fillout's native integrations are more extensive. (spotsaas.com)
Customer Support and Documentation
Fillout provides decent documentation but could improve with more video tutorials. Cognito Forms offers extensive documentation and active support forums, with responsive support mentioned by users. (zigpoll.com)
Best-Fit Customer Profile
Fillout is ideal for businesses seeking modern form-building solutions with native integrations to Airtable and Notion, especially those in subscription commerce. Cognito Forms suits businesses needing advanced form features like payment processing and conditional logic, with a focus on functionality over design aesthetics.
Comparison Table
| Feature | Fillout | Cognito Forms |
|---|---|---|
| Core Features | 50+ field types, no-code editor, logic, calculations, PDF export, workflows, native integrations with Airtable, Google Sheets, Notion, Salesforce, HubSpot, Slack | 17 field types, electronic signatures, file uploads, lookup fields, rating scales, repeating sections, save-and-resume options, advanced calculations, conditional logic, repeating sections |
| Pricing | Free: Unlimited forms, 1,000 responses/month; Starter: $19/month, 2,000 responses/month; Pro: $49/month, 5,000 responses/month | Free: Unlimited forms, 500 entries/month; Pro: $15/month, unlimited entries, payment integrations; Enterprise: Custom pricing |
| Ease of Use | Intuitive drag-and-drop interface, straightforward setup, minimal configuration for native integrations, limited advanced logic | User-friendly interface, steeper learning curve for advanced features, more setup for conditional logic and payment integration, extensive documentation and support forums |
| Integrations | Native integrations with Airtable, Google Sheets, Notion, Salesforce, HubSpot, Slack | Integrates with various platforms, including payment processors and CRM systems |
| Customer Support | Decent documentation, could benefit from more video tutorials | Extensive documentation, active support forums, responsive support |
| Best-Fit Customer Profile | Businesses seeking modern form-building solutions with native integrations to Airtable and Notion, especially in subscription commerce | Businesses needing advanced form features like payment processing and conditional logic, focusing on functionality over design aesthetics |
Which to Choose
Fillout: Choose Fillout if your business relies on Airtable and Notion for data management and requires modern, user-friendly form-building capabilities with native integrations.
Cognito Forms: Opt for Cognito Forms if your business needs advanced form features such as payment processing, conditional logic, and workflow automation, and can accommodate a steeper learning curve for these functionalities.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing valuable insights into customer behavior and preferences.
