When evaluating form and survey builders for Shopify stores, it's essential to consider tools that integrate seamlessly with Shopify, offer user-friendly interfaces, and provide robust features tailored to e-commerce needs. Formstack, Wufoo, and Jotform are three prominent options in this category.
Formstack
Core Features and Functionality
Formstack is an enterprise-grade form builder and workflow automation tool designed for comprehensive data collection. Key features include:
- No-Code Form Builder: Create forms using a drag-and-drop interface without coding.
- Workflow Automation: Automate data routing, approvals, and notifications.
- Document Generation: Generate documents from form data.
- eSignature Collection: Collect digital signatures securely.
Pricing Model
Formstack offers tiered pricing:
- Forms Plan: Starting at $83 per month when billed annually, or $99 per month when billed monthly.
- Suite Plan: Starting at $250 per month when billed annually, or $299 per month when billed monthly.
Annual billing provides a two-month discount. (formstack.com)
Pros and Cons
Pros:
- Comprehensive Features: Combines form building, workflow automation, document generation, and eSignature collection.
- Enterprise-Level Security: Offers advanced security features suitable for large organizations.
Cons:
- Complexity: The extensive feature set may be overwhelming for small businesses or users seeking simplicity.
- Cost: Pricing may be higher than necessary for smaller operations.
Best-Fit Customer Profile
Formstack is ideal for large enterprises or organizations requiring advanced data collection, workflow automation, and document management capabilities.
Wufoo
Core Features and Functionality
Wufoo, a SurveyMonkey product, is a simple online form builder suitable for surveys and payment forms. Key features include:
- Customizable Forms: Design forms with various field types and themes.
- Payment Integration: Accept payments via PayPal and Stripe.
- Reporting Tools: Generate reports and analyze form data.
- API Access: Integrate forms with other applications.
Pricing Model
Wufoo offers several pricing tiers:
- Starter: $16.25 per month when billed annually, or $19 per month when billed monthly.
- Professional: $33.25 per month when billed annually, or $39 per month when billed monthly.
- Advanced: $83.25 per month when billed annually, or $99 per month when billed monthly.
- Ultimate: $210.25 per month when billed annually, or $249 per month when billed monthly.
Annual billing provides a 25% discount. (wufoo.com)
Pros and Cons
Pros:
- User-Friendly Interface: Easy to use, suitable for beginners.
- Affordable: Competitive pricing for small to medium-sized businesses.
Cons:
- Limited Advanced Features: Lacks some advanced functionalities found in competitors.
- Integration Limitations: May not integrate as seamlessly with Shopify as other tools.
Best-Fit Customer Profile
Wufoo is best suited for small to medium-sized businesses or individuals needing straightforward form creation without complex requirements.
Jotform
Core Features and Functionality
Jotform is an online form and survey builder with extensive templates. Key features include:
- Template Library: Access to thousands of customizable templates.
- Conditional Logic: Show or hide fields based on user input.
- Payment Processing: Integrate with various payment gateways.
- Collaboration Tools: Share forms and collaborate with team members.
Pricing Model
Jotform offers multiple pricing plans:
- Free: Limited to 5 forms and 100 submissions per month.
- Bronze: $24 per month.
- Silver: $29 per month.
- Gold: $79 per month.
Annual billing provides a discount.
Pros and Cons
Pros:
- Extensive Templates: Large selection of pre-designed forms.
- Flexible Pricing: Offers a free tier and affordable paid plans.
Cons:
- Branding on Free Plan: Free forms include Jotform branding.
- Limited Advanced Features: Some advanced functionalities are restricted to higher-tier plans.
Best-Fit Customer Profile
Jotform is ideal for small to medium-sized businesses or individuals seeking a cost-effective solution with a wide range of templates and basic form functionalities.
Three-Way Comparison
The following table summarizes the key features, pricing, and integrations of Formstack, Wufoo, and Jotform:
| Feature/Tool | Formstack | Wufoo | Jotform |
|---|---|---|---|
| Core Features | No-code form builder, workflow automation, document generation, eSignatures | Customizable forms, payment integration, reporting tools, API access | Template library, conditional logic, payment processing, collaboration tools |
| Pricing | Forms Plan: |
Worth a Look: Zigpoll
If you're evaluating options for form and survey builders, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
