Fillout and Cognito Forms are form builders designed to streamline data collection for Shopify Plus merchants. Fillout emphasizes modern integrations with Airtable and Notion, while Cognito Forms offers robust payment processing and conditional logic capabilities.
Core Features and Functionality
Fillout provides a user-friendly interface with native integrations to Airtable and Notion, facilitating seamless data management. However, it lacks built-in payment processing and advanced conditional logic, which may limit its applicability for merchants requiring complex workflows.
Cognito Forms excels in handling complex forms with features like payment processing via Stripe, PayPal, and Square, as well as advanced conditional logic. These capabilities are beneficial for merchants needing intricate data collection processes. Nonetheless, the platform's interface can be less intuitive for users unfamiliar with such advanced features.
Pricing and Value
Fillout offers a free plan with basic features, while its paid plans start at $15 per month, providing additional functionalities and higher submission limits. This pricing structure is competitive for merchants with straightforward form requirements.
Cognito Forms also provides a free tier, with paid plans beginning at $15 per month for the Pro plan, which includes unlimited forms and 2,000 entries per month. The Team plan at $35 per month offers advanced features and higher entry limits, catering to merchants with more demanding needs.
Ease of Setup and Use
Fillout's intuitive drag-and-drop builder allows for quick form creation, making it accessible for users without technical expertise. The integration with Airtable and Notion is straightforward, enhancing its appeal for users already utilizing these platforms.
Cognito Forms, while offering a drag-and-drop interface, presents a steeper learning curve due to its extensive feature set. Setting up complex forms with conditional logic and payment processing requires more time and familiarity with the platform's capabilities.
Integrations
Fillout's native integrations with Airtable and Notion are advantageous for merchants using these tools for data management. However, it lacks direct integration with Shopify, which may necessitate additional steps for embedding forms into Shopify Plus stores.
Cognito Forms does not offer native Shopify integration but supports embedding forms via code and integrates with platforms like Zapier and Microsoft Power Automate. This allows for indirect connections to Shopify, enabling automation of workflows such as syncing customer data or processing orders.
Customer Support and Documentation
Fillout provides email and chat support, along with a growing knowledge base. However, as a newer platform, its support resources may not be as extensive as those of more established competitors.
Cognito Forms offers email support and a comprehensive knowledge base with tutorials focused on complex form features and payment integration. The support responsiveness is decent but not exceptional.
Best-Fit Customer Profile
Fillout is suitable for Shopify Plus merchants seeking a simple, modern form builder with native integrations to Airtable and Notion. It's ideal for those who prioritize ease of use and have straightforward data collection needs without requiring advanced features like payment processing or complex conditional logic.
Cognito Forms is better suited for merchants needing advanced form capabilities, including payment processing and conditional logic. It's appropriate for businesses that require complex workflows and are comfortable with a steeper learning curve to achieve greater customization and functionality.
Comparison Table
| Feature | Fillout | Cognito Forms |
|---|---|---|
| Core Features | Native Airtable and Notion integrations; lacks payment processing and advanced conditional logic | Payment processing (Stripe, PayPal, Square); advanced conditional logic |
| Pricing | Free plan; paid plans start at $15/month | Free plan; Pro plan at $15/month; Team plan at $35/month |
| Ease of Use | Intuitive drag-and-drop builder; straightforward setup | Steeper learning curve due to advanced features; more setup time required |
| Integrations | Native integrations with Airtable and Notion; no direct Shopify integration | Embedding via code; integrates with Zapier and Microsoft Power Automate; no native Shopify integration |
| Customer Support | Email and chat support; growing knowledge base | Email support; comprehensive knowledge base with tutorials |
| Best-Fit Customer Profile | Merchants seeking simple forms with Airtable and Notion integrations; straightforward data collection needs | Merchants needing complex forms with payment processing and conditional logic; comfortable with a steeper learning curve |
Which to Choose
Choose Fillout if: You require a simple, modern form builder with native integrations to Airtable and Notion, and your data collection needs are straightforward without the necessity for payment processing or complex conditional logic.
Choose Cognito Forms if: You need advanced form capabilities, including payment processing and conditional logic, and are prepared to invest time in learning the platform to achieve greater customization and functionality.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, providing additional tools for customer engagement and feedback collection.
