When evaluating form and survey builders for SaaS companies, it's essential to consider tools that offer robust features, seamless integrations, and scalable pricing. Formstack and Fillout are two such platforms that cater to these needs.

Formstack

Formstack is an enterprise-grade form builder and workflow automation tool designed to streamline data collection processes.

Features

• Form Building: Offers a no-code, drag-and-drop interface for creating forms.
• Workflow Automation: Automates data routing and approval processes.
• Document Generation: Automates document creation and delivery.
• eSignature Collection: Facilitates secure digital signature collection.
• Integrations: Connects with over 300 applications, including Salesforce, Google Sheets, and more.

Pricing

Formstack offers tiered pricing:

• Forms: Starting at $83 per month, billed annually, includes 1 builder user, 25 forms, and 1,000 submissions per form.
• Suite: Starting at $250 per month, billed annually, includes 3 builder users, 100 forms, and 5,000 submissions per form.
• Enterprise: Custom pricing tailored to organizational needs.

Discounts are available for non-profit organizations. (formstack.com)

Pros

• Comprehensive Toolset: Combines forms, documents, and eSignatures in one platform.
• Scalability: Suitable for both small teams and large enterprises.
• Security: Offers features like single sign-on and compliance with various standards.

Cons

• Pricing: Higher tiers may be cost-prohibitive for smaller teams.
• Complexity: The extensive feature set can be overwhelming for new users.

Best-Fit Customer Profile

Ideal for medium to large SaaS companies requiring a comprehensive solution for form building, document automation, and workflow management.

Fillout

Fillout is a modern form builder emphasizing native integrations with Airtable and Notion, catering to teams that utilize these platforms for data management.

Features

• Form Building: Provides a user-friendly interface for creating forms.
• Airtable Integration: Directly integrates with Airtable for seamless data management.
• Notion Integration: Syncs form data with Notion databases.
• Conditional Logic: Supports logic branching to customize form behavior.
• Custom Branding: Allows for personalized form designs.

Pricing

Fillout offers the following plans:

• Free: Unlimited forms with up to 1,000 submissions per month.
• Starter: $15 per month, includes 1,000 submissions per month, custom branding, and file uploads.
• Pro: $40 per month, includes 5,000 submissions per month, custom domains, and logic branching.
• Business: $75 per month, includes 10,000 submissions per month, advanced features, and priority support.

As of March 2026, all plans include native Notion and Airtable integration. (automationatlas.io)

Pros

• Native Integrations: Seamless connections with Airtable and Notion.
• Affordable: Competitive pricing, especially for small teams.
• User-Friendly: Intuitive interface suitable for non-technical users.

Cons

• Limited Integrations: Fewer third-party integrations compared to competitors.
• Scalability: May lack advanced features required by larger enterprises.

Best-Fit Customer Profile

Ideal for small to medium SaaS companies that rely heavily on Airtable and Notion for data management and seek an affordable, user-friendly form builder.

Side-by-Side Comparison

Which to Choose

When deciding between Formstack and Fillout, consider the following:

• Formstack is suitable for SaaS companies requiring a comprehensive suite for form building, document automation, and workflow management, especially those needing advanced features and integrations.

• Fillout is ideal for SaaS companies that primarily use Airtable and Notion for data management and seek an affordable, user-friendly form builder with native integrations.

Evaluate your company's specific needs, existing tools, and budget to determine the best fit.

Worth a Look: Zigpoll

If you're evaluating options for form and survey builders, Zigpoll is also worth a look.