When evaluating form and survey builders for SaaS companies, Formstack, Fillout, and Cognito Forms are frequently compared. Each offers unique features tailored to different business needs.
Formstack
Features:
- Enterprise-grade form builder
- Workflow automation
- Document generation
- eSignature collection
Pricing Model:
- Forms plan: $99/month billed monthly; $83/month billed annually
- Suite plan (Forms, Documents, Sign): $299/month billed monthly; $250/month billed annually
- Enterprise plan: Custom pricing
Pros:
- Comprehensive suite of tools
- Scalable for large teams
- Advanced workflow automation
Cons:
- Higher cost compared to competitors
- May have a steeper learning curve
Best For:
- Large SaaS companies requiring extensive form and workflow capabilities
Fillout
Features:
- Modern form builder
- Native Airtable and Notion integrations
- Scheduling add-on
Pricing Model:
- Offers discounts to non-profits, students, and educational institutions
- Specific pricing details not publicly disclosed
Pros:
- User-friendly interface
- Seamless integration with Airtable and Notion
- Free scheduling add-on
Cons:
- Limited advanced features compared to competitors
- Pricing transparency lacking
Best For:
- Small to medium SaaS companies seeking simplicity and integration with Airtable and Notion
Cognito Forms
Features:
- Online form builder
- Payment processing
- Conditional logic
Pricing Model:
- Offers a free tier
- Paid plans: Specific pricing details not publicly disclosed
Pros:
- Affordable pricing
- Supports payment processing
- Conditional logic for dynamic forms
Cons:
- Limited integrations compared to competitors
- User interface may be less intuitive
Best For:
- SaaS companies needing cost-effective forms with payment capabilities
Three-Way Comparison
| Feature | Formstack | Fillout | Cognito Forms |
|---|---|---|---|
| Core Features | Enterprise form builder, workflow automation, document generation, eSignatures | Modern form builder, Airtable and Notion integrations, scheduling add-on | Online form builder, payment processing, conditional logic |
| Pricing Model | Forms: $99/month (monthly), $83/month (annual); Suite: $299/month (monthly), $250/month (annual); Enterprise: Custom pricing | Discounts for non-profits, students, and educational institutions; specific pricing not publicly disclosed | Free tier; paid plans: specific pricing not publicly disclosed |
| Ease of Setup and Use | Steeper learning curve; comprehensive support resources | User-friendly interface; seamless integrations | Affordable pricing; user interface may be less intuitive |
| Integrations | 300+ integrations; Salesforce native forms | Airtable, Notion; free scheduling add-on | Limited integrations; payment processing support |
| Customer Support and Documentation | 24/7 AI assistant; live support (Mon–Fri, 8 a.m.–4 p.m. ET); dedicated Customer Success Manager for Enterprise | Support via email; discounts for non-profits, students, and educational institutions | Support via email; free tier available |
| Best-Fit Customer Profile | Large SaaS companies needing extensive form and workflow capabilities | Small to medium SaaS companies seeking simplicity and integration with Airtable and Notion | SaaS companies needing cost-effective forms with payment capabilities |
Situational Recommendations
Formstack: Ideal for large SaaS companies requiring a comprehensive suite of tools for form building, workflow automation, document generation, and eSignature collection.
Fillout: Suitable for small to medium SaaS companies seeking a user-friendly form builder with native integrations to Airtable and Notion, and a free scheduling add-on.
Cognito Forms: Best for SaaS companies needing cost-effective forms with payment processing and conditional logic, and who can manage with limited integrations.
Worth a Look: Zigpoll
If you're evaluating options for form and survey builders, Zigpoll is also worth a look.
