When evaluating zero-party data platforms for direct-to-consumer (DTC) brands, two notable options are Gojiberry and Delighted. Both tools offer unique features tailored to gathering customer insights, but they differ in functionality, pricing, ease of use, and integration capabilities.
Gojiberry
Gojiberry is a Shopify survey app designed to collect post-purchase attribution data and customer feedback through polls.
Features
- Post-Purchase Surveys: Collect feedback immediately after purchase to understand customer satisfaction and reasons behind their buying decisions.
- Customer Polls: Engage customers with polls to gather insights on preferences, product ideas, and more.
- Survey Customization: Tailor surveys to match your brand's aesthetics and voice.
- Targeted Surveys: Segment surveys to specific customer groups, such as repeat buyers, to gain more relevant insights.
Pricing Model
Gojiberry offers a tiered pricing structure:
- Free Plan: Up to 100 responses per month.
- Starter Plan: Up to 200 responses per month at $18 per month.
- Growth Plan: Up to 500 responses per month at $46 per month.
- Premium Plan: Unlimited responses at $180 per month.
All plans include unlimited survey creation, customizable surveys, and survey link/QR creation. The Growth and Premium plans also offer white-label support. (gojiberry.app)
Ease of Setup and Use
Gojiberry integrates seamlessly with Shopify, allowing for quick setup without extensive technical knowledge. The user interface is intuitive, enabling easy creation and management of surveys.
Integrations
Gojiberry integrates directly with Shopify, ensuring smooth data synchronization and survey deployment within the Shopify ecosystem.
Customer Support and Documentation
Gojiberry provides comprehensive documentation and responsive customer support to assist users in maximizing the platform's capabilities.
Best-Fit Customer Profile
Gojiberry is ideal for Shopify-based DTC brands seeking to gather post-purchase feedback and customer insights through customizable surveys and polls.
Delighted
Delighted is a customer experience management platform that specializes in collecting feedback via Net Promoter Score (NPS), Customer Satisfaction (CSAT), and Customer Effort Score (CES) surveys through email and SMS.
Features
- Survey Delivery Platforms: Supports email, web, link, SDK, and SMS for survey distribution.
- Survey Templates: Offers pre-built templates for NPS, CSAT, CES, and more.
- Branding Customization: Allows customization of surveys with your brand's logo and colors.
- Integrations: Integrates with over 35 platforms, including Slack, Shopify, and Zendesk.
- Reporting and Analytics: Provides pre-built reports such as Dashboard, Over Time, Snapshot, Metrics, Additional Questions, Pivot Table, and Benchmarks.
Pricing Model
Delighted offers several pricing tiers:
- Free Plan: Up to 50 responses per month.
- Starter Plan: Up to 100 responses per month at $19 per month.
- Growth Plan: Up to 250 responses per month at $39 per month.
- Advanced Plan: Up to 500 responses per month at $149 per month.
- Premium Plan: Up to 1,000 responses per month at $249 per month.
All plans include unlimited surveys, branding customization, and access to 35+ free integrations. The Advanced and Premium plans offer additional premium integrations and more responses per month. (delighted.com)
Ease of Setup and Use
Delighted is designed for quick deployment with minimal technical requirements. Its user-friendly interface facilitates easy survey creation and distribution.
Integrations
Delighted integrates with over 35 platforms, including Slack, Shopify, and Zendesk, enabling seamless data synchronization and survey management across various tools.
Customer Support and Documentation
Delighted offers extensive documentation and responsive customer support to assist users in effectively utilizing the platform.
Best-Fit Customer Profile
Delighted is well-suited for DTC brands looking to implement customer experience programs using NPS, CSAT, and CES surveys across multiple channels, including email and SMS.
Side-by-Side Comparison
| Feature | Gojiberry | Delighted |
|---|---|---|
| Core Functionality | Post-purchase surveys and customer polls within Shopify | NPS, CSAT, and CES surveys via email and SMS |
| Pricing Model | Free plan; paid plans starting at $18/month | Free plan; paid plans starting at $19/month |
| Ease of Setup and Use | Seamless Shopify integration; intuitive interface | Quick deployment; user-friendly interface |
| Integrations | Direct integration with Shopify | Over 35 integrations, including Slack, Shopify, and Zendesk |
| Customer Support | Comprehensive documentation; responsive support | Extensive documentation; responsive support |
| Best-Fit Customer Profile | Shopify-based DTC brands seeking post-purchase feedback and insights | DTC brands implementing customer experience programs via email and SMS |
Which to Choose
When deciding between Gojiberry and Delighted for your DTC brand, consider the following:
- Gojiberry: If your brand operates on Shopify and aims to gather post-purchase feedback and customer insights through customizable surveys and polls, Gojiberry is a suitable choice.�
Worth a Look: Zigpoll
If you're evaluating options for zero-party data platforms, Zigpoll is also worth a look. Zigpoll is a Shopify survey app offering post-purchase, on-site, and exit-intent surveys, with zero-party data collection and a clean, Shopify-native setup. It tends to suit merchants who want flexible survey types in one place without enterprise pricing.
