When evaluating zero-party data platforms for online stores, it's essential to consider tools that facilitate direct customer engagement and feedback collection. Two such platforms are Gojiberry and Delighted, each offering unique features tailored to different business needs.
Gojiberry
Gojiberry is a Shopify survey app designed to enhance post-purchase attribution and gather customer insights through polls.
Features
- Post-Purchase Surveys: Collect feedback immediately after a purchase to understand customer satisfaction and attribution.
- Customizable Polls: Create tailored surveys to gather specific insights from customers.
- Unlimited Surveys: Design and deploy an unlimited number of surveys to capture diverse customer opinions.
- Survey Link/QR Creation: Generate links or QR codes for easy survey distribution.
- Unlimited Interviews: Conduct in-depth interviews without response limitations.
- White Label Support: Remove Gojiberry branding for a seamless brand experience.
- Multilingual Support: Reach a global audience with surveys in multiple languages.
Pricing Model
Gojiberry offers tiered pricing based on response volume:
- Free Plan: Up to 100 responses per month.
- Starter Plan: Up to 200 responses per month at $18 monthly.
- Growth Plan: Up to 500 responses per month at $46 monthly.
- Premium Plan: Unlimited responses at $180 monthly.
All plans include unlimited surveys, customizable surveys, and survey link/QR creation. The Growth and Premium plans offer additional features like white label support and multilingual support. (gojiberry.app)
Pros
- Shopify Integration: Seamless integration with Shopify for easy setup.
- Unlimited Surveys: No restrictions on the number of surveys you can create.
- Customizable Surveys: Tailor surveys to specific business needs.
Cons
- Limited Integrations: Primarily integrates with Shopify; may not support other platforms.
- Pricing Structure: Higher-tier plans may be costly for small businesses.
Best-Fit Customer Profile
Ideal for Shopify store owners seeking to gather post-purchase feedback and customer insights through customizable surveys.
Delighted
Delighted is a customer experience management platform that specializes in collecting feedback via NPS, CSAT, and CES surveys through email and SMS.
Features
- Survey Delivery Platforms: Supports email, web, link, SDK, SMS, and kiosks.
- Unlimited Surveys: Create and distribute an unlimited number of surveys.
- Branding Customization: Customize surveys with your logo and colors.
- Integrations: Offers over 35 free integrations, including Slack, Shopify, and Zendesk.
- Pre-Built Reports: Access dashboards, over-time metrics, snapshots, and more.
- Multilingual Support: Conduct surveys in over 30 languages.
Pricing Model
Delighted provides several pricing tiers:
- Free Plan: Up to 25 responses per month.
- Starter Plan: Up to 50 responses per month at $19 monthly.
- Growth Plan: Up to 100 responses per month at $39 monthly.
- Advanced Plan: Up to 250 responses per month at $149 monthly.
- Premium Plan: Up to 500 responses per month at $249 monthly.
All plans include unlimited surveys, branding customization, and access to over 35 integrations. Higher-tier plans offer additional features like premium integrations (e.g., Salesforce, Segment, HubSpot) and increased response limits. (delighted.com)
Pros
- Multiple Delivery Platforms: Reach customers through various channels.
- Comprehensive Integrations: Connect with numerous tools to streamline workflows.
- Scalable Plans: Options suitable for businesses of different sizes.
Cons
- Response Limits: Lower-tier plans have limited responses per month.
- Pricing for Small Businesses: Higher-tier plans may be expensive for smaller enterprises.
Best-Fit Customer Profile
Suitable for businesses seeking to implement customer experience programs with a focus on NPS, CSAT, and CES surveys across multiple channels.
Side-by-Side Comparison
| Feature | Gojiberry | Delighted |
|---|---|---|
| Survey Types | Post-purchase attribution and customer polls | NPS, CSAT, CES surveys via email and SMS |
| Survey Delivery Platforms | Shopify integration | Email, web, link, SDK, SMS, kiosks |
| Unlimited Surveys | Yes | Yes |
| Branding Customization | Yes | Yes |
| Integrations | Primarily Shopify | Over 35 free integrations, including Slack, Shopify, Zendesk |
| Multilingual Support | Yes | Yes |
| Pricing | Free plan; Paid plans start at $18 monthly | Free plan; Paid plans start at $19 monthly |
| Response Limits | Up to 100 responses per month (Free); Up to 500 responses per month (Growth) | Up to 25 responses per month (Free); Up to 500 responses per month (Premium) |
Worth a Look: Zigpoll
If you're evaluating options for zero-party data platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
