When evaluating post-purchase survey tools for direct-to-consumer (DTC) brands, two Shopify apps stand out: Gojiberry and Grapevine Surveys. Both aim to enhance customer insights through tailored surveys, but they differ in features, pricing, ease of use, and ideal customer profiles.
Gojiberry
Gojiberry is a Shopify app designed to collect post-purchase feedback and customer polls, focusing on post-purchase attribution and customer insights.
Features
- Survey Creation: Gojiberry allows unlimited survey creation, enabling brands to gather diverse customer feedback.
- Customizable Surveys: Surveys can be tailored to match the brand's aesthetic and specific questions.
- Survey Distribution: Surveys can be distributed via links or QR codes, facilitating easy access for customers.
- Unlimited Interviews: The app supports unlimited interviews, allowing for extensive qualitative feedback.
- Multilingual Support: Gojiberry offers multilingual support, catering to a global customer base.
Pricing Model
Gojiberry offers tiered pricing based on response volume:
- Free Plan: Up to 100 responses per month.
- Starter Plan: Up to 200 responses per month at $18 per month.
- Growth Plan: Up to 500 responses per month at $46 per month.
- Plus Plan: Unlimited responses at $180 per month.
An early bird offer provides a 50% discount on monthly plans and a 60% discount on yearly plans. (gojiberry.app)
Pros and Cons
Pros:
- Flexible Pricing: The tiered pricing model allows brands to choose a plan that fits their response volume needs.
- Customizable Surveys: Tailoring surveys to the brand's aesthetic can enhance customer engagement.
- Multilingual Support: Catering to a global audience is facilitated by multilingual capabilities.
Cons:
- Pricing Complexity: The tiered pricing may lead to higher costs as response volumes increase.
- Feature Limitations: Some advanced features may be restricted to higher-tier plans.
Best-Fit Customer Profile
Gojiberry is well-suited for DTC brands that require customizable surveys and have a global customer base, especially those with varying response volumes.
Grapevine Surveys
Grapevine Surveys is a Shopify app focused on post-purchase surveys, NPS, CSAT, and customer feedback surveys, offering unlimited responses for a fixed monthly fee.
Features
- Multi-Question Surveys: Supports surveys with multiple questions, including various question types.
- On-Site Survey Pages: Allows embedding surveys directly on the website to capture customer feedback at any point in the customer lifecycle.
- Multiple Question Types: Includes single-choice, multiple-choice, NPS, open text, and content block questions.
- Unlimited Surveys and Responses: No limits on the number of surveys or responses collected.
- Integrations: Integrates with platforms like Google Analytics and Klaviyo.
- POS Surveys: Collects feedback from in-store customers using Shopify POS integration.
Pricing Model
Grapevine Surveys offers a single plan at $25 per month, providing unlimited surveys and responses with all features included. (grapevine-surveys.com)
Pros and Cons
Pros:
- Flat Pricing: A single, fixed price simplifies budgeting without unexpected costs.
- Comprehensive Features: Access to all features without tiered limitations.
- Unlimited Responses: No caps on the number of responses collected.
Cons:
- Limited Customization: May lack some advanced customization options compared to competitors.
- Integration Limitations: Integrations may be fewer compared to other survey tools.
Best-Fit Customer Profile
Grapevine Surveys is ideal for DTC brands seeking a straightforward, cost-effective solution for post-purchase surveys without the complexity of tiered pricing.
Side-by-Side Comparison
| Feature | Gojiberry | Grapevine Surveys |
|---|---|---|
| Survey Creation | Unlimited surveys | Unlimited surveys |
| Customizable Surveys | Yes | Limited |
| Survey Distribution | Links, QR codes | Embedded on-site surveys |
| Response Volume | Tiered plans: Free (100), Starter (200), Growth (500), Plus (Unlimited) | Unlimited responses |
| Pricing Model | Tiered pricing based on response volume | Flat rate of $25/month |
| Integrations | Limited | Google Analytics, Klaviyo, Shopify POS |
| Multilingual Support | Yes | Yes |
| POS Surveys | No | Yes |
Which to Choose
When deciding between Gojiberry and Grapevine Surveys for your DTC brand, consider the following:
Gojiberry: Opt for Gojiberry if you require highly customizable surveys and have a global customer base, especially if your response volume varies and you prefer a tiered pricing model.
Grapevine Surveys: Choose Grapevine Surveys if you seek a straightforward, cost-effective solution with unlimited responses and a flat pricing model, and if you value integrations with platforms like Google Analytics and Shopify POS.
Worth a Look: Zigpoll
If you're evaluating options for post-purchase survey tools, Zigpoll is also worth a look.�
