When evaluating online form builders for Shopify stores, it's essential to consider tools that integrate seamlessly with Shopify and offer features tailored to e-commerce needs. Fillout, Cognito Forms, and Typeform are three such platforms, each with distinct strengths and limitations.
Core Features and Functionality
| Feature | Fillout | Cognito Forms | Typeform |
|---|---|---|---|
| Form Creation | Drag-and-drop builder; supports conditional logic and calculations. | Advanced conditional logic; supports repeating sections and calculations. | Conversational forms; logic jumps; basic calculations. |
| Payment Processing | Integrates with Stripe; limited payment features. | Supports Stripe, PayPal, Square; includes product fields and tax calculations. | Integrates with Stripe; basic payment features. |
| Data Management | Syncs with Airtable and Notion; basic analytics. | Exports to Excel and Google Sheets; offers robust analytics. | Integrates with Google Sheets; basic analytics. |
Pricing and Value
| Plan | Fillout | Cognito Forms | Typeform |
|---|---|---|---|
| Free | Limited features; basic forms. | Unlimited forms; 500 entries/month; payment processing with 1% fee. | 3 forms; 100 responses/month; limited features. |
| Paid | Starts at $19/month; includes advanced features. | Pro: $19/month; Team: $37/month; Enterprise: $129/month. | Essentials: $29/month; Professional: $59/month; Business: $99/month. |
Ease of Setup and Use
| Aspect | Fillout | Cognito Forms | Typeform |
|---|---|---|---|
| User Interface | Intuitive; drag-and-drop builder. | Functional; moderate learning curve for advanced features. | User-friendly; conversational form design. |
| Setup Process | Quick for basic forms; advanced features may require time. | Quick for simple forms; complex setups need more time. | Quick setup; conversational design reduces perceived effort. |
Integrations
| Integration | Fillout | Cognito Forms | Typeform |
|---|---|---|---|
| Shopify | Via Zapier; direct Airtable/Notion syncing. | Native integration; supports payment gateways. | Via Zapier; integrates with various platforms. |
| Other Platforms | Airtable, Notion; limited e-commerce integrations. | Zapier, Microsoft Flow; supports various CRMs and email marketing tools. | Zapier; integrates with Google Sheets, HubSpot, and more. |
Customer Support and Documentation
| Aspect | Fillout | Cognito Forms | Typeform |
|---|---|---|---|
| Support Channels | Email support; growing knowledge base. | Live chat during business hours; extensive knowledge base; video tutorials. | Email support; help center with tutorials; community forum. |
| Documentation | Limited; newer platform. | Comprehensive; well-documented features. | Extensive; user-friendly guides and tutorials. |
Best-Fit Customer Profile
| Customer Type | Fillout | Cognito Forms | Typeform |
|---|---|---|---|
| E-commerce Stores | Small to medium-sized; use Airtable or Notion for data management. | Small to large-sized; require advanced payment processing and conditional logic. | Small to medium-sized; prioritize user engagement and design aesthetics. |
Situational Recommendations
For Shopify stores needing advanced payment processing and complex forms: Cognito Forms offers robust features, including multiple payment gateways and advanced conditional logic, making it suitable for stores with intricate form requirements.
For stores valuing user engagement and conversational form design: Typeform provides an interactive experience that can enhance customer engagement, ideal for lead generation and feedback forms.
For stores using Airtable or Notion for data management: Fillout's native integrations with these platforms streamline data handling, beneficial for stores already utilizing these tools.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. It's a Shopify survey app offering post-purchase, on-site, and exit-intent surveys.
