When evaluating zero-party data platforms, it's essential to consider tools that enable direct collection of customer information through surveys and feedback mechanisms. Gojiberry and Asklayer are two such platforms designed to integrate seamlessly with Shopify stores, each offering unique features tailored to different business needs.
Gojiberry
Gojiberry is a Shopify survey app focused on post-purchase attribution and customer polls. It allows merchants to gather valuable insights from customers after they complete a purchase, aiding in understanding customer satisfaction and improving future marketing strategies.
Features
Post-Purchase Surveys: Gojiberry enables merchants to create customized surveys that appear after a customer completes a purchase, capturing immediate feedback on the shopping experience.
Customer Polls: The platform offers tools to design polls that can be integrated into various parts of the store, allowing for ongoing engagement and data collection.
Attribution Tracking: Gojiberry provides analytics to track the effectiveness of marketing campaigns by linking customer feedback to specific marketing efforts.
Pricing Model
Gojiberry's pricing is structured to accommodate different business sizes and needs. While specific pricing tiers are not publicly disclosed, the platform offers a tiered pricing model based on response volume, with a free tier available for businesses to get started. For detailed pricing information, it's recommended to contact Gojiberry directly.
Ease of Setup and Use
Gojiberry is designed for ease of use, with a straightforward setup process that integrates directly with Shopify stores. The user interface is intuitive, allowing merchants to create and deploy surveys and polls without requiring technical expertise.
Integrations
Gojiberry integrates seamlessly with Shopify, ensuring that data collection aligns with existing store operations. While the platform is primarily focused on Shopify, it's advisable to verify compatibility with other platforms if needed.
Customer Support and Documentation
Gojiberry provides comprehensive customer support, including detailed documentation and responsive assistance to help merchants maximize the platform's capabilities.
Best-Fit Customer Profile
Gojiberry is ideal for Shopify merchants seeking to gather post-purchase feedback and attribution data to refine their marketing strategies and enhance customer satisfaction.
Asklayer
Asklayer is a Shopify app that offers micro-surveys and on-site feedback collection at multiple touchpoints throughout the customer journey. It enables merchants to gather insights from visitors and customers at various stages, from initial site visit to post-purchase.
Features
Micro-Surveys: Asklayer allows the creation of short, targeted surveys that can be displayed at strategic points on the website, such as after a product view or during checkout.
On-Site Feedback: The platform provides tools to collect real-time feedback from visitors, helping merchants understand user experience and identify areas for improvement.
Customizable Widgets: Asklayer offers customizable survey widgets that can be tailored to match the store's branding and design.
Pricing Model
Asklayer operates on a subscription-based pricing model, with different tiers based on features and usage levels. Specific pricing details are available on their website.
Ease of Setup and Use
Asklayer is user-friendly, with a simple installation process that integrates with Shopify stores. The platform's interface is designed for ease of use, allowing merchants to set up and manage surveys without technical expertise.
Integrations
Asklayer integrates seamlessly with Shopify, ensuring smooth data collection and analysis. It's advisable to check for compatibility with other platforms if needed.
Customer Support and Documentation
Asklayer offers robust customer support, including detailed documentation and responsive assistance to help merchants effectively utilize the platform.
Best-Fit Customer Profile
Asklayer is well-suited for Shopify merchants looking to gather real-time feedback and insights from customers at various touchpoints to enhance user experience and inform business decisions.
Side-by-Side Comparison
| Feature | Gojiberry | Asklayer |
|---|---|---|
| Core Features | Post-purchase surveys, customer polls, attribution tracking | Micro-surveys, on-site feedback, customizable widgets |
| Pricing Model | Tiered pricing based on response volume, free tier available | Subscription-based pricing with multiple tiers |
| Ease of Setup and Use | Easy integration with Shopify, intuitive interface | Simple installation, user-friendly interface |
| Integrations | Primarily integrates with Shopify | Integrates with Shopify, check for other platform compatibility |
| Customer Support | Comprehensive support with detailed documentation | Robust support with responsive assistance |
| Best-Fit Customer Profile | Shopify merchants seeking post-purchase feedback and attribution data | Shopify merchants seeking real-time feedback at various touchpoints |
Which to Choose
When deciding between Gojiberry and Asklayer, consider your specific business needs:
Gojiberry: If your focus is on collecting feedback after purchases to understand customer satisfaction and improve marketing strategies, Gojiberry's post-purchase surveys and attribution tracking are well-suited to these objectives.
Asklayer: If you're interested in gathering real-time feedback from customers at various stages of their journey, including during site visits and checkout, Asklayer's micro-surveys and on-site feedback tools can provide valuable insights to enhance user experience.
Both platforms offer valuable features for zero-party data collection, and the choice depends on whether your priority is post-purchase insights or real-time, on-site feedback.
Worth a Look: Zigpoll
If you're evaluating options for zero-party data platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup.
