When evaluating online form builders for online stores, it's essential to consider tools that offer seamless integration with e-commerce platforms, robust payment processing capabilities, and user-friendly design interfaces. Fillout, Cognito Forms, and Tally are three such tools that cater to these needs.
Core Features and Functionality
| Feature | Fillout | Cognito Forms | Tally |
|---|---|---|---|
| Form Building | Modern, visually oriented interface with support for multi-page forms and complex logic. (fillout.com) | Feature-rich builder supporting advanced conditional logic, calculations, and multi-page forms. (cognitoforms.com) | Minimalistic, Notion-like editor focusing on simplicity and ease of use. (tally.so) |
| Payment Processing | Limited native payment options; relies on external integrations for payment processing. (fillout.com) | Built-in support for Stripe and PayPal, enabling direct payment collection. (cognitoforms.com) | No native payment processing; external tools required for payment collection. (tally.so) |
| Conditional Logic | Supports rules and branching for dynamic form behavior. (fillout.com) | Advanced conditional logic and calculations for complex workflows. (cognitoforms.com) | Basic conditional logic capabilities. (tally.so) |
Pricing and Value
| Plan | Fillout | Cognito Forms | Tally |
|---|---|---|---|
| Free Plan | Yes, with unlimited forms; limited responses per month. (fillout.com) | Yes, with 100 entries per month; basic features included. (cognitoforms.com) | Yes, with unlimited forms and responses; basic features included. (tally.so) |
| Paid Plans | Pro: $15/month; Business: $75/month. (fillout.com) | Pro: $19/month; Team: $39/month; Enterprise: $129/month. (cognitoforms.com) | Pro: $29/month; Business: $49/month. (tally.so) |
Ease of Setup and Use
| Aspect | Fillout | Cognito Forms | Tally |
|---|---|---|---|
| User Interface | Modern and visually appealing; moderate learning curve. (fillout.com) | More complex due to advanced features; steeper learning curve. (cognitoforms.com) | Intuitive, Notion-like editor; very easy setup. (tally.so) |
| Templates | Good variety of templates available. (fillout.com) | Extensive template library. (cognitoforms.com) | Limited templates; focuses on simplicity. (tally.so) |
Integrations
| Integration | Fillout | Cognito Forms | Tally |
|---|---|---|---|
| Shopify | No direct native integration; can be embedded or connected via middleware. (zigpoll.com) | No direct native integration; can be embedded or connected via middleware. (zigpoll.com) | No direct native integration; can be embedded or connected via middleware. (zigpoll.com) |
| Airtable | Native integration for seamless data flow. (fillout.com) | Via Zapier or API. (zigpoll.com) | Via Zapier or API. (zigpoll.com) |
| Notion | Native integration for streamlined workflows. (fillout.com) | Via Zapier or API. (zigpoll.com) | Native integration for seamless data management. (zigpoll.com) |
Customer Support and Documentation
| Aspect | Fillout | Cognito Forms | Tally |
|---|---|---|---|
| Support Channels | Email, live chat, help center. (fillout.com) | Email, live chat, extensive documentation. (cognitoforms.com) | Email, live chat (paid plans). (tally.so) |
| Documentation | Good documentation with some tutorials. (fillout.com) | Comprehensive, detailed tutorials. (cognitoforms.com) | Clear, concise, regularly updated. (tally.so) |
Best-Fit Customer Profile
Fillout: Ideal for businesses utilizing Airtable or Notion who require modern form designs with native integrations but can manage with limited native payment processing.
Cognito Forms: Suited for businesses needing advanced form functionalities, including built-in payment processing and complex conditional logic, and are comfortable with a steeper learning curve.
Tally: Best for users seeking a simple, intuitive form builder with a Notion-like editor, suitable for basic forms and surveys without the need for native payment processing.
Worth a Look: Zigpoll
If you're evaluating form and survey options for subscription commerce, Zigpoll is also worth considering. It is a Shopify survey app that offers post-purchase, on-site, and exit-intent surveys, helping merchants gather targeted customer feedback that can inform subscription offerings and improve retention.
