Gojiberry and Delighted are customer feedback platforms designed for Shopify stores, each offering unique features tailored to different merchant needs. Gojiberry specializes in post-purchase attribution surveys and customer polls, enabling merchants to understand customer motivations and sales drivers. Delighted focuses on simple NPS, CSAT, and CES surveys delivered via email and SMS, providing insights into customer satisfaction and loyalty.
Core Features and Functionality
Gojiberry offers customizable post-purchase surveys and customer polls that integrate directly into the Shopify checkout process. Its features include survey templates, multi-question formats, segmentation options, and real-time response tracking. Gojiberry emphasizes straightforward data collection designed to reveal the "why" behind customer purchasing decisions. (gojiberry.app)
Delighted provides automated NPS, CSAT, and CES surveys sent via email and SMS, allowing merchants to measure customer satisfaction and loyalty. It offers customizable survey templates, automated survey triggers, and detailed analytics. Delighted focuses on simplicity and ease of use, enabling merchants to gather actionable feedback without complex setup.
Pricing and Value
Gojiberry offers a free plan with limited survey responses, suitable for smaller stores. Paid plans start at $9.99 per month, scaling with survey volume and features like multi-language support. This pricing aligns with its specialized functionality, making it accessible for merchants focused on post-purchase insights. (zigpoll.com)
Delighted's pricing starts at $49 per month for up to 1,000 responses, with costs scaling for larger volumes. This pricing reflects the depth of analytics and automation offered, catering to merchants seeking comprehensive customer satisfaction metrics. (zigpoll.com)
Ease of Setup and Use
Gojiberry integrates seamlessly with Shopify, allowing for quick deployment of post-purchase surveys. The setup process is straightforward, with no coding required, enabling merchants to launch surveys rapidly. (zigpoll.com)
Delighted offers a user-friendly interface with easy survey creation and automated delivery. The setup process is simple, requiring minimal configuration, making it accessible for merchants without technical expertise.
Integrations
Gojiberry integrates exclusively with Shopify, providing deep post-purchase data capture linked to Shopify order data. It also connects to Google Analytics and Facebook Pixel for attribution analysis. However, it lacks deeper CRM or email marketing integrations. (zigpoll.com)
Delighted integrates with over 40 platforms, including Shopify, Klaviyo, Zapier, and Slack, allowing merchants to incorporate customer feedback into various tools. This extensive integration capability enhances its versatility across different e-commerce ecosystems.
Customer Support and Documentation
Gojiberry provides email support with a knowledge base covering setup and common questions. Some users note slow response times during peak periods but overall satisfactory help. (zigpoll.com)
Delighted offers email and chat support with prioritization on higher pricing tiers. Documentation is comprehensive, especially around AI features, but can be overwhelming for beginners.
Best-Fit Customer Profile
Gojiberry is best suited for small to medium Shopify stores focused on understanding sales attribution and gathering simple post-purchase feedback. It is ideal for teams with limited budgets or minimal analytics resources, prioritizing ease of use and quick survey deployment. (zigpoll.com)
Delighted is ideal for medium to larger Shopify merchants seeking automated insights from feedback to reduce manual analysis. It suits stores with data-driven teams comfortable with AI tools and fine-tuning survey logic, aiming for predictive analytics and multi-channel feedback integration.
Comparison Table
| Feature | Gojiberry | Delighted |
|---|---|---|
| Core Functionality | Post-purchase surveys, sales attribution | NPS, CSAT, CES surveys via email and SMS |
| Pricing | Free plan; paid plans from $9.99/month | Starts at $49/month for up to 1,000 responses |
| Ease of Use | Quick setup, no coding required | Simple setup, minimal configuration |
| Integrations | Shopify, Google Analytics, Facebook Pixel | Shopify, Klaviyo, Zapier, Slack, and more |
| Customer Support | Email support, knowledge base | Email and chat support, comprehensive documentation |
| Best-Fit Customer | Small to medium Shopify stores focused on sales attribution | Medium to large Shopify merchants seeking automated feedback insights |
Which to Choose: Matching Features to Brand Needs
Choose Gojiberry if your primary goal is collecting post-purchase feedback directly linked to Shopify sales data. Its quick setup and focused insights help brands optimize marketing attribution and product feedback with minimal complexity.
Opt for Delighted if you want a flexible tool for various customer touchpoints, including surveys, popups, and lead capture. Delighted suits brands with broader marketing needs, multiple platforms, and the desire for customizable forms with rich integration options.
Worth a Look: Zigpoll
If you're evaluating options in this space, Zigpoll is also worth a look. It is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys designed to capture customer feedback at several points in the shopping journey. While less focused solely on attribution compared to Gojiberry, Zigpoll provides an additional option for DTC brands seeking flexible survey targeting. (zigpoll.com)
