Table of Contents
When evaluating online form builders for Shopify Plus merchants, Fillout, Typeform, and Google Forms are frequently compared due to their distinct features and integration capabilities. Each offers unique advantages, making them suitable for different business needs.
Fillout
Core Features and Functionality
- Modern Form Builder: Create multi-page forms with multiple questions per page.
- Native Integrations: Seamless connections with Airtable and Notion.
- Advanced Features: Conditional logic, calculations, and file uploads.
Pricing Model
- Free Tier: Up to 1,000 submissions per month.
- Paid Plans: Starting at $15/month for the Starter plan; Business plan at $75/month.
Ease of Setup and Use
- User-Friendly Interface: Intuitive drag-and-drop builder.
- Learning Curve: Minimal, with clear guidance available.
Integrations
- Shopify: Indirect integration via Zapier.
- Other Platforms: Direct integrations with Airtable, Notion, Google Sheets, Slack, Mailchimp, Salesforce, and HubSpot.
Customer Support and Documentation
- Support Channels: Email and live chat.
- Documentation: Comprehensive help center with tutorials.
Best-Fit Customer Profile
- Ideal For: Merchants using Airtable or Notion for data management.
- Use Cases: Order forms, customer feedback surveys, and lead generation.
Typeform
Core Features and Functionality
- Conversational Forms: One question at a time interface to enhance user engagement.
- Design Customization: Extensive options for branding and aesthetics.
- Advanced Logic: Conditional logic and calculations.
Pricing Model
- Free Tier: Up to 10 responses per month.
- Paid Plans: Starting at $29/month for the Basic plan; higher tiers offer additional features.
Ease of Setup and Use
- User-Friendly Interface: Intuitive form builder with drag-and-drop functionality.
- Learning Curve: Low, with a variety of templates available.
Integrations
- Shopify: Indirect integration via Zapier.
- Other Platforms: Integrates with Google Sheets, Slack, Mailchimp, HubSpot, and more.
Customer Support and Documentation
- Support Channels: Email, help center, and community forum.
- Documentation: Extensive guides and tutorials.
Best-Fit Customer Profile
- Ideal For: Merchants seeking highly engaging, branded forms.
- Use Cases: Customer surveys, lead generation, and event registrations.
Google Forms
Core Features and Functionality
- Simplicity: Basic form creation with essential question types.
- Collaboration: Real-time collaboration with team members.
- Data Analysis: Automatic data collection in Google Sheets.
Pricing Model
- Free Tier: Unlimited forms and responses.
- Paid Plans: Part of Google Workspace subscription.
Ease of Setup and Use
- User-Friendly Interface: Simple and straightforward form builder.
- Learning Curve: Minimal, especially for users familiar with Google products.
Integrations
- Shopify: Indirect integration via Zapier.
- Other Platforms: Integrates with Google Sheets and other Google Workspace apps.
Customer Support and Documentation
- Support Channels: Help center and community forums.
- Documentation: Basic guides and tutorials.
Best-Fit Customer Profile
- Ideal For: Merchants needing simple forms without additional costs.
- Use Cases: Basic surveys, contact forms, and internal data collection.
Connect Zigpoll to your stack.Sync survey responses to the tools you already use — no code required.
See integrationsThree-Way Comparison
| Feature | Fillout | Typeform | Google Forms |
|---|---|---|---|
| Form Type | Modern, multi-page forms with multiple questions per page | Conversational, one question at a time | Basic surveys and forms |
| Pricing | Free tier: 1,000 submissions/month; Paid plans: $15/month (Starter), $75/month (Business) | Free tier: 10 responses/month; Paid plans: $29/month (Basic) and higher | Free; Paid plans as part of Google Workspace subscription |
| Ease of Use | Intuitive drag-and-drop builder with minimal learning curve | User-friendly interface with drag-and-drop functionality | Simple and straightforward form builder with minimal learning curve |
| Integrations | Native integrations with Airtable and Notion; Indirect Shopify integration via Zapier | Integrates with Google Sheets, Slack, Mailchimp, HubSpot, and more; Indirect Shopify integration via Zapier | Integrates with Google Sheets and other Google Workspace apps; Indirect Shopify integration via Zapier |
| Customer Support | Email and live chat support; Comprehensive help center with tutorials | Email, help center, and community forum; Extensive guides and tutorials | Help center and community forums; Basic guides and tutorials |
| Best-Fit Customer | Merchants using Airtable or Notion for data management; Need for advanced features like conditional logic and calculations | Merchants seeking highly engaging, branded forms; Need for conversational form style | Merchants needing simple forms without additional costs; Familiar with Google products |
Situational Recommendations
- **For Merchants Using Airtable or Not
Worth a Look: Zigpoll
If you're evaluating options for online form builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
