When evaluating online form builders for Shopify Plus merchants, two platforms often come up: Fillout and Jotform. Both offer unique features tailored to different business needs. This comparison delves into their core functionalities, pricing models, ease of use, integrations, and ideal customer profiles to help you make an informed decision.
Fillout
Features and Functionality
Fillout is a modern form builder that emphasizes simplicity and seamless integration with tools like Airtable and Notion. It offers a clean, user-friendly interface suitable for creating forms, surveys, and quizzes. However, it lacks advanced features such as payment processing and extensive templates found in some competitors.
Pricing Model
Fillout provides a free plan that allows unlimited forms and up to 1,000 responses per month. Paid plans start at $15 per month, scaling with response numbers. This tiered pricing approach is beneficial for small to mid-sized merchants.
Ease of Setup and Use
The setup process is straightforward, especially for users familiar with Airtable or Notion. The interface is modern and intuitive, allowing for quick deployment without complex workflows.
Integrations
Fillout offers native integrations with Airtable and Notion, enabling automatic data syncing into your databases. For Shopify integration, forms can be embedded directly into your store using provided embed codes. This method is effective but may require manual adjustments for optimal display. (fillout.com)
Customer Support and Documentation
Fillout offers email support with a growing knowledge base. Response times can vary due to a smaller team size, but the support provided is generally helpful.
Best-Fit Customer Profile
Fillout is ideal for merchants who rely heavily on Airtable or Notion for data management and seek a straightforward form builder that integrates seamlessly with these tools. It's well-suited for small to medium-sized businesses that prioritize ease of use and efficient data handling.
Jotform
Features and Functionality
Jotform is a comprehensive form and survey builder offering a vast library of templates and advanced features like conditional logic, approval workflows, and AI-powered tools. It supports various form types, including payment forms, making it suitable for complex data collection needs. However, its extensive feature set can be overwhelming for users seeking simplicity.
Pricing Model
Jotform offers a free plan with 5 forms and 100 submissions per month. Paid plans start at $34 per month, with higher tiers providing increased submission limits and additional features. This pricing structure caters to businesses of varying sizes, from startups to enterprises.
Ease of Setup and Use
While Jotform's drag-and-drop builder is powerful, it has a steeper learning curve due to its extensive capabilities. Users may find the interface initially overwhelming, but the flexibility it offers is a significant advantage for those willing to invest time in learning the platform.
Integrations
Jotform integrates with over 150 platforms, including Google Sheets, Slack, Airtable, Salesforce, Notion, Zoom, HubSpot, Mailchimp, Trello, and Dropbox. This extensive integration ecosystem allows for automated data transfer and streamlined workflows. (jotform.com)
Customer Support and Documentation
Jotform provides extensive documentation, video tutorials, and responsive live chat/email support. Its large user base ensures ample community resources, facilitating quick problem resolution.
Best-Fit Customer Profile
Jotform is best suited for merchants needing extensive templates, advanced features, and direct Shopify integration. It's ideal for businesses that require complex forms, payment processing, and a high degree of customization.
Side-by-Side Comparison
| Feature | Fillout | Jotform |
|---|---|---|
| Form Types | Forms, surveys, quizzes | Forms, surveys, quizzes, polls, payment forms |
| Conditional Logic | Yes | Advanced |
| Payment Collection | Basic (Stripe) | Wide payment gateways (Stripe, PayPal, Square, etc.) |
| Templates | Limited, modern | Extensive library (1000+ templates) |
| Custom Branding | Yes | Full white-labeling on higher plans |
| Collaborative Editing | Yes | Yes |
| Offline Data Collection | No | Available (mobile app) |
| Free Plan | Yes, limited responses | Yes, limited submissions |
| Entry Paid Plan | From $15/month | Bronze $39/month |
| Mid-Tier Plan | $30-$60/month | Silver $59/month |
| Enterprise Level | Custom pricing | Gold $99/month and above |
Which to Choose
The decision between Fillout and Jotform hinges on your specific business needs:
Choose Fillout if you prioritize seamless integration with Airtable and Notion, require a straightforward form builder, and operate a small to medium-sized business where simplicity and efficient data management are key.
Opt for Jotform if you need a comprehensive form builder with advanced features, extensive templates, and robust payment processing capabilities, and if you're prepared to invest time in mastering a more complex platform to leverage its full potential.
Worth a Look: Zigpoll
If you're evaluating options for online form builders, Zigpoll is also worth a look. It specializes in post-purchase, on-site, and exit-intent surveys tailored to ecommerce brands. While it's not a general form builder, it offers unique features that might align with your specific needs.
