When evaluating form and survey builders for SaaS companies, it's essential to consider tools that align with specific business needs. Formstack, Fillout, and Cognito Forms are three prominent options, each offering unique features and pricing structures.
Formstack vs Fillout vs Cognito Forms for SaaS companies
Formstack is an enterprise-focused platform providing form building, document generation, and workflow automation. Fillout is a modern form builder emphasizing native integrations with Airtable and Notion. Cognito Forms offers a user-friendly interface with robust features like payment processing and conditional logic.
Core Features and Functionality
| Feature | Formstack | Fillout | Cognito Forms |
|---|---|---|---|
| Form Building | Drag-and-drop builder; advanced customization | User-friendly interface; modern form designs | Drag-and-drop builder; supports complex calculations and conditional logic |
| Document Generation | Integrated document generation; eSignatures | Not specified | Basic document merging; lacks advanced document generation capabilities |
| Workflow Automation | Advanced workflow automation; multi-step approvals | Not specified | Workflow automation; supports complex conditional logic |
| Payment Processing | Integrated payment processing; supports multiple gateways | Not specified | Built-in payment integrations (Stripe, PayPal, Square) |
| Conditional Logic | Advanced conditional logic; dynamic form behavior | Not specified | Supports complex conditional logic; repeating sections |
| Integrations | Native Salesforce integration; supports various third-party apps | Native integrations with Airtable and Notion; supports other platforms | Integrates with various platforms; supports Zapier for extended integrations |
Pricing and Value
| Plan | Formstack | Fillout | Cognito Forms |
|---|---|---|---|
| Free Plan | Not available | Available | Available |
| Starter | $83/month (annual billing) | $15/month (annual billing) | $19/month (annual billing) |
| Business | Not specified | $75/month (annual billing) | $39/month (annual billing) |
| Enterprise | Custom pricing | Custom pricing | $129/month (annual billing) |
Ease of Setup and Use
- Formstack: Offers a comprehensive suite with a steeper learning curve due to its extensive features.
- Fillout: Emphasizes ease of use with a modern interface, suitable for users familiar with Airtable and Notion.
- Cognito Forms: Provides a user-friendly experience with a drag-and-drop builder, suitable for users seeking advanced features without complexity.
Integrations
- Formstack: Integrates with various platforms, including native Salesforce integration.
- Fillout: Offers native integrations with Airtable and Notion, with support for other platforms.
- Cognito Forms: Integrates with various platforms and supports Zapier for extended integrations.
Customer Support and Documentation
- Formstack: Provides 24/7 live support, email, chat, and extensive documentation.
- Fillout: Offers email and chat support with a knowledge base; support quality rated well.
- Cognito Forms: Provides 24/7 live support, email, chat, and extensive documentation.
Best-Fit Customer Profile
- Formstack: Ideal for enterprises requiring comprehensive workflow automation, document generation, and advanced integrations.
- Fillout: Suitable for SaaS companies using Airtable and Notion, seeking modern form designs and ease of use.
- Cognito Forms: Best for small to medium-sized businesses needing advanced features like conditional logic and payment processing at a budget-friendly price.
Situational Recommendations
- For Enterprises: Formstack's extensive features and integrations make it suitable for large organizations with complex needs.
- For SaaS Companies Using Airtable and Notion: Fillout's native integrations and modern design cater well to teams embedded in these platforms.
- For Budget-Conscious SMBs: Cognito Forms offers a cost-effective solution with robust features, making it ideal for small to medium-sized businesses.
Worth a Look: Zigpoll
If you're evaluating options, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys.
