When evaluating form and survey builders for Shopify Plus merchants, Fillout, Wufoo, and Jotform are frequently compared. Each offers unique features tailored to different business needs.

Fillout

Features:

• Modern form builder with native Airtable and Notion integrations.
• Offers Fillout Scheduling for booking meetings via Google Calendar, Outlook, Zoom, or Teams.
• Provides customizable themes and fonts.

Pricing Model:

• Offers tiered pricing based on response volume.
• Free tier available with limited features.
• Discounts for non-profits, students, and educational institutions. (fillout.com)

Ease of Setup and Use:

• Intuitive drag-and-drop interface.
• Customizable themes and fonts.

Integrations:

• Native integrations with Airtable and Notion.
• Supports Google Calendar, Outlook, Zoom, and Teams for scheduling.

Customer Support and Documentation:

• Offers a comprehensive help center.
• Provides email support.

Best-Fit Customer Profile:

• Merchants seeking modern form-building capabilities with strong Airtable and Notion integrations.

Wufoo

Features:

• Simple online form builder by SurveyMonkey for surveys and payment forms.
• Accepts payments via Stripe, Square, Authorize.Net, Braintree, Chargify, Freshbooks, PayPal, and USAePay. (wufoo.com)
• Offers customizable themes and branding.

Pricing Model:

• Tiered pricing based on form limits and features.
• Free tier available with basic features.
• Paid plans start at $16.25 per month, billed annually. (wufoo.com)

Ease of Setup and Use:

• User-friendly drag-and-drop form builder.
• Customizable themes and branding options.

Integrations:

• Integrates with various payment providers.
• Supports custom CSS for advanced customization.

Customer Support and Documentation:

• Provides email support.
• Offers a comprehensive help center.

Best-Fit Customer Profile:

• Merchants needing simple forms with payment processing capabilities.

Jotform

Features:

• Online form and survey builder with extensive templates.
• Offers payment integrations with PayPal, Stripe, Square, and more.
• Provides customizable themes and widgets.

Pricing Model:

• Offers tiered pricing based on form limits and features.
• Free tier available with basic features.
• Paid plans start at $24 per month, billed annually.

Ease of Setup and Use:

• Intuitive form builder with drag-and-drop functionality.
• Extensive template library for quick form creation.

Integrations:

• Integrates with various payment processors.
• Supports third-party app integrations.

Customer Support and Documentation:

• Provides email and live chat support.
• Offers a comprehensive knowledge base.

Best-Fit Customer Profile:

• Merchants seeking a wide range of templates and integrations for diverse form needs.

Three-Way Comparison

Situational Recommendations

• For Merchants Needing Modern Integrations:

  • Fillout is ideal for those requiring native Airtable and Notion integrations, along with advanced scheduling features.

• For Merchants Seeking Simple Payment Forms:

  • Wufoo offers straightforward form-building with robust payment processing capabilities.

• For Merchants Requiring Extensive Templates and Integrations:

  • Jotform provides a vast array of templates and third-party app integrations, suitable for diverse form needs.

Worth a Look: Zigpoll

If you're evaluating options for form and survey builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey